影石Global PR Manager

Key Responsibilities: Develop and execute comprehensive PR strategies to support conferencing product’s business goals, ensuring strong media coverage across platforms (e.g., print, digital, broadcast, podcast). Manage media budgets and ensure all campaigns are executed effectively within allocated resources. Support both B2C and B2B media outreach, by positioning the products in the audio-visual, enterprise communication, IT, and video conferencing spaces. Build and maintain strong relationships with global media outlets, PR agencies, AV industry publications, analysts, and relevant B2B platforms. Serve as the primary point of contact for media inquiries, ensuring timely, accurate, and brand-aligned responses. Craft and pitch press releases, case studies, op-eds, media kits, and other communication materials to secure earned media placements. Represent Insta360 at media events and local industry activities; preference for candidates located in the U.S. to facilitate in-person engagement.

- Will report to the Global Head of Communications based in the United States - Act as a local China PR team liaison with key teams within Anker including Brand Managers, Product Managers and Sales. - Work closely with PR team in the US and Europe to create comprehensive PR launch plans, prepare press contents (press release, reviewers guide, press kit, etc.), and ship samples to key journalists around the world. - Help PR teams gather important brand and product information, including roadmaps, product key messages - Help Manage PR reports, global media lists, and other critical PR processes - Be a part of truly global PR team where you will have many opportunities to work and collaborate with PR professionals all over the world

1. Develop and execute media strategies to support the PR team's goals, ensuring strong media exposure across different platforms (e.g., print, digital, podcast, etc ). 2. Manage media budgets, ensuring campaigns are executed within allocated financial resources. 3. Stay current with industry trends in media buying and PR to make data-driven recommendations that will enhance the company’s brand visibility and media presence. 4. Build and maintain effective relationships with relevant media outlets, agencies, and organizations. 5. Act as the primary liaison for media inquiries, ensuring timely and accurate responses to maintain positive media relationships. 6. Write, distribute, and pitch press releases, case studies, op-eds, and other media materials

- Develop and execute PR strategies that align with Insta360’s business objectives and brand vision, ensuring a cohesive message across all channels. - Develop and implement crisis communication strategies to handle potential risks and protect Insta360’s brand reputation. - Proactively monitor media and social channels to identify emerging issues and respond with effective, transparent communication. - Create comprehensive PR planning and strategies that integrates CSR and ESG messaging across all communication channels. - Analyze the performance of PR campaigns and provide detailed reports on the impact, effectiveness, and insights for continuous improvement of communication efforts.