携程Senior Business Analyst(MJ031333)
任职要求
1. Bachelor's degree or higher in a quantitative field such as Business Analytics, Statistics, or Economics. 2. 3+ years of relevant experience in a similar role. Experience in Performance Marketing, Marketing Analytics, or the Online Travel Agency (OTA) industry is highly preferred. 3. Advanced proficiency in SQL, hands-on experience in basic data pipelines and business intelligence tools. Working knowledge in Python for data analysis and familiarity with machine learning concepts and applications are strong advantag…
工作职责
1. Analyze market and business data to identify key challenges and growth opportunities. Translate findings into comprehensive reports, providing actionable insights and strategic recommendations to guide marketing initiatives and drive sustainable business growth across global markets. 2. Conduct in-depth analysis of demand and supply by integrating external market data with internal inventory data for key products like flights and hotels. Develop dynamic solutions to generate critical insights, optimizing resource allocation and channel matching to maximize inventory value and utilization. 3. Design, implement, and iterate on bidding strategies for major performance marketing channels. Utilize data-driven analysis and dynamic optimization techniques to improve traffic and inventory utilization efficiency, and ultimately drive business growth. 4. Collaborate closely with cross-functional teams, including Marketing channels, Product lines, and BI, to gain a deep understanding of the entire business landscape. Leverage a marketing perspective to translate data insights into influential recommendations that drive business impact. 5. Own and manage the application-layer data infrastructure supporting your strategic analyses. This includes maintaining data sources, building basic data pipelines, and developing dashboards and monitoring systems. Ensure data quality, accuracy, and integrity to provide a reliable foundation for analytical outputs.
1.基于业务目标要求，制定长短期补贴投入规划，统筹业务方补贴策略保障规划落地； 2.搭建获客投放的效率评估机制，调优资源分配，牵引业务迭代策略； 3.剖析用户交易行为，洞察不同补贴工具/补贴项目对交易增长的驱动作用，调优补贴分配，牵引业务策略迭代； 4.负责各类资源项目的效率评估，关注新工具的潜力，找到高效投入的机会点； 5.参与重要补贴项目的目标制定、实验设计、过程监控、效率及效果评估，推动项目按规划落地。 Job Responsibilities: 1. Develop long and short term subsidy investment plans based on business objectives and coordinate subsidy strategies to ensure plan implementation; 2. Build an efficiency evaluation mechanism for customer acquisition, optimize resource allocation, and drive business strategy iteration; 3. Analyze user transaction behavior, gain insight into the impact of different subsidy tools/promotions on order growth, optimize subsidy allocation, and drive business strategy iteration; 4. Responsible for efficiency evaluation of various resource projects, monitor the potential of new tools, and identify opportunities for efficient investment; 5. Participate in goal setting, experimental design, process monitoring, efficiency and performance evaluation of key subsidy projects to ensure project implementation as planned.
1) Analyze and formulate expansion and operation plans for Brazil, addressing key supply-side issues of concern to management, and collaborate with relevant teams to align understanding and strategies. 2) Conduct in-depth market research to establish a comprehensive understanding of the local market, enabling the business to assess the current state of restaurant supply in new markets (e.g., quantity, structure, profit/loss) and identify business opportunities. 3) Address other supply-side challenges, conduct targeted thematic analysis, and provide data-driven strategy support for business decision-making.
Data Analysis and Reporting:Gather, analyze, and interpret complex data sets, including market trends, supply chain resources, traffic and conversion rates, user behavior, user profiles, etc.Prepare comprehensive reports detailing findings and providing actionable insights to support market growth strategies and improve business processesSupport overseas operation teams on ad-hoc data requests and projects Performance Monitoring:Routinely monitor key performance indicators (KPIs) and other metricsCollaborate closely with HQ & Regional teams to gather necessary data and feedbackStakeholder Communication:Clearly convey findings and recommendations to regional market directors, managers, business analysts, and other stakeholders in an understandable and compelling manner Process Improvement:Identify bottlenecks and inefficiencies within the existing processes of collaboration between business analysts and cross-functional teamsDevelop standard operating procedures (SOPs) to streamline workflows between business analysts and cross-functional teamsRegularly organize and host cross-regional business analysts' communication meetingsTraining:Collaborate with the HQ BI team to conduct onboarding training for new regional business analystsDocumentation:Maintain detailed documentation of analyses, reports, and the implementations of process improvements
- Design, develop and maintain scaled, automated, user-friendly reports, dashboards, etc. that will support our business needs. - Partner with operations/business teams to consult, develop and implement KPI’s, automated reporting/process solutions, and process improvements to meet business needs. - Enable effective decision making by retrieving and aggregating data from multiple sources and compiling it into a digestible and actionable format. - Prepare and deliver business requirements reviews to the senior management team regarding progress and roadblocks. - Participate in strategic and tactical planning discussions. - Excellent writing skills, to create artifacts easily digestible by business and tech partners.