阿里云Alibaba Cloud-Website Specialist-Hangzhou
任职要求
Experience: Minimum of 5 years of experience in website management, UX design with a focus on international audiences. Proven track record of leading website redesign projects and implementing successful UX improvements. Experience working with AI-powered website technologies and tools for personalization and automation is a plus. Strong understanding of content strategy, localization, and information architecture. Education: Bachelor's degree or Diploma in Computer Science, Information Technology, Marketing，Business Analytics, or a related field. MBA is a plus. Technical Skills: Proficiency in web analytics tools, A/B testing platforms and UX design tools. Familiarity with CMS platforms and front-end development technologies (HTML, CSS, JavaScript). Knowledge of SEO best practices and how to optimize websites for search engines. Proficient in writing PRDs, clearly defining product features, user stories, technical implementation paths, and acceptance criteria. Effective communication with the development team to ensure technical requirements in PRDs are accurately understood and executed. Soft Skills: Excellent communication and collaboration skills, with the ability to work effectively across teams and regions. Strong problem-solving abilities and attention to detail. Ability to manage multiple projects simultaneously in a fast-paced environment. Language: Chinese and English
工作职责
We are seeking a highly skilled Website Product Manager with expertise in website design and optimization, as well as technical program management. The ideal candidate will have a minimum of 8 years of experience managing and optimizing large-scale websites for international audiences. In this role, you will be responsible for designing, testing, and implementing strategies to improve the usability, functionality, and performance of Alibaba Cloud's international website, while collaborating closely with cross-functional teams to ensure timely execution of initiatives. You are passionate about our mission to build an innovative website that advances business goals and delivers exceptional user experiences. 1. Website Redesign & Optimization: ● Lead the redesign and continuous improvement of Alibaba Cloud's international website, ensuring it aligns with global brand standards and user expectations. ● Identify pain points and opportunities via competitive analysis, user research and operational data analysis, and propose optimization strategies (e.g., navigation redesign, form simplification, search experience improvements). ● Design and execute A/B tests to validate feature improvements (e.g., conversion rate increase, bounce rate reduction). 2. Project Management: ● Own the lifecycle of website functionalities, from requirement gathering to development, testing, and post-launch iteration by closely work with development team. ● Leverage strong communication skills to coordinate cross-functional teams (design, marketing, operations, legal) and ensure projects are delivered on time and to high quality standards. ● Maintain transparency through regular meetings, emails, or reports, ensuring alignment with leadership and cross-team objectives. 3. AI-Powered Website Enhancements: ● Leverage AI technologies to enhance website functionality, such as chatbots, recommendation engines, and dynamic content delivery. ● Collaborate with AI and engineering teams to integrate advanced features like predictive analytics, personalized recommendations, and automated workflows. 4. Performance Monitoring & Analytics: ● Use tools like Google Analytics or similar platforms to monitor website performance and user behavior. ● Track KPIs such as traffic, engagement, conversion rates, and customer satisfaction, providing actionable insights to stakeholders. ● Continuously iterate on the website based on data-driven findings to improve overall performance.
Assist in monitoring website traffic and preparing basic data reports. Support content planning and publishing for brand campaigns and product launches. Collect user feedback and coordinate with teams on website experience improvements. Contribute to user engagement activities and basic user segmentation tasks. Provide operational support for membership benefits and campaigns.
Develop and implement comprehensive brand strategies to drive brand awareness, loyalty, and growth. Develop and manage IMC marketing and branding campaigns that promote our brands. Oversee the development of brand assets, including website listings and promotional materials, ensuring consistency and adherence to brand guidelines. Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape. Use this information to improve our branding strategies. Collaborate with marketing, sales, and go-to-market teams to ensure brand consistency across all channels and marketing efforts. Monitor and analyse brand performance and market trends to measure the effectiveness of marketing campaigns and adjust as necessary. Develop guidelines that instruct internal teams and external agencies on how to effectively deploy the brand strategy based on market research and insights. Provide recommendations to the marketing head on how to enhance brand image and recognition based on market research and insights.
Develop and implement comprehensive brand strategies to drive brand awareness, loyalty, and growth. Develop and manage IMC marketing and branding campaigns that promote our brands. Oversee the development of brand assets, including website listings and promotional materials, ensuring consistency and adherence to brand guidelines. Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape. Use this information to improve our branding strategies. Collaborate with marketing, sales, and go-to-market teams to ensure brand consistency across all channels and marketing efforts. Monitor and analyse brand performance and market trends to measure the effectiveness of marketing campaigns and adjust as necessary. Develop guidelines that instruct internal teams and external agencies on how to effectively deploy the brand strategy based on market research and insights. Provide recommendations to the marketing head on how to enhance brand image and recognition based on market research and insights.
Develop and implement comprehensive brand strategies to drive brand awareness, loyalty, and growth. Develop and manage IMC marketing and branding campaigns that promote our brands. Oversee the development of brand assets, including website listings and promotional materials, ensuring consistency and adherence to brand guidelines. Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape. Use this information to improve our branding strategies. Collaborate with marketing, sales, and go-to-market teams to ensure brand consistency across all channels and marketing efforts. Monitor and analyse brand performance and market trends to measure the effectiveness of marketing campaigns and adjust as necessary. Develop guidelines that instruct internal teams and external agencies on how to effectively deploy the brand strategy based on market research and insights. Provide recommendations to the marketing head on how to enhance brand image and recognition based on market research and insights.