影石Email-marketing

- Drive User Acquisition - Optimize user acquisition funnels across all channels by designing landing pages, referral programs, and viral loops that reduce CAC while scaling volume efficiently. - Maximize User Activation - Own the onboarding experience and define the critical "Aha moment." Ensure new users experience core product value within their first session to establish immediate engagement. - Boost User Retention - Build habit-forming features and engagement loops through strategic push notifications, email campaigns, and in-app prompts that drive consistent user return and long-term engagement. - Scale Experimentation - Run 10+ experiments weekly and cultivate a data-driven testing culture across all elements—from UI components to complete user flows. Base all decisions on statistical significance rather than opinions. - Cross-functional Leadership - Partner with Engineering, Data Science, Marketing, and Design teams to rapidly ship growth features at startup speed within a larger organizational structure.

1. The KA Account Manager position is a fundamental component of the merchant service team, serving a portfolio of large and strategically important merchants and partners in each market. 2. The role provides account management support in two capacities: as the primary contact for an assigned portfolio of large merchants and partners, as one of key members of a cross functional account team that includes Business Development, Marketing, Technical Support, Risk Management, AML, Legal, Customer Funds and Finance whose focus is to retain, manage and grow key account relationships. 3.The KA Account Manager is the lead point of contact for all service aspects of the merchant processing relationship during the contract life, ensuring a smooth transition from onboarding through to the activity phase. 4.The position is the focal point for information and communication with the merchants and partners on critical operational issues including onboarding, configuration, finance, risk and compliance management. Specific Duties： - Maintain a specific number of accounts as required, deliver quality merchant support service to the account portfolio, meet specific customer satisfaction requirements while continuously driving the healthiness of the account portfolio； - Provide accurate solutions to merchants regarding products, processes and compliance requirements； - Be available to answer all email, phone inquiries from your account base, and provide one-stop solution to address their needs, including difficult contacts and complaints； - Make outbound contacts to merchants whenever there are outstanding issues in the account, and give merchants proper guidance to improve the process； - Provide feedback to related teams on customers’ voice timely and proactively work on the solutions；Summarize the trend based on merchants’ voices; identify the valuable feedback and urgent issues to escalate to higher leadership team； - Work closely with related teams or counterparts to resolve merchants’ issue and follow up with responsible parties until they are resolved； - Regularly update customer relationship management database; - Insights study and analysis for each market to address challenges and opportunities.

Roles & Responsibilities: 1. The KA Account Manager position is a fundamental component of the merchant service team, serving a portfolio of large and strategically important merchants and partners in each market (Mainly focusing on Greater China region). 2. The role provides account management support in two capacities: as the primary contact for an assigned portfolio of large merchants and partners, as one of key members of a cross functional account team that includes Business Development, Marketing, Technical Support, Risk Management, AML, Legal, Customer Funds and Finance whose focus is to retain, manage and grow key account relationships. 3.The KA Account Manager is the lead point of contact for all service aspects of the merchant processing relationship during the contract life, ensuring a smooth transition from onboarding through to the activity phase. 4.The position is the focal point for information and communication with the merchants and partners on critical operational issues including risk and compliance management. Specific Duties： - Maintain a specific number of accounts as required, deliver quality merchant support service to the account portfolio, meet specific customer satisfaction requirements while continuously driving the healthiness of the account portfolio； - Be available to answer all email, phone, and voice mail inquiries from your account base, and provide one-stop solution to address their needs, including difficult contacts and complaints； - Provide accurate solutions and proper education to merchants regarding products, processes and compliance requirements； - Work closely with related teams or counterparts to resolve merchants’ issue and follow up with responsible parties until they are resolved； - Make outbound contacts to merchants whenever there are outstanding issues in the account, and give merchants proper guidance to improve the process and conduct authenticity investigation based on regulation requirement； - Provide feedback to related teams on customers’ voice timely and proactively work on the solutions； - Summarize the trend based on merchants’ voices; identify the valuable feedback and urgent issues to escalate to higher leadership team； - Keep monthly contact with merchants and maintain business relationships; - Regularly update customer relationship management database; - Insights study and analysis for each market to address challenges and opportunities.

We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally. It offers an excellent opportunity for a professional who excels at solving complex challenges, driving business growth, and making a measurable impact on marketing performance. ● Manage and execute CRM campaigns (covering email, SMS, and push notification) in line with the overall marketing calendar and business goals. ● Create content, develop and execute strategies to optimize marketing automation, aiming to improve customer engagement and increase conversion rates. ● Manage audience segmentation and ensure the delivery of personalized, market-specific content globally., ● Optimize CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, and overall campaign performance. ● Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems. ● Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.