携程Project Manager, Marketing(MJ024485)

We are looking for a Marketing Project Manager with solid experience in the consumer electronics industry and brand marketing projects. This role will be responsible for driving complex marketing initiatives from planning to execution, ensuring brand consistency, cross-functional alignment, and high-quality delivery. Key Responsibilities Lead and manage brand marketing projects within the consumer electronics industry, including product launches, integrated campaigns, and key local initiatives Translate brand and business objectives into clear project scopes, timelines, milestones, and deliverables Drive cross-functional collaboration with Brand, PR, Social Media, E-commerce, Retail, Legal, and other internal stakeholders Manage external agencies (PR / Social / Creative / Media), ensuring clear communication, execution quality, and on-time delivery Proactively identify project risks related to timing, resources, or messaging consistency and push for effective solutions Conduct project reviews and post-campaign evaluations to continuously improve processes and execution standards

This role will drive end-to-end project management of strategic content and commerce initiatives, partnering with cross-functional teams to bring new consumer experiences to life. You will lead the development, coordination, and execution of high-impact projects—from 0 to 1—ensuring flawless delivery across timelines, teams, and business goals. With a strong understanding of branding, creative development, and digital content, you will help bridge creative vision and operational execution in a fast-paced, collaborative environment. - Lead complex, cross-functional initiatives from inception to execution, owning timelines, workstreams, and partner alignment. - Manage the project lifecycle for integrated marketing, content, and commerce campaigns, ensuring high-quality execution across teams. - Work with partners to translate creative ideas into executable, scalable plans - Collaborate cross-functionally to ensure alignment across all project stages and partners - Provide project status updates and leadership reporting across cross functional teams.

1. Training Development: · Analyze data skill gaps of the business analysts, product growth staff, and CRM operation staff in the Regional Marketing team based on company strategy and departmental needs. · Design and implement customized data training programs, including onboarding and professional skill enhancement. · Develop data training courses, streamline internal processes and products, and enhance team capabilities by incorporating industry characteristics and data operation scenarios. · Organize global online and offline data training events, track training effectiveness, and optimize for continuous improvement to ensure successful implementation of training outcomes. · Establish a departmental knowledge management system to facilitate experience accumulation and sharing. 2. Global Operations Data Knowledge Base Management: · Develop and implement the framework for the knowledge base on data operations. · Coordinate with internal and cross-team members to integrate and manage content projects. · Maintain and operate the knowledge base to ensure its relevance and accessibility. 3. Data Access Management: · Formulate guidelines for data access management for the Global Operations team. · Collaborate with various business units to manage data products and permissions. · Ensure compliance with data access protocols and facilitate smooth data operations. 4. Project Management: · Participate in and understand the full-cycle management of key projects within the Global Business Analyst team, such as data operations and cross-departmental collaboration projects. · Coordinate and drive efficient collaboration within the team and across teams to ensure timely and high-quality achievement of objectives. · Identify risks and issues during project execution, optimize project management processes and tools, and promote standardized management. 5. Communication and Meeting Management: · Organize and manage regular communication meetings within the global and regional BA team to ensure alignment on objectives, strategies, and project updates. · Facilitate effective communication between team members and other stakeholders to enhance collaboration and information sharing. · Prepare agendas, document meeting minutes, and follow up on action items to ensure accountability and progress tracking.

1. 负责小米产品在海外上市的市场推广项目管理类工作，目标所负责区域 2. 与主项目组配合，带领大区市场项目组团队，负责国际产品从立项到发布落地、维热复盘全周期的项目管理 3. 制定海外所负责区域上市项目计划，协调跨部门资源并按计划推进项目，及时发现和妥善处理突发性事件；根据项目计划做出正确的决策，对项目风险、难点有充分的预判能力，平衡项目的风险管理和收益 4. 定期组织跨部门项目会议和评审点会议，输出项目组汇报报告并组织项目复盘 5. 对项目管理中所发现的流程和管理上的不足提出系统性解决方案。将可执行的改善方案形成流程和标准文件，优化流程