飞猪旅行飞猪-整合营销专家-韩国市场

任职要求

1.具备 5 年以上市场营销工作经验，拥有丰富的市场实战经验，能够熟练应对复杂多变的市场环境。
2.精通韩语及中文，能够流利地使用韩语与韩国当地用户、合作伙伴进行沟通交流，准确把握韩国市场需求；同时，熟练运用中文与国内团队进行协作，确保信息在不同语言环境下的准确传递与理解。具备一定的英文沟通能力，能够在必要时与国际团队或客户进行简单交流。
3.精通以用户为中心的营销活动运营，拥有成功的营销活动策划增长案例。
4.具备积极主动的工作态度，能够敏锐地发现韩国市场的增长机会和痛点，并能够采取有效措施推动事情向前发展。
5.有电商平台或旅游行业经验者优先，熟悉电商平台的运营模式和旅游行业的市场特点，能够将相关经验运用到韩国市场营销工作中，快速适应岗位需求。
Job Requirements:
1.More than 5 years of working experience in marketing, with proven track record of successfully managing marketing campaigns and events. Pro…

工作职责

1.依据合作渠道以及节假日节点，独立完成韩国市场全年营销计划的策划与落地执行工作。深入剖析合作渠道的特点与优势，精准把握节假日期间韩国市场的消费趋势，制定出贴合市场需求且具有高度可行性的营销方案，确保营销活动能够在合作渠道高效推进，达成预期目标。
2.凭借对韩国当地用户的深入洞察以及对市场动态的敏锐感知，结合实时热点打造旅行场景的营销爆点。
3.充分整合合作渠道域内资源以及新媒体推广资源，提高营销活动的效果和转化率。与合作渠道建立紧密的合作关系，优化资源配置，确保在渠道内实现精准推广；同时，熟练运用新媒体平台的传播特性，制定创新的新媒体推广策略，吸引目标用户参与营销活动，实现从曝光到转化的高效提升。
4.积极开展跨职能团队合作，确保营销活动高质量、有影响力且高效完成。与产品研发、运营、客服等多个职能团队密切沟通协作，从产品设计、活动执行、用户服务等各个环节入手，共同打造出具有高品质和广泛影响力的营销活动，保证活动能够按时、按质完成，实现预期的营销效果。
Role and Responsibilities including but not limited to:
1.Independently implement and localize annual marketing campaign calendar for Korean market focus on holidays and seasonal events, ensure that marketing activities are efficiently promoted through partner channels and achieve expected objectives.
2.Plan and execute high-impact events by leveraging deep insights on market trends.Conduct in-depth analysis of channel partners and accurately identify key holiday consumer trends and formulate highly actionable marketing solutions aligned with market demand. 
3.Develop social media strategy to maximize the effectiveness and conversion rate of marketing campaigns. Establish strong partnerships with channel partners and optimize resource allocation, efficiently improve performance from exposure to conversion.
4.Work closely with cross-functional teams including product development, technical team, operations, customer service to amplify marketing efforts.