影石品牌研究实习生

任职要求

Qualifications：
Currently pursuing a Master's degree in business analytics, marketing, economics or related fields, and possessing foundational knowledge of camera equipment
At least one internship experience in the strategic or brand department of a client-side organization (preferably consumer electronics or internet companies), or at a consulting/market research agency
Minimum of one project experience in industry research, consumer insights, competitive analysis, marketing research, or related fields
Demonstrated experience in questionnaire design, user interviews, and data analysis, with proficiency in mainst…

工作职责

Job Summary
The Brand Strategy & Research Intern will support the Brand Research Manager and Brand Marketing Director in developing and executing brand strategies. This role involves conducting both quantitative and qualitative research, analyzing data, and assisting in strategic planning to ensure the brand remains innovative and aligned with market trends. The ideal candidate should have a strong analytical mindset, attention to detail, and a passion for branding. 

Key Responsibilities
Brand Research Support
Assist in brand strategy development by conducting market research and competitive analysis
Support daily coordination and full-process management of brand strategy & research projects, including drafting research proposals, vendor coordination, user recruitment, survey execution, data processing and analysis, report delivery, and internal workshops
Support qualitative and quantitative research phases, including drafting interview outlines, organizing interview transcripts, designing questionnaires, and conducting big data analysis
Prepare presentations and reports on research findings for internal stakeholders

Data Collection & Analysis
Regularly aggregate multi-source commercial data from internal systems and external channels
Collaborate with the Brand Research Manager to analyze data and identify key trends, and regularly update analytical reports

Internal & External Communication & Support
Facilitate cross-departmental meetings internally
Coordinate with third-party vendors externally to advance research execution processes
Contribute to brainstorming sessions for brand positioning and storytelling efforts