携程Marketing SEO Specialist, Arabic(MJ027314)
任职要求
- More than 2 years of SEO-related work experience, familiar with GSC, GA. - University or above; majors in business management, language, information, or marketing are preferred. - Middle East Regio, familiar with the market and culture. - Able to communicate effectively in Chinese or English. - Able to work independently, with SEO content operation experience; - Rich experience in large-scale website projects, strong information collection, summary, analysis, and program output capabilities, good at analyzing and summarizing data, and optimizing SEO programs based on data. - Experience with projects with millions of traffic is a plus. - Have a personal blog (Word press is preferred), or have the ability to rank through a blog is a plus. - Good communication and coordination skills, cross-department project management ability.
工作职责
- Content Management: Lead the content planning and management for Middle East Market, ensuring content quality and attractiveness. - Keyword Research: Conduct market research and analysis, identify and analyze keywords, optimize website content, and improve search engine rankings. - SEO Project Planning and Execution: Develop reasonable measurement indicators based on data analysis and actual business situations. - Responsible for planning and executing SEO content operation projects, including content updates, website structure optimization, etc. Adjust marketing strategies in a timely manner, improve conversion rates, optimize channel marketing methods, and allocate resources reasonably for traffic and orders. - Competitor Analysis and Industry Trends Analysis: Analyze the strategies of other brands, formulate effective SEO directions to enhance website competitiveness. -Focus on industry trends, improve user activity, and identify new trends. - Task Execution: Execute various tasks assigned by the company and ensure efficient completion.
Content Management: Lead the content planning and management for Japan Market, ensuring content quality and attractiveness.Keyword Research: Conduct market research and analysis, identify and analyze keywords, optimize website content, and improve search engine rankings.SEO Project Planning and Execution: Develop reasonable measurement indicators based on data analysis and actual business situations. Responsible for planning and executing SEO content operation projects, including content updates, website structure optimization, etc. Adjust marketing strategies in a timely manner, improve conversion rates, optimize channel marketing methods, and allocate resources reasonably for traffic and orders.Competitor Analysis and Industry Trends Analysis: Analyze the strategies of other brands, formulate effective SEO directions to enhance website competitiveness.Focus on industry trends, improve user activity, and identify new trends.Task Execution: Execute various tasks assigned by the company and ensure efficient completion.
We are seeking a highly skilled Website Product Manager with expertise in website design and optimization, as well as technical program management. The ideal candidate will have a minimum of 8 years of experience managing and optimizing large-scale websites for international audiences. In this role, you will be responsible for designing, testing, and implementing strategies to improve the usability, functionality, and performance of Alibaba Cloud's international website, while collaborating closely with cross-functional teams to ensure timely execution of initiatives. You are passionate about our mission to build an innovative website that advances business goals and delivers exceptional user experiences. 1. Website Redesign & Optimization: ● Lead the redesign and continuous improvement of Alibaba Cloud's international website, ensuring it aligns with global brand standards and user expectations. ● Identify pain points and opportunities via competitive analysis, user research and operational data analysis, and propose optimization strategies (e.g., navigation redesign, form simplification, search experience improvements). ● Design and execute A/B tests to validate feature improvements (e.g., conversion rate increase, bounce rate reduction). 2. Project Management: ● Own the lifecycle of website functionalities, from requirement gathering to development, testing, and post-launch iteration by closely work with development team. ● Leverage strong communication skills to coordinate cross-functional teams (design, marketing, operations, legal) and ensure projects are delivered on time and to high quality standards. ● Maintain transparency through regular meetings, emails, or reports, ensuring alignment with leadership and cross-team objectives. 3. AI-Powered Website Enhancements: ● Leverage AI technologies to enhance website functionality, such as chatbots, recommendation engines, and dynamic content delivery. ● Collaborate with AI and engineering teams to integrate advanced features like predictive analytics, personalized recommendations, and automated workflows. 4. Performance Monitoring & Analytics: ● Use tools like Google Analytics or similar platforms to monitor website performance and user behavior. ● Track KPIs such as traffic, engagement, conversion rates, and customer satisfaction, providing actionable insights to stakeholders. ● Continuously iterate on the website based on data-driven findings to improve overall performance.
1. Translation, proofreading and copywriting Translate, create, and proofread content for the Trip.com website and app from simplified Chinese to English (user interface elements, flight/hotel policies, hotel/city descriptions, SEO content, promotional pages, banner ads, etc.) Communicate with the product, design, and marketing teams to ensure all English copy is accurate and appropriate for the English-speaking market. 2. Team Management Manage a small team of simplified CN->EN Language Specialists (translators): Ensure each of the CN->EN Language Specialists delivers their tasks on time and meets the minimum output levels required by the company. Ensure the work of the CN->EN Language Specialists meets the expected quality levels, by performing quality checks and providing feedback and training. Regularly review and update the CN->EN language assets (glossary, Style Guide, translation tests etc.) Perform regular checks on our EN online content and find and fix/report any quality issues. Act as contact point for the reporting of any problems in our EN online content and work with the appropriate teams to fix the issues. Provide feedback on work submitted by freelance translators and vendors.
- Lead the creation and implementation of SEO-driven marketing content, including digital ads on Linkedin and Google to enhance online visibility and attract institutional clients to TradingFront - Author thought-leadership articles and conceive white papers to position the company as a leader in the institutional finance space - Develop and execute marketing strategies aimed at increasing market share, improving customer engagement, and achieving high ROI - Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFront’s reach - Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients - Brainstorm and implement marketing campaigns aimed at driving institutional sales and revenue growth - Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI - Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities