SupercellMarketing Manager
任职要求
• 10+ years of progressive marketing experience, with a strong preference for experience in the gaming or entertainment industry. • Deep understanding of the North America market, with expertise in tailoring strategies to local consumer behavior. • Proven track record in digital and social media campaign management, with evidence of exceeding performance goals. • Well rounded knowledge around other media (TV/CTV, Audio, OOH, etc….) • Strong collaborative skills for working effectively with global and local teams. • Excellent communication, interpersonal, and problem-solving abilities. • Demonstrated resourcefulness and adaptability in dynamic environments. What Success Looks Like • Short-Term (3 months): Demonstrate ability to manage and execute campaigns aligned with strategic goals. • Mid-Term (6-12 months): Deliver measurable results on brand awareness and player engagement metrics through effective campaign execution.Demonstrated ability to lead campaign developments and executions. Demonstrated strong external partner management. • Long-Term: Collaborate with the Marketing Lead and global teams to ensure sustained improvement in business and marketing KPIs and ROI, establishing a strong market presence for Supercell games.
工作职责
• Campaign Management: Lead and manage marketing campaigns based on strategies set by the Marketing Lead. Ensure all efforts meet defined objectives and quality standards. Develop and execute marketing strategies aligned with broader company goals, driving performance and meeting short-term targets. • Digital, Social Media, and Influencer: Own and manage digital, social media, and influencer campaigns, ensuring alignment with target audience expectations and achieving desired engagement and conversion results. • Partnership Collaboration: Work cross-functionally with global teams to develop and maintain partnerships that elevate the Supercell brand and contribute to measurable business growth. • Go-to-Market Execution: Execute the go-to-market strategy with excellence, ensuring operational plans are completed effectively and on time. • Team Collaboration: Actively contribute to and collaborate with team members across different crafts, ensuring the successful delivery of marketing initiatives. • As a Supercell employee, you are expected to travel as part of your role to collaborate with global teams, attend industry events, and contribute to the success of our games and partnerships. While travel may vary by role, employees should anticipate a minimum of up to 35% travel. a minimum of up to 35% travel
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of. Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution 2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level) 3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes. 4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.) Work Location: China-Shenzhen
1. Responsibile for marketing strategy for all product lines. Direct marketing plan and be responsible for marketing results. 2.Running SNS accounts and community to keep gaining new users and maintain Xiaomi fans. 3.Develop PR strategy to sustain positive and in-depth coverage.Monitor and manage PR crisis. 4.Work closely with internal team to align on projects and goals,work on cross-cutting affairs with local teams (including, but not limited to Marketing, Sales, Aftersales, Retail, Go-To-Market and Product) to support and maximize coverage in accordance to local requirements.
We’re seeking an experienced Marketing Manager who excels at the intersection of paid growth, social media strategy, and pop-culture insights. You will lead comprehensive marketing initiatives—from performance-driven campaigns to community-focused storytelling—and collaborate closely with cross-functional teams to translate insights into rapid, measurable results. Key Responsibilities: Develop and execute marketing strategies and campaigns designed to boost brand awareness and engagement among potential users and existing community members. Set strategic direction for paid media, organic outreach, creator partnerships, and collaboration channels, leveraging flexible and innovative approaches to drive user acquisition. Shape and maintain rednote’s public persona, ensuring every interaction aligns authentically with our global community. Provide actionable user insights and feedback to inform product and community development, effectively influencing cross-functional decisions. Manage marketing campaigns from concept to completion, overseeing project planning, cross-team coordination, and success evaluation. Define and implement user growth plans and campaign goals, considering data insights, target audience specifications, key performance indicators, narrative development, budgeting, and historical learnings. Provide strategic guidance to diverse channel teams including social media, creative, analytics, and communications. Bonus Points: Passion for and deep familiarity with the rednote community. Multilingual abilities (Mandarin or additional languages) to facilitate cross-cultural communication.