阿里巴巴Alibaba-User Growth Product Manager-Seoul
任职要求
- 3+ years in Growth Product Management or related roles including Product Marketing or Growth Marketing with substantial product involvement.
- Analytical Expertise - SQL proficiency for independent data querying, analytics mastery with tools like Amplitude, Mixpanel, and testing platform fluency in Optimizely, GrowthBook, or similar A/B testing platforms.
- Growth Technical Skills - Direct hands-on experience with referral and viral mechanics design, lifecycle marketing automation systems, cohort analysis and reten…工作职责
- Drive User Acquisition - Optimize user acquisition funnels across all channels by designing landing pages, referral programs, and viral loops that reduce CAC while scaling volume efficiently. - Maximize User Activation - Own the onboarding experience and define the critical "Aha moment." Ensure new users experience core product value within their first session to establish immediate engagement. - Boost User Retention - Build habit-forming features and engagement loops through strategic push notifications, email campaigns, and in-app prompts that drive consistent user return and long-term engagement. - Scale Experimentation - Run 10+ experiments weekly and cultivate a data-driven testing culture across all elements—from UI components to complete user flows. Base all decisions on statistical significance rather than opinions. - Cross-functional Leadership - Partner with Engineering, Data Science, Marketing, and Design teams to rapidly ship growth features at startup speed within a larger organizational structure.
The User Growth organization plans products that increase customer acquisition and engagement, developing various marketing products including CRM, Affiliate, and membership programs. [Job Responsibilities] ■ CRM Product Planning and Strategy Development (80%) Establish strategy and roadmap for CRM tools and plan key features Derive new features and improvement ideas based on market/competitive environment analysis Set data-driven KPIs and monitor performance Lead projects through collaboration with cross-functional teams including marketing, development, and data ■ CRM Operations and Continuous Improvement (20%) Review CRM marketing team requirements and incorporate features Conduct feature QA and operational improvements based on data analysis User Growth组织是策划提高客户流入、活跃度产品的部门，开发包括CRM、联盟营销、会员制等在内的多样化营销产品。 [工作内容] ■ CRM产品策划及策略制定（80%） 制定CRM工具的策略及路线图，策划主要功能 基于市场/竞争环境分析提出新功能及改进建议 设定数据驱动的KPI并监控业绩 与营销、开发、数据等跨职能团队协作，引领项目 ■ CRM运营及持续改进（20%） 审查CRM营销团队需求并反映功能 进行功能质量检查及基于数据分析的运营改进
The User Growth organization creates products that increase customer acquisition, engagement, and return visits. We plan diverse marketing products including CRM, Affiliate, live content, and membership programs. This role is a key position leading the new construction of Live/Short-form content production, editing, and distribution system (Product). [Job Responsibilities] Plan new construction of Live/Short-form content production, editing, and distribution system Analyze user requirements and define problems based on needs of creators, video producers, and other users Design user experience and establish Product roadmap Lead projects through collaboration with cross-functional teams including development, design, and sales Review basic performance and manage quality requirements to ensure service stability User Growth组织是创造提高客户流入、活跃度、回访率产品的部门。策划包括CRM、联盟营销、直播内容、会员制等在内的多样化营销产品。本次职位是引领直播/短视频内容制作、编辑、播出系统（产品）新构建的核心岗位。 [工作内容] 策划直播/短视频内容制作、编辑、播出系统新构建 基于创作者、视频制作者等用户需求进行需求分析及问题定义 设计用户体验及制定产品路线图 与开发、设计、销售等跨职能团队协作，引领项目 为确保服务稳定性进行基本性能审查及质量管理要求
• As a Customer Operations Manager, you will lead end-to-end user lifecycle management for O2O supermarket platform, driving engagement, retention, and satisfaction through data-driven strategies and contextual campaigns. •Key Responsibilities: Develop and execute user growth initiatives, including referral programs, new-user incentives, and reactivation campaigns. Manage traffic acquisition and conversion across core channels (mobile app, mini-program). Launch time-sensitive marketing campaigns (e.g., “Morning Breakfast Box,” “Late-Night Emergency Essentials”). Post-purchase support, including complaint resolution and refund handling, to close the experience loop. Partner with Product and Data teams to define KPIs (e.g., NPS, repeat purchase rate) and continuously optimize the user journey.
About Miravia : Miravia is a cutting-edge e-commerce platform connecting buyers and sellers seamlessly. We pride ourselves on offering a diverse and dynamic shopping experience by bringing on board innovative brands across various categories. Located in Madrid, we work with teams from all over the world to build the e-commerce platforms of tomorrow. We seek a strategic Senior Manager, Product & Content Compliance to safeguard our platform against illegal products and harmful UGC while balancing business growth with evolving legal mandates. Key Responsibilities: 1. Product Compliance Strategy & Execution Lead the development and implementation of strategies to detect, review, and action prohibited/illegal product listings using smart automation and manual oversight. Create, update, and enforce Seller Policies and SOPs to align with local and EU regulations (e.g., consumer safety, restricted items) and platform standards. Design and optimize smart detection rules to flag high-risk products, ensuring scalability and accuracy. Manage an operations team responsible for manual reviews of product listings, appeals, and seller reports. Define permissible product categories, set requirements (e.g., certifications, documentation), and enforce restrictions. Collaborate with Legal, Product, and Engineering teams to integrate new compliance requirements. 2. User-Generated Content (UGC) Compliance Develop and execute strategies to monitor and moderate prohibited UGC (reviews, images, videos) in compliance with laws and platform guidelines. Establish content policies and moderation workflows, balancing user expression with safety. Build smart detection systems to identify harmful content (e.g., hate speech, fraud) and reduce false positives. Oversee a team handling UGC reviews, user reports, and appeals, ensuring timely resolution. Partner with Product and Data teams to implement UGC compliance tools. 3. Cross-Functional Leadership Advise senior leadership on compliance risks, trends, and mitigation strategies. Drive process improvements through data analysis (using SQL), automation, and stakeholder feedback. Manage compliance-related projects end-to-end, ensuring alignment with business goals.