影石Social Media Manager/Specialist
任职要求
Requirements - 3+ years of experience in social media management, with a focus on Western platforms like Facebook, Instagram, and TikTok. - Deep understanding of social media algorithms, audience behavior, and trends, particularly in North America and Europe. - Strong knowledge of Western culture, with the ability to tailor content and strategies to resonate wit…
工作职责
Responsibility - Social Media Management: Develop and execute a comprehensive social media strategy to grow brand awareness, engagement, and community across platforms like Facebook, Instagram, TikTok, and more. Plan and schedule posts to ensure a consistent and cohesive content strategy across channels. - Content Creation: Collaborate with creative teams to produce engaging, platform-specific content that resonates with international audiences. - Community Building: Foster meaningful connections with our audience by actively engaging with followers, responding to comments, and building a loyal online community. - Performance Analysis: Monitor and analyze social media metrics (e.g., engagement, reach, conversions) to evaluate campaign effectiveness and identify areas for improvement. - Trendspotting: Stay ahead of social media trends, platform updates, and cultural shifts to keep our strategy fresh and relevant. - Email Marketing: Support email marketing efforts by aligning social media campaigns with broader digital marketing initiatives.
Responsibilities: - Manage brand social media channels with the creation and execution of clear and effective strategic plans. - Coordinate with user and influencer communities on social media to amplify reach and engagement. - Develop and execute robust social campaign and content plans aligned with company's marketing goals. - Monitor and analyze channel data to identify trends, measure success, and make data-driven decisions to optimize channel performance. - Collaborate with cross-functional teams to align social media initiatives with broader marketing and business objectives. - Keep updated with the newest platform algorithm and adapt to it accordingly.
Job Description: We are looking for an experienced APAC Digital Marketing Manager/Specialist with a strong strategic mindset and expertise in Social Media management to enhance our brand's social media presence in the APAC region. This role will involve collaborating closely with regional social managers to achieve our brand's objectives. Responsibilities: 1. Social Media Strategy: Build APAC/regional social media strategies on Instagram(major platform), aligned with brand positioning, local trends, and business goal. 2. Ads: Must be experienced in Ads operation(Meta > Google, Spark Ads), able to manage budget and allocate resources efficiently to maximize ROI on marketing spend to reach quarterly goal (follower growth, viewership, etc). 3. Internal Cooperation: Capable of integrating, guiding, and monitoring regional accounts, including, but not limited to, Korea, Taiwan, Hong Kong, and SEA regional accounts to reach quarterly exposure and ads performance goal. 4. Analysis: Prepare and present regular reports on owned media exposure, ads performance as well as competitor monitoring, providing insights and recommendations for continuous improvement. 5. Creative Viral Content: Proficient in managing social media platforms, attuned to content trends, and capable of attaining monthly exposure targets through viral mindset. Stay on top of platform algorithm updates and content trends and propose proactive strategies. Basic content creation and editing skills as plus. 6. Social campaigns: Launch engaging social campaigns such as UGC Campaign, Giveaways, aligned with regional events and product promotion strategies.
1. Support communications on the corporate and product/business level to better tell the company's story to a global audience including crafting key messages and narratives; develop written materials such as pitches, press releases, presentations, social media posts, among others; 2. Build and expand relations with key stakeholers including reporters/editors from key media outlets as well as KOLs, to enhance their understanding of the company and its businesses; support inquiry and issue handling; 3. Interact with cross-functional teams including different business units and provide informed advice; 4. Project manage key corporate communications initiatives and support other ad-hoc projects.
- Identify, recruit, and manage relationships with influencers across multiple channels, ensuring alignment with our brand values and target demographics. - Spearhead influencer collaboration execution, including negotiating contracts, coordinating content creation, and analyzing performance. - Monitor trends in Korean Tech/Videography, Motorcycle/Cycling, Lifestyle/Outdoor market and influencer practices to ensure our approaches remain innovative and culturally relevant. - Collaborate with team to integrate influencer marketing with broader campaigns and goals. - Develop a deep understanding of our products and brand message to ensure coherence and authenticity in influencer partnerships.