影石Marketing Manager - APAC
任职要求
Requirements - Bachelor’s degree in Marketing, Business, Communications, or a related field. - 5+ years of experience in integrated marketing, with a focus on the APAC market. - Proven experience managing influencer marketing, PR campaigns, and local events. - Strong analytical skills, with the ability to set goals, track progress, and op…
工作职责
Responsibility - Market Strategy: Develop and implement a comprehensive marketing strategy for the APAC market, setting clear goals and KPIs to drive brand growth and sales. - Influencer Marketing: Manage relationships with key influencers and content creators to amplify brand visibility and engagement. - Public Relations: Oversee PR initiatives, including media outreach, press releases, and partnerships, to enhance brand reputation and credibility. - Local Events: Plan and execute local events, product launches, and activations to connect with target audiences and drive brand affinity. - Cross-Functional Collaboration: Work closely with product marketing, brand management and sales teams to ensure alignment and maximize campaign impact. - Performance Tracking: Establish and track team KPIs, monitor and analyze campaign performance, providing actionable insights to optimize strategies and achieve business objectives.
Responsibilities: 1. Develop a thorough understanding of the company, its strategy, products and assess the target market. 2. Collaborate in local marketing strategies and ensure projects and achievement of goals in the designated regions, in compliance with given time frame. 3. Initiate, negotiate, establish key influencer partnerships to support marketing events, projects and campaigns. 4. Manage partnerships to deliver long-term results and establish strong relationships for the brand insta360.
Responsibility - Develop and execute scalable, ROI-driven influencer marketing strategies to deliver measurable business outcomes across APAC markets. - Identify, onboard, and nurture relationships with high-impact influencers and artists that resonate with our target audience and brand. - Lead end-to-end influencer campaigns, driving engagement, brand affinity, and conversion growth. - Build and manage a strategic product seeding program to amplify brand visibility through partnerships with cultural leaders, trendsetters, and key influencers. - Monitor, analyze, and optimize campaign performance using key metrics (e.g., CPV, affiliate sales, CAC) to maximize ROI and impact. - Establish and track team KPIs, fostering a culture of innovation, collaboration, and accountability.
Responsibilities: 1. Research and analyze market trends and competitive environment in the Asia-Pacific region, develop appropriate marketing strategies; 2. Responsible for developing annual market plans and budgets, driving sales targets achievement; 3. Manage the team, ensure efficient operation and achievement of performance goals; 4. Establish and maintain good relationships with key customers and partners, drive business expansion; 5. Coordinate cross-department collaboration to ensure timely and smooth project completion; 6. Regularly report market dynamics and business progress to senior management.
Job Description: We are looking for an experienced APAC Digital Marketing Manager/Specialist with a strong strategic mindset and expertise in Social Media management to enhance our brand's social media presence in the APAC region. This role will involve collaborating closely with regional social managers to achieve our brand's objectives. Responsibilities: 1. Social Media Strategy: Build APAC/regional social media strategies on Instagram(major platform), aligned with brand positioning, local trends, and business goal. 2. Ads: Must be experienced in Ads operation(Meta > Google, Spark Ads), able to manage budget and allocate resources efficiently to maximize ROI on marketing spend to reach quarterly goal (follower growth, viewership, etc). 3. Internal Cooperation: Capable of integrating, guiding, and monitoring regional accounts, including, but not limited to, Korea, Taiwan, Hong Kong, and SEA regional accounts to reach quarterly exposure and ads performance goal. 4. Analysis: Prepare and present regular reports on owned media exposure, ads performance as well as competitor monitoring, providing insights and recommendations for continuous improvement. 5. Creative Viral Content: Proficient in managing social media platforms, attuned to content trends, and capable of attaining monthly exposure targets through viral mindset. Stay on top of platform algorithm updates and content trends and propose proactive strategies. Basic content creation and editing skills as plus. 6. Social campaigns: Launch engaging social campaigns such as UGC Campaign, Giveaways, aligned with regional events and product promotion strategies.