影石市场管培生-北美KOL方向（无人机业务）
任职要求
1. Strong academic performance in marketing-related courses. English teaching environment preferred. 2. Previous experience in marketing. Content marketing experience for US market is preferred. 3. Strong English skills and interpersonal skills. Western experience and cultural understandings are a big plus. 4. Basic skills of video production and/or social media posting. Strong interests in video making and videography industry is preferred. 5. Basic experience of western social media including YouTube, Instagram, TikTok, and more. Frequent consumption of content on these platform is a big plus. 6. Self-driven, results-oriented, forward-thinking, organized, attention to details. Always trying to propose solutions and logically analyze situations to take the next steps.
工作职责
市场管培生介绍： 本岗位是市场管培生专项，旨在培养市场复合型人才和专家型人才。学生入职后会先从某个具体的方向开始历练1~2年，2年后会推动部分优秀人才进行轮岗（可以选择继续深耕本领域-成长为专家，也可以选择转岗到跨岗位/跨部门/跨区域-成长为管理者）。为了方便学生根据自己的兴趣特长选择起点岗位，我们罗列了若干个具体的方向，请慎重选择自己感兴趣的方向。 具体岗位方向介绍：市场管培生-北美KOL方向（无人机业务） 【English resume is preferred】 1. Communicate with external partners/creators to convey our marketing messages to their audience, activate strategic collaboration and manage our relationship with them. 2. Grow our network of creators and KOLs to expand both awareness and conversion of our products. Help elevate and diversify our promotion into more specific communities and regions. 3. With combined understanding of products - target audience - content production - marketing skills, work with creators to produce videos on social media platforms in promotional purposes. 4. Work with broader stakeholders in English speaking countries to reach more target audience and build up brand image in the community. 5. Leverage company internal resources like budget and team work, together with external resources like creator networks and value exchanges to creatively achieve the goal of market growth. Potentially career growth to manage large collaborations and to manage our promotion for one of the vertical communities.
本岗位是市场管培生专项，旨在培养市场复合型人才和专家型人才。学生入职后会先从某个具体的方向开始历练1~2年，2年后会推动部分优秀人才进行轮岗（可以选择继续深耕本领域-成长为专家，也可以选择转岗到跨岗位/跨部门/跨区域-成长为管理者）。为了方便学生根据自己的兴趣特长选择起点岗位，我们罗列了若干个具体的方向，请慎重选择自己感兴趣的方向。 具体岗位方向介绍：市场管培生-北美KOL方向 【English resume is preferred】 1. Communicate with external partners/creators to convey our marketing messages to their audience, activate strategic collaboration and manage our relationship with them. 2. Grow our network of creators and KOLs to expand both awareness and conversion of our products. Help elevate and diversify our promotion into more specific communities and regions. 3. With combined understanding of products - target audience - content production - marketing skills, work with creators to produce videos on social media platforms in promotional purposes. 4. Work with broader stakeholders in English speaking countries to reach more target audience and build up brand image in the community. 5. Leverage company internal resources like budget and team work, together with external resources like creator networks and value exchanges to creatively achieve the goal of market growth. Potentially career growth to manage large collaborations and to manage our promotion for one of the vertical communities.
市场管培生介绍： 本岗位是市场管培生专项，旨在培养市场复合型人才和专家型人才。学生入职后会先从某个具体的方向开始历练1~2年，2年后会推动部分优秀人才进行轮岗（可以选择继续深耕本领域-成长为专家，也可以选择转岗到跨岗位/跨部门/跨区域-成长为管理者）。为了方便学生根据自己的兴趣特长选择起点岗位，我们罗列了若干个具体的方向，请慎重选择自己感兴趣的方向。 具体岗位方向介绍：市场管培生-北美Digital Marketing方向 【English resume is preferred】 1. Manage brand social media channels with the creation and execution of clear and effective strategic plans. 2. Coordinate with user and influencer communities on social media to amplify reach and engagement. 3. Develop and execute robust social campaign and content plans aligned with company's marketing goals. 4. Monitor and analyze channel data to identify trends, measure success, and make data-driven decisions to optimize channel performance. 5. Collaborate with cross-functional teams to align social media initiatives with broader marketing and business objectives. 6. Keep updated with the newest platform algorithm and adapt to it accordingly.
市场管培生介绍： 本岗位是市场管培生专项，旨在培养市场复合型人才和专家型人才。学生入职后会先从某个具体的方向开始历练1~2年，2年后会推动部分优秀人才进行轮岗（可以选择继续深耕本领域-成长为专家，也可以选择转岗到跨岗位/跨部门/跨区域-成长为管理者）。为了方便学生根据自己的兴趣特长选择起点岗位，我们罗列了若干个具体的方向，请慎重选择自己感兴趣的方向。 具体岗位方向介绍：市场管培生-北美PR方向 1. Develop and execute PR strategies that align with Insta360’s business objectives and brand vision, ensuring a cohesive message across all channels. 2. Assist in drafting press releases, media pitches, and other PR materials. 3. Support the coordination of media outreach and maintain a good relationship with media 4. Proactively monitor media and social channels to identify emerging issues and respond with effective, transparent communication. 5. Analyze the performance of PR campaigns and provide detailed reports on the impact, effectiveness, and insights for continuous improvement of communication efforts.
1. 商品管理：负责电商平台商品上架、信息优化及合规审核，确保产品信息准确性与标准化； 2. 活动运营：协同市场、设计及产品部门，策划并执行促销活动及新品上市项目，沉淀运营经验； 3. 订单与供应链：处理业务订单（推单、交付），监控库存与备货，保障供应链效率； 4. 数据驱动优化：分析流量、转化率、VOC等核心数据，输出运营洞察及优化方案； 5. 店铺运营：维护店铺评分，管理产品评价，优化Listing，规避跟卖风险； 6. 市场拓展：开拓新站点，分析竞品动态，调整销售策略，提升流量与销量。