携程Business Analyst (for Global Marketing) (MJ028492)
任职要求
1. BA/BS degree in Engineering, Statistics, Economics or other quantitative field 2. Previous experience in Performance Marketing preferred. Familiar with traffic acquisition metrics and be well aware of the web and app attributions 3. 3-5 years reporting and analytical experiences 4. Advanced knowledge of SQL, python or other analytical language. Past experience with Google Analytics or travel industry would be a plus 5. Strong logical thinking capability and business sense: capable of collecting key insights and delivering key messages 6. Highly dependable, self-initiated, fast learner
工作职责
1. Build up reporting of marketing performance across channels, both organic and paid, including cost, orders, ROI and other performance metrics for business needs. 2. Work closely with Product & Tech, product lines and BI team, understand data within each business funnels, identify issues and propose solutions. 3. To monitor and re-shape attribution to help with smarter marketing investment 4. To deep dive internal data as well as external partner data to generate market insights of all different markets across globe, to guide marketing activities and strategies 5. To analyze user and order features and patterns, help evaluate channel values and growth potentials for business decisions. 6. Manage the data source, build up the monitoring and analytical system of the whole business, and ensure the quality of the result
Data Analysis and Reporting:Gather, analyze, and interpret complex data sets, including market trends, supply chain resources, traffic and conversion rates, user behavior, user profiles, etc.Prepare comprehensive reports detailing findings and providing actionable insights to support market growth strategies and improve business processesSupport overseas operation teams on ad-hoc data requests and projects Performance Monitoring:Routinely monitor key performance indicators (KPIs) and other metricsCollaborate closely with HQ & Regional teams to gather necessary data and feedbackStakeholder Communication:Clearly convey findings and recommendations to regional market directors, managers, business analysts, and other stakeholders in an understandable and compelling manner Process Improvement:Identify bottlenecks and inefficiencies within the existing processes of collaboration between business analysts and cross-functional teamsDevelop standard operating procedures (SOPs) to streamline workflows between business analysts and cross-functional teamsRegularly organize and host cross-regional business analysts' communication meetingsTraining:Collaborate with the HQ BI team to conduct onboarding training for new regional business analystsDocumentation:Maintain detailed documentation of analyses, reports, and the implementations of process improvements
1. Training Development: · Analyze data skill gaps of the business analysts, product growth staff, and CRM operation staff in the Regional Marketing team based on company strategy and departmental needs. · Design and implement customized data training programs, including onboarding and professional skill enhancement. · Develop data training courses, streamline internal processes and products, and enhance team capabilities by incorporating industry characteristics and data operation scenarios. · Organize global online and offline data training events, track training effectiveness, and optimize for continuous improvement to ensure successful implementation of training outcomes. · Establish a departmental knowledge management system to facilitate experience accumulation and sharing. 2. Global Operations Data Knowledge Base Management: · Develop and implement the framework for the knowledge base on data operations. · Coordinate with internal and cross-team members to integrate and manage content projects. · Maintain and operate the knowledge base to ensure its relevance and accessibility. 3. Data Access Management: · Formulate guidelines for data access management for the Global Operations team. · Collaborate with various business units to manage data products and permissions. · Ensure compliance with data access protocols and facilitate smooth data operations. 4. Project Management: · Participate in and understand the full-cycle management of key projects within the Global Business Analyst team, such as data operations and cross-departmental collaboration projects. · Coordinate and drive efficient collaboration within the team and across teams to ensure timely and high-quality achievement of objectives. · Identify risks and issues during project execution, optimize project management processes and tools, and promote standardized management. 5. Communication and Meeting Management: · Organize and manage regular communication meetings within the global and regional BA team to ensure alignment on objectives, strategies, and project updates. · Facilitate effective communication between team members and other stakeholders to enhance collaboration and information sharing. · Prepare agendas, document meeting minutes, and follow up on action items to ensure accountability and progress tracking.
1. Team Leadership and Management: · Lead and manage the market analysis team, ensuring alignment with global business objectives. · Mentor, develop, and hire team members. · Coordinate with Regional BAs to ensure seamless communication and collaboration. 2. Regional Market Growth Strategy: · Collaborate with regional teams to design and implement sustainable growth strategies that align with global business objectives. · Analyze regional market trends and competitive landscapes to identify growth opportunities and potential challenges. · Provide strategic recommendations to enhance regional market presence and optimize resource allocation. 3. Strategic Data Analysis and Reporting: · Oversee the gathering, analysis, and interpretation of complex data sets, including market trends, supply chain resources, traffic and conversion, user behavior, user profiles, etc. · Develop comprehensive reports that provide actionable insights to support market growth strategies and enhance business processes. · Support overseas regional operation teams with ad-hoc data requests and projects, ensuring timely and accurate delivery. 4. Performance Monitoring and Improvement: · Routinely monitor and evaluate key performance indicators (KPIs) and other metrics to ensure alignment with business goals. · Identify bottlenecks and inefficiencies within existing processes and propose improvements. · Develop and implement standard operating procedures (SOPs) to streamline workflows between business analysts and cross-functional teams. 5. Stakeholder Communication and Collaboration: · Effectively communicate findings and strategic recommendations to regional market directors, managers, business analysts, and other stakeholders. · Foster strong relationships with HQ and regional teams to facilitate data sharing and feedback collection. 6. Training and Development: · Collaborate with the HQ BI team to design and conduct onboarding training for new regional business analysts. · Organize and host regular cross-regional business analysts' communication meetings to promote knowledge sharing and best practices. 7. Documentation and Process Management: · Maintain detailed documentation of analyses, reports, and process improvements. · Ensure that all documentation is up-to-date and accessible to relevant stakeholders.
• Responsible for the product key visual, creative concept and design; direct junior designers for the design adaptation into other platforms. • Responsible for the product series art direction, including but not limited with product series’ key visuals, product proofs, typography design, editorial design and other creative collateral materials. • Responsible for the product into market global keynote visual experience, including core creative idea, event program design, visual content management, keynote structures. • Participate project from the beginning, analyse the product key features, understanding target audience’s insight, organise information and generate a clear and simple brief for advertising agency, supplier or production house. • Responsible for product series and brand visual consistency among all design assets. • Independently responsible for design assets for marketing campaigns and closely working with other departments with efficient communication and cooperation. • Working with the world's top creative shops and production companies, be able to filter the most suitable supplier according to the business needs, and have ability to collaborate with them to complete the video task in order to achieve a world-class standard of work.