携程Metasearch 投放产品经理(MJ035476)

1.Partnership Management: Manage and maintain Trip.com’s relationships with OTA partners, Resellers and Metasearches. Optimize distirbution policies and strategy to enhance the sales goal of the company. 2.Business Negotiations: Lead the team handling business negotiations with OTA partners, Resellers and Metasearches including procurement, formulation of operational rules, implementation of cooperation plans, and maintaining customer relationships. Ensure team's KPI & OKR indicators proceed smoothly. 3.Cross-Department Collaboration: Assist the company's finance, product, technology, and service teams in streamlining processes with clients and facilitating communication. Ensure a full-cycle integration in product distribution, operational service system construction, and financial processes. 4.Data Analysis: Conduct in-depth analysis of operational data from partners on a regular basis. Provide accurate data support to the company and clients to help formulate and adjust operational strategies. 5.Performance Tracking and Strategy Adjustment: Monitor and review the effectiveness of partnerships, and adjust cooperation strategies in a timely manner to respond to market changes and customer needs.

Job Summary Metasearch Account manager will manage day-to-day operations of the global metasearch. A strong analytical background will be required, highly data-driven, along with the ability to apply data driven decisions to define account strategy and apply bidding strategies across meta search to drive revenue to Trip.com. As the owner of one of our Metasearch Engine (e.g., TripAdvisor, Trivago, HotelsCombined, Google HPA, Kayak, etc.), your responsibilities are to manage the partner and to optimize the accounts. You will work closely with the Metasearch partners, Product and Data Science teams. · Manage and track Meta account’s performance, like cost, bookings, ROI, etc. and ensure effective budget utilization. · Define marketing growth strategy and initiatives using data analysis to drive Meta growth. · Manage the overall relationship with meta partners to develop a strategic framework to grow the revenue. · Collaborate with product, engineers, BI to do A/B Testing, analyze results and execute your recommendations.

负责 Trip.com 海外合作方的上线支持以及相关产品运营，包括但不限于下载链接、数据回传等项目配置，以支持 Trip.com 合作方产量增长目标达成。负责 Trip.com 海外 Metasearch 渠道的技术运营，解决渠道对接过程中出现的问题，确保系统的稳定性和可靠性。负责收集海外合作方痛点及业务需求，主动发掘日常运营流程及活动方案中的待优化项，参与产品规划、功能设计、开发、测试等流程。协助面向合作方及渠道的产品新功能推广，编写和维护接入指南及最佳实践等文档。支持合作方项目的跨部门沟通及推进，跟进项目进度并及时识别项目风险，配合产品团队解决相关问题，确保项目按时交付。

1. Account Management - Act as the primary liaison for distribution partners, addressing operational needs and ensuring high levels of service and satisfaction. - Monitor partner performance metrics, providing regular updates and reports to identify areas for improvement. - Resolve operational issues promptly to maintain strong partner relationships and service quality, to ensure smooth and efficient processes in the delivery of attractions, tours, and activities. - Develop and implement operational strategies to enhance the efficiency and profitability of distribution partners, with a focus on optimizing omini-channel performance. 2. Market insights and business analysis- - Conduct comprehensive market research and competitive analysis to identify trends and opportunities in the distribution of attractions, tours, and activities, with a focus on meta-search channels. - Analyze operational data and performance metrics to inform decisions regarding process improvements and partner engagement strategies. - Prepare and present operational reports to senior management, highlighting insights and recommendations for enhancing distribution operations. 3. Project management - Lead API Integration Projects: Collaborate with international product and engineering teams to integrate APIs, utilizing technical documentation to guide the process and resolve client-side issues. - Drive Cross-Functional Timelines: Coordinate with internal and external teams to establish, track, and maintain project timelines, ensuring on-time delivery. - Own Project Delivery & Reporting: Take full ownership of designated projects from initiation to completion, including the delivery of regular status reports and performance analyses.