腾讯Marketing Manager
任职要求
At least 5+ years of brand marketing experience of marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation. Excellent communication, presentation, organizational and writing skills Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns. Project management skills and ability to manage the priorities of multiple stakeholders. Avid gamer with extended experience in mobile, PC and console games, esp. in the shooter category, GAAS game experience a plus Experience in going to market on several countries within the Western Europe or North American regions with a good understanding of the countries gaming environments and marketing background Bilingual & Fluent in Mandarin & English, French or German a plus
工作职责
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of. Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution 2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level) 3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes. 4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.) Work Location: China-Shenzhen
1. Responsibile for marketing strategy for all product lines. Direct marketing plan and be responsible for marketing results. 2.Running SNS accounts and community to keep gaining new users and maintain Xiaomi fans. 3.Develop PR strategy to sustain positive and in-depth coverage.Monitor and manage PR crisis. 4.Work closely with internal team to align on projects and goals,work on cross-cutting affairs with local teams (including, but not limited to Marketing, Sales, Aftersales, Retail, Go-To-Market and Product) to support and maximize coverage in accordance to local requirements.
We’re seeking an experienced Marketing Manager who excels at the intersection of paid growth, social media strategy, and pop-culture insights. You will lead comprehensive marketing initiatives—from performance-driven campaigns to community-focused storytelling—and collaborate closely with cross-functional teams to translate insights into rapid, measurable results. Key Responsibilities: Develop and execute marketing strategies and campaigns designed to boost brand awareness and engagement among potential users and existing community members. Set strategic direction for paid media, organic outreach, creator partnerships, and collaboration channels, leveraging flexible and innovative approaches to drive user acquisition. Shape and maintain rednote’s public persona, ensuring every interaction aligns authentically with our global community. Provide actionable user insights and feedback to inform product and community development, effectively influencing cross-functional decisions. Manage marketing campaigns from concept to completion, overseeing project planning, cross-team coordination, and success evaluation. Define and implement user growth plans and campaign goals, considering data insights, target audience specifications, key performance indicators, narrative development, budgeting, and historical learnings. Provide strategic guidance to diverse channel teams including social media, creative, analytics, and communications. Bonus Points: Passion for and deep familiarity with the rednote community. Multilingual abilities (Mandarin or additional languages) to facilitate cross-cultural communication.
• Campaign Management: Lead and manage marketing campaigns based on strategies set by the Marketing Lead. Ensure all efforts meet defined objectives and quality standards. Develop and execute marketing strategies aligned with broader company goals, driving performance and meeting short-term targets. • Digital, Social Media, and Influencer: Own and manage digital, social media, and influencer campaigns, ensuring alignment with target audience expectations and achieving desired engagement and conversion results. • Partnership Collaboration: Work cross-functionally with global teams to develop and maintain partnerships that elevate the Supercell brand and contribute to measurable business growth. • Go-to-Market Execution: Execute the go-to-market strategy with excellence, ensuring operational plans are completed effectively and on time. • Team Collaboration: Actively contribute to and collaborate with team members across different crafts, ensuring the successful delivery of marketing initiatives. • As a Supercell employee, you are expected to travel as part of your role to collaborate with global teams, attend industry events, and contribute to the success of our games and partnerships. While travel may vary by role, employees should anticipate a minimum of up to 35% travel. a minimum of up to 35% travel
* 主导PUBGM在非洲区域的核心推广策略，为产品的活跃/收入等核心KPI负责； * 基于非洲区域用户偏好及产品主线内容制定整合营销方案及落地执行，与研发及总部团队紧密配合； * 开拓与管理非洲区域合作伙伴与所有核心Agency，把控从策略到执行的全流程落地； * 管理及维护区域核心网红、内容创作者，深耕当地主流内容平台，持续提升游戏在当地的内容声量； * 探索非洲区域线下/地面推广模式，持续跟踪及分析各类市场手段效果，及时调整和优化策略； Work Location: China-Shenzhen