阿里巴巴Project Korea-User Growth Leader-Seoul

Team and Role Introduction As part of the AIDC digital goods operation team, the candidates serves as a strategic partner and operation lead to AE Korea, ensuring that operational initiatives align with the company's goals. The scope will involve managing cross-functional projects, streamlining processes, and facilitating communication between departments. The ideal candidate will have a strong understanding of e-commerce operations, excellent analytical skills, and the ability to manage multiple priorities in a fast-paced environment Responsibilities: • Strategic Planning: assist in the development and execution of digital goods product and operations strategy, aligning it with overall company objectives. Partner with respective functional leaders to design, execute and track department-wise OKRs to ensure seamless execution • Project management: assist in the planning and management of cross-functional projects from initiation to completion, ensuring that projects are delivered on time and align with business objectives. Support the development of project plans and status reports for ongoing initiatives. Communicate project updates effectively to stakeholders while collaborating with team members to drive project success. • Operational Excellence: identify opportunities for process improvement and operational efficiency across User and Platform Ops functions. Collaborate with functional leaders to implement best practices and streamline workflows • Communication and Collaboration: act as a liaison between Digital Goods and other departments to ensure alignment and address any operational challenges. Organize and facilitate meetings, preparing agendas and documentation as necessary • Partner Management: manage strategic external partners to ensure adequate investment and commitment from partner for driving business growth • Analytics and Reporting: analyze performance metrics and generate reports, offering insights and recommendations to enhance operations and drive revenue growth

Develop and execute traffic acquisition strategies to increase website visits and user conversion rates. Analyze traffic data to identify trends and opportunities, optimizing operational strategies accordingly. Collaborate closely with marketing, product, and technology teams to drive cross-departmental traffic growth projects. Manage and optimize online advertising campaigns, including SEM, SEO, social media, and display ads. Develop A/B testing plans and make optimization adjustments based on test results. Monitor and report on key traffic metrics, providing regular analysis reports and improvement suggestions.

· Analyze the outbound travel market trends for users in Southeast Asia and Asia, develop growth strategies for various travel product categories (such as flights, hotels, attraction tickets, taxi services, car rentals, etc.) before and during travel, assist and empower Ant International Alipay+ operations in global regions, collaborate with key industry merchants to enhance the growth of Alipay+ travel solutions, and be responsible for core metrics such as DAU, retention rate, number of new customers placing orders, and repurchase rate;   · Based on the demands of cross-border travel business, formulate industry marketing strategies and plans by integrating Alipay+ brand/local wallets/internal and external partners/industry marketing resources, nodes, and tactics, to enhance the brand perception of Alipay+ travel solutions, achieving healthy user growth through productization;   · Analyze user needs, tags, and profiles, and leverage data insights to discover more innovative marketing scenarios and methods, conduct refined operations and lifecycle management for users, and achieve scalable and sustainable business growth;   · Collaborate efficiently with UED, product, and technology teams to lead the planning and launch of growth projects; work closely with marketing and local wallet teams to build marketing tactics and interactions, facilitate internal and external communication, jointly promote the implementation of marketing strategies, and enhance user activity and order volume.

1. Analyze the outbound travel market trends for users in Southeast Asia and Asia, develop growth strategies for various travel product categories (such as flights, hotels, attraction tickets, taxi services, car rentals, etc.) before and during travel, assist and empower Ant International Alipay+ operations in global regions, collaborate with key industry merchants to enhance the growth of Alipay+ travel solutions, and be responsible for core metrics such as DAU, retention rate, number of new customers placing orders, and repurchase rate;   2. Based on the demands of cross-border travel business, formulate industry marketing strategies and plans by integrating Alipay+ brand/local wallets/internal and external partners/industry marketing resources, nodes, and tactics, to enhance the brand perception of Alipay+ travel solutions, achieving healthy user growth through productization;   3. Analyze user needs, tags, and profiles, and leverage data insights to discover more innovative marketing scenarios and methods, conduct refined operations and lifecycle management for users, and achieve scalable and sustainable business growth;   4. Collaborate efficiently with UED, product, and technology teams to lead the planning and launch of growth projects; work closely with marketing and local wallet teams to build marketing tactics and interactions, facilitate internal and external communication, jointly promote the implementation of marketing strategies, and enhance user activity and order volume.