安克创新海外产品营销经理 (Overseas Product Marketing Manager)

职责： Develop and execute comprehensive marketing strategies to promote overseas hotel accommodation, including internal training and external launch plans to increase product adoption 制定并执行全面的营销策略以推广海外酒店，包括内部培训和外部发布计划以提高产品采用率 Conduct competitive analysis and market research to support the commercial and product teams' efforts 进行竞争分析和市场研究，并支持商业和产品团队的工作 Collaborate with internal teams and external partners to ensure the successful implementation of marketing initiatives 与内部团队和外部合作伙伴合作，确保营销计划的成功实施 Translate technical details into benefits for partners and create compelling messages across marketing channels (case studies, landing pages, brochures, etc.) 通过各种营销渠道（如案例研究、登陆页面、宣传册等）运用技术手段帮助合作伙伴产生经济收益 Monitor and analyze campaign performance, utilizing data-driven insights to optimize strategies and achieve marketing objectives 监控和分析市场营销项目进展，利用数据驱动的洞察来优化策略并实现营销目标 Stay updated with industry trends and best practices, continuously improving marketing strategies to drive business growth 了解行业趋势和最佳实践，不断改进营销策略以推动业务增长

1、负责海外市场的行业、竞品和用户研究，充分准确获取行业及竞品动态、深入挖掘海外用户需求，并结合业务发展战略输出清晰的产品规划及产品目标； 2、深度理解用户体验，跟进产品需求分析，设计、落地，对国际版座舱进行整体产品验收，通过指标搭建、量化产品和体验目标达成情况，对结果负责； 3、利用海外base 优势，有效利用当地母语者资源进行产品本地化（如界面范围、小语种语音效果）的产品走查验收，确保产品在不同语言环境下的准确性和用户体验； 4、与研发、设计、市场营销等部门紧密合作，确保产品从概念到上市的全流程顺利进行。 1. Conduct in-depth industry, competitor, and user research in overseas markets, accurately capturing industry trends and competitor dynamics. Identify and analyze international user needs, aligning them with the business strategy to develop clear product planning and objectives. 2. Deeply understand user experience and manage the full product requirements analysis, design, and implementation process. Oversee product acceptance for the international cockpit version and ensure achievement of quantitative product and experience goals through metric tracking. 3. Leverage overseas base advantages and effectively utilize native speakers to conduct product localization reviews (e.g., interface elements, minor language adaptation for voice functions), ensuring product accuracy and optimal user experience across different language environments. 4. Collaborate closely with R&D, design, and marketing teams to ensure a smooth end-to-end product lifecycle, from concept to launch.

1.负责制定并执行车企在海外市场的销售策略，完成销售目标； 2.组织并参与海外展会、产品推介会等市场推广活动； 3.负责区域内的进销存管理，协同中国总部确保车辆及时交付； 4.负责区域内经销商零售运营，提升经销商销售能力； 5.协同营销团队推动促销活动及客户获取； 6.分析海外市场趋势、竞争对手动态及客户需求，提供市场反馈。 Responsibilities 1.Develop and implement sales strategies for automotive OEMs in overseas markets to achieve sales targets. 2.Organize and participate in overseas exhibitions, product promotion events, and other marketing activities. 3.Manage regional inventory (purchase, sales, and stock) and collaborate with Chinese headquarters to ensure timely vehicle delivery. 4.Oversea regional dealer retail operations and enhance dealer sales capabilities. 5.Collaborate with marketing teams to drive promotional campaigns and customer acquisition. 6.Analyze overseas market trends, competitor dynamics, and customer needs, providing actionable market feedback.

1、价值传递：负责小鹏海外座舱在当地市场的运营工作，与产品营销团队协同工作，基于智能座舱的定位和卖点，能够对功能宣传和针对重点功能做好当地运营； 2、重点功能运营：针对海外特色及差异化功能进行产品运营，洞察当地用户偏好，制定符合国情及用户需求的产品运营策略并推进执行； 3、了解行业及市场竞品最新动向，定期进行市场趋势分析，为功能定位和市场策略提供数据支持； 4、收集和分析用户反馈，为产品迭代和优化提供依据； 5、支持当地媒体运营、技术传播内容制作及媒介资源拓展相关工作； 6、跟踪竞品动态，提出相应的市场应对策略。 1. Value Delivery: Lead the local market operations of XPeng’s overseas intelligent cockpit, working with product marketing teams to effectively communicate the value of cockpit features. Focus on promoting key functions tailored to the unique positioning and highlights of the intelligent cockpit. 2. Key Feature Operations: Drive product operations for distinctive and differentiated overseas features, gathering insights into local user preferences. Develop and implement operational strategies that align with local market needs and user expectations. 3. Market and Competitor Analysis: Monitor industry and competitive trends regularly, analyzing market developments to provide data-backed insights for feature positioning and market strategy. 4. User Feedback Analysis: Collect and analyze user feedback to inform product iteration and optimization. 5. Support for Local Media and Content Production: Assist in local media operations, content creation for technical communications, and expansion of media resources. 6. Competitive Response: Track competitor activity and recommend market response strategies accordingly.