阿里巴巴Project Korea-User Growth Leader-Seoul

Team and Role Introduction As part of the AIDC digital goods operation team, the candidates serves as a strategic partner and operation lead to AE Korea, ensuring that operational initiatives align with the company's goals. The scope will involve managing cross-functional projects, streamlining processes, and facilitating communication between departments. The ideal candidate will have a strong understanding of e-commerce operations, excellent analytical skills, and the ability to manage multiple priorities in a fast-paced environment Responsibilities: • Strategic Planning: assist in the development and execution of digital goods product and operations strategy, aligning it with overall company objectives. Partner with respective functional leaders to design, execute and track department-wise OKRs to ensure seamless execution • Project management: assist in the planning and management of cross-functional projects from initiation to completion, ensuring that projects are delivered on time and align with business objectives. Support the development of project plans and status reports for ongoing initiatives. Communicate project updates effectively to stakeholders while collaborating with team members to drive project success. • Operational Excellence: identify opportunities for process improvement and operational efficiency across User and Platform Ops functions. Collaborate with functional leaders to implement best practices and streamline workflows • Communication and Collaboration: act as a liaison between Digital Goods and other departments to ensure alignment and address any operational challenges. Organize and facilitate meetings, preparing agendas and documentation as necessary • Partner Management: manage strategic external partners to ensure adequate investment and commitment from partner for driving business growth • Analytics and Reporting: analyze performance metrics and generate reports, offering insights and recommendations to enhance operations and drive revenue growth

As a Customer Operations Manager, you will lead end-to-end user lifecycle management for O2O supermarket platform, driving engagement, retention, and satisfaction through data-driven strategies and contextual campaigns. ● Key Responsibilities ○ Develop and execute user growth initiatives, including referral programs, new-user incentives, and reactivation campaigns. ○ Manage traffic acquisition and conversion across core channels (mobile app, mini-program). ○ Launch time-sensitive marketing campaigns (e.g., “Morning Breakfast Box,” “Late-Night Emergency Essentials”). ○ Post-purchase support, including complaint resolution and refund handling, to close the experience loop. ○ Partner with Product and Data teams to define KPIs (e.g., NPS, repeat purchase rate) and continuously optimize the user journey. 职位概述 作为用户运营经理，您将主导 O2O超市平台的用户全生命周期管理，通过数据驱动的策略和场景化运营，提升用户活跃度、复购率与满意度。 核心职责 制定并执行用户增长策略，包括裂变活动、新客激励、沉默用户召回等； 管理App及小程序等核心流量渠道的用户获取、转化与留存； 策划高时效性营销场景（如“清晨早餐包”“深夜应急补给”），提升即时需求满足率； 主导售后服务流程，高效处理客诉与退款，建立体验修复机制； 与产品、数据团队协作，定义关键指标（如NPS、复购率），持续迭代用户体验。

As a Consumer Product Manager, you will contribute to the design and iteration of O2O supermarket consumer-facing products. You’ll focus on user acquisition, shopping experience, and post-purchase flows to build a simple, efficient, and engaging online grocery platform. Key Responsibilities ● Contribute to core user journeys in the mobile app and mini-program (e.g., homepage, search, product detail, checkout, membership center). ● Support user growth features such as onboarding flows, referral programs, check-in rewards, and coupon systems. ● Enable time-sensitive marketing campaigns (e.g., “Morning Delivery,” “Emergency Essentials”) through flexible product configuration tools. ● Improve post-purchase experience by refining return/refund requests, status tracking, and automated compensation flows. ● Continuously propose and validate product improvements based on user feedback and key metrics (conversion rate, retention, NPS, etc.). 职位概述 作为用户产品经理，您将参与 O2O超市平台消费者端的产品功能设计与迭代，围绕用户增长、购物体验和售后服务等场景，打造简洁、高效、有温度的线上超市产品。 核心职责 ● 参与App及小程序核心链路（首页、搜索、商品详情、下单、会员中心等）的产品设计与优化； ● 支持用户增长相关功能落地，如新客引导、邀请裂变、签到积分、优惠券体系等； ● 配合运营团队，实现“清晨配送”“应急补给”等场景化营销活动的产品配置能力； ● 优化售后流程的产品体验，包括退换货申请、进度查询、自动补偿等模块； ● 基于用户反馈与数据指标（转化率、留存率、NPS等），持续提出并验证产品改进方案。

Develop and execute traffic acquisition strategies to increase website visits and user conversion rates. Analyze traffic data to identify trends and opportunities, optimizing operational strategies accordingly. Collaborate closely with marketing, product, and technology teams to drive cross-departmental traffic growth projects. Manage and optimize online advertising campaigns, including SEM, SEO, social media, and display ads. Develop A/B testing plans and make optimization adjustments based on test results. Monitor and report on key traffic metrics, providing regular analysis reports and improvement suggestions.