携程Marketing Manager 市场营销经理(MJ027581)
任职要求
Requirements: 要求：
At least 5 years of experience in marketing, preferably within the tourism or hotel accommodation industry
拥有至少5年市场营销领域工作经验，优先考虑旅游或酒店住宿等相关行业从业经验
Bachelor's degree in Marketing, Business, or a related field
获得市场营销、商业或相关领域的学士学位
Strong knowledge of marketing principles and best practices
对市场营销原则和案例实践有深入了解
Familiarity with behavioral insights and nudging, as well as good knowledge and understanding of OTA/ Travel industry
熟悉行为洞察方法和市场引导力，并对OTA/旅游行业有良好的知识和理解
Excellent communication and interpersonal skills, with the ability to multi-task and succeed in a fast-paced and cross-cultural environment
出色的沟通和人际交往能力，能够在快节奏和跨文化的环境中进行多任务处理并取得成功
Can accept English as work language.
能接受英语作为工作语言工作职责
职责： Develop and execute comprehensive marketing strategies to promote overseas hotel accommodation, including internal training and external launch plans to increase product adoption 制定并执行全面的营销策略以推广海外酒店，包括内部培训和外部发布计划以提高产品采用率 Conduct competitive analysis and market research to support the commercial and product teams' efforts 进行竞争分析和市场研究，并支持商业和产品团队的工作 Collaborate with internal teams and external partners to ensure the successful implementation of marketing initiatives 与内部团队和外部合作伙伴合作，确保营销计划的成功实施 Translate technical details into benefits for partners and create compelling messages across marketing channels (case studies, landing pages, brochures, etc.) 通过各种营销渠道（如案例研究、登陆页面、宣传册等）运用技术手段帮助合作伙伴产生经济收益 Monitor and analyze campaign performance, utilizing data-driven insights to optimize strategies and achieve marketing objectives 监控和分析市场营销项目进展，利用数据驱动的洞察来优化策略并实现营销目标 Stay updated with industry trends and best practices, continuously improving marketing strategies to drive business growth 了解行业趋势和最佳实践，不断改进营销策略以推动业务增长
核心职责 市场洞察与策略制定： 深入分析目标海外市场 (如：北美、欧洲等) 的行业动态、竞争格局、用户需求、购买行为及文化差异。 基于市场洞察，制定清晰、可执行的产品定位、价值主张、上市策略 (GTM Strategy) 及年度营销计划。 识别市场增长机会，规划产品线布局与定价策略建议。 产品营销内容与传播： 主导或协作开发高质量、本地化的营销材料，包括但不限于：官网产品页、演示文稿、案例研究、白皮书、视频脚本等。 确保所有营销内容精准传达产品核心价值和技术优势，符合目标市场用户的语言习惯和文化语境。 管理产品关键信息 ，确保全球传播一致性。 数字营销与用户增长： 制定并执行线上营销活动，包括搜索引擎营销 (SEM/SEO)、社交媒体营销 (重点平台如：Facebook, Instagram, YouTube, TikTok, X/Twitter, LinkedIn等)、内容营销、电子邮件营销等。 监测、分析广告投放效果和网站流量数据，持续优化策略以提高用户获取效率和转化率。 负责海外官网、独立站或电商平台 (如Amazon) 产品页面的内容优化和用户体验提升。 渠道与伙伴协作： 与海外销售团队紧密合作，提供必要的销售工具、培训和支持，赋能销售达成目标。 支持海外渠道合作伙伴（经销商、代理商、零售商）的市场营销活动，提供营销物料和联合推广方案。 参与或组织海外行业展会、线上/线下发布会、社区活动等，提升品牌曝光和产品认知。 数据分析与优化： 设定关键绩效指标，定期追踪、分析营销活动效果、市场反馈及销售数据。 基于数据洞察，评估营销策略有效性，提出优化建议并快速迭代。 监控竞品动态和营销举措，及时调整策略以保持竞争优势。
1. Based on marketing & industry trend, competitor’s analysis, ecosystem and customer’s requirement, come out DRAM product roadmap and marketing strategy. 2. Lead product Charter to kick off project, including product definition and business plan. 3. Join in internal cross function team as marketing rep, and drive the right product spec and ES/CS delivery on time. 4. Own product datasheet & sampling strategy. 5. In charge of alpha customer’s design in to make sure product can go to market. 6. Generate product introduction and customer promotion materials. 7. Propose product EOL strategy and release EOL notice.
1. 负责公司先进战略产品的市场需求调研，了解客户产品路线图、新技术和应用场景，支撑公司内部产品战略； 2. 负责梳理并输出芯片产品的上下游供应链地图； 3. 与重点客户保持联络，拜访或商务差旅等，开发新客户，关系建立和维护； 4. 在关键客户中进行新产品的推广和Design-in支持。
1、Define DRAM product spec (DDR5/DDR6, LPDDR5X) for computing segments (PCs, servers, AI accelerators) 2、Lead product Charter to project kick off, product definition and business plan, ROI analysis 3、As the product owner to drive the product maximum value, define the right product spec and drive product on-time delivery 4、Develop GTM plan, sampling strategy and in charge of customer’s design in to production 5、Own marketing technical collateral like product introduction, datasheet, product roadmap, customer promotions 6、Own product life cycle management from product charter to EOL planning, EOL notice 7、Internal and external cross-functional team collaboration 8、Participate in NPI process for DRAM products, ensure all deliverables are met for each IPD phase