携程Marketing Manager 市场营销经理(MJ027581)
任职要求
1、At least 5 years of experience in marketing, preferably within the tourism or hotel accommodation industry
拥有至少5年市场营销领域工作经验，优先考虑旅游或酒店住宿等相关行业从业经验
2、Bachelor's degree in Marketing, Business, or a related field
获得市场营销、商业或相关领域的学士学位
3、Strong knowledge of marketing principles and best practices
对市场营销原则和案例实践有深入了解
4、Familiarity with behavioral insights and nudging, as well as good knowledge and understanding of OTA/ Travel industry
熟悉行为洞察方法和市场引导力，并对OTA/旅游行业有良好的知识和理解
5、Excellent communication and interpersonal skills, with the ability to multi-task and succeed in a fast-paced and cross-cultural environment
出色的沟通和人…工作职责
About Us Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services. We have four Customer Service Centers for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages. We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller. 1、Develop and execute comprehensive marketing strategies to promote overseas hotel accommodation, including internal training and external launch plans to increase product adoption 制定并执行全面的营销策略以推广海外酒店，包括内部培训和外部发布计划以提高产品采用率 2、Conduct competitive analysis and market research to support the commercial and product teams' efforts 进行竞争分析和市场研究，并支持商业和产品团队的工作 3、Collaborate with internal teams and external partners to ensure the successful implementation of marketing initiatives 与内部团队和外部合作伙伴合作，确保营销计划的成功实施 4、Translate technical details into benefits for partners and create compelling messages across marketing channels (case studies, landing pages, brochures, etc.) 通过各种营销渠道（如案例研究、登陆页面、宣传册等）运用技术手段帮助合作伙伴产生经济收益 5、Monitor and analyze campaign performance, utilizing data-driven insights to optimize strategies and achieve marketing objectives 监控和分析市场营销项目进展，利用数据驱动的洞察来优化策略并实现营销目标 6、Stay updated with industry trends and best practices, continuously improving marketing strategies to drive business growth 了解行业趋势和最佳实践，不断改进营销策略以推动业务增长
1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.
• Be a subject matter expert on databases, particularly on Relational Databases, able to discuss with customer on database modelling, migration, performance testing and day to day operations • Have wide ranging experience with open source and commercial databases such as MySQL, PostgreSQL, Oracle & SQL Server…etc • Be familiar with major cloud service providers in using it for deployment of workloads (AWS, Alicloud, GCP, Azure…etc) • Be a technical expert on all aspects of OceanBase (compatibility assessment, deployment, administration, development, migration…etc) • Facilitate introduction, discussion and demonstration of OceanBase’s technology, vision and value proposition either via individual or group sessions with customers • Engage and discover prospects’ pain points, business/technical challenges and identify how OceanBase can add value • Run Proof of Concept projects with customers to validate OceanBase’s capabilities Support post sale OceanBase implementation with OceanBase delivery team • Maintain deep understanding of competitive as well as complementary technologies and how to position OceanBase DB in relation to them • Provide guidance on how to resolve customer-specific technical challenges • Collaborate with Product Management, Engineering, and Marketing to continuously improve OceanBase product and position in the market
1.围绕增长目标，收集用户反馈与业务需求，主导广告投放相关产品功能（如RTA、DSP、创意工具等）的维护与迭代。 2.搭建覆盖广告投放全链路的数据分析体系，整合多源数据。通过数据分析，调整投放策略，提高投放效率，降低成本。 3.推动跨团队、部门和公司的沟通与协作，确保有序高效的达到项目目标 4.关注行业动态、技术发展趋势及竞品策略，及时掌握行业前沿信息与创新玩法。结合公司业务，探索契合公司发展的创新增长机会。
Partnership Development: Identify, negotiate, and secure partnerships with MNOs and MVNOs globally. Maintain strong relationships to ensure long-term collaboration and mutual growth. Contract Negotiation: Lead negotiations for partnership agreements, ensuring alignment with company strategy and objectives. Manage the end-to-end process from initial contact to contract signing. Market Expansion: Develop and implement strategies to expand the availability and reach of travel essentials products, driving market share growth in key regions. Product Enhancement: Collaborate with partners to develop and launch new products or services that meet the needs of travelers. Provide market insights to optimize product offerings and enhance customer satisfaction. Cross-functional Collaboration: Work closely with internal departments such as marketing, operations, and customer service to ensure seamless integration and execution of different projects. Performance Monitoring: Regularly review and analyze partner performance metrics. Provide insights and recommendations to improve outcomes and maximize ROI. Market Research: Conduct ongoing research on industry trends, competitor activities, and technological advancements in the telecom sector. Use this information to inform strategy and drive innovation. Reporting: Prepare regular reports on business partnership activities, market trends, and performance metrics for senior management.