小米Marketing Manager
任职要求
1.Bachelor's degree or equivalent practical experience. 2.At least 6 years of proven experience in the fields of technology-related communications. 3.Enthusiastic and knowledg…
工作职责
1. Responsibile for marketing strategy for all product lines. Direct marketing plan and be responsible for marketing results. 2.Running SNS accounts and community to keep gaining new users and maintain Xiaomi fans. 3.Develop PR strategy to sustain positive and in-depth coverage.Monitor and manage PR crisis. 4.Work closely with internal team to align on projects and goals,work on cross-cutting affairs with local teams (including, but not limited to Marketing, Sales, Aftersales, Retail, Go-To-Market and Product) to support and maximize coverage in accordance to local requirements.
- Develop and execute online marketing strategies, with full responsibility for brand development and management; - Familiar with digital advertising channels, including search marketing (NAVER/Google), social media platforms (Instagram, YouTube, TikTok, etc.), in-app advertising, and KOL collaborations; - Leverage data analysis to optimize user acquisition, retention, and conversion processes, and improve overall ROI; - Coordinate with internal teams (product, tech, design, operations) and external agencies to implement integrated multi-channel marketing campaigns; - Lead and manage the local marketing team, enhancing team execution and creative capabilities; - Stay on top of Korean consumer trends and the competitive landscape, continuously providing high-quality market insights and innovative strategies.
As a dynamic and organized individual, you will be at the forefront of driving acquisition efforts through digital and field marketing. You will also localize content and grow our partnership community in Malaysia. This role will be instrumental in ensuring our marketing and partnership activities drive acquisition and growth in Malaysia. Main Responsibilities Field Marketing & KOL Management - Identify key industry events, communities, eco-partners, and Key Opinion Leaders (KOLs) to drive brand awareness and acquisition. - Conceptualize and project manage end-to-end events and campaigns. - Lead the events calendar—owned, sponsored, and partnership events. - Liaise with suppliers for cost negotiation and for marketing materials and deliverables within budgets. - Ensure timely delivery and quality control of marketing and partnership events. - Capture social content during events to support marketing efforts. - Conduct post-event reporting on conversion-driven events, both online and offline. - Manage the end-to-end process of partner marketing relationships. - Explore and experiment with new partnerships to drive acquisition. - Run end-to-end events and workshops with our partner network to drive engagement, lead generation, and marketing conversion. Growth Marketing - Responsible for overall client acquisition KPIs through marketing channels. - Ability to propose and execute new acquisition tactics based on the Malaysian market. - Identify and test new channels to drive acquisition and user growth. - Analyze and draw insights from customer data to make strategic commercial and marketing decisions. - Optimize existing channels (online/offline/internal and external network) to drive better conversion rates. - Manage an approved budget with the goal to lower cost per acquisition. - Meet customers and partners to understand their pain points and provide solution-driven campaigns to create customer value. - Understand the competitor landscape and develop a unique value proposition for customers. Marketing Media and Campaign Management - Work with paid performance and social media teams to drive a full-year content calendar for owned and paid channels. - Identify relevant local media and online communities to increase brand voice. - Work with the global performance team to localize, track, and analyze paid campaign metrics, implementing A/B testing of ad creatives, copy, landing pages, and targeting to optimize and exceed conversion KPIs.
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of. Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution 2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level) 3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes. 4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.) Work Location: China-Shenzhen
* 主导PUBGM在非洲区域的核心推广策略，为产品的活跃/收入等核心KPI负责； * 基于非洲区域用户偏好及产品主线内容制定整合营销方案及落地执行，与研发及总部团队紧密配合； * 开拓与管理非洲区域合作伙伴与所有核心Agency，把控从策略到执行的全流程落地； * 管理及维护区域核心网红、内容创作者，深耕当地主流内容平台，持续提升游戏在当地的内容声量； * 探索非洲区域线下/地面推广模式，持续跟踪及分析各类市场手段效果，及时调整和优化策略； Work Location: China-Shenzhen