携程Performance Marketing Growth Manager(MJ035997)

工作描述

任职要求
5–10年渠道增长、投放运营或创意运营相关经验，具备跨部门项目推进经验；旅游/本地生活、电商、内容平台背景优先。熟悉主流渠道（如Google，Facebook等）内容与投放逻辑，理解素材对转化与下单的影响路径。数据分析能力强，能基于数据定位问题、设计测试与落地优化；熟悉A/B测试方法与常见BI工具。优秀的项目管理与沟通协同能力，有多地区/多语言项目协同经验者优先。
Job Description
1. Cross-Functional Workflow & Mechanism DevelopmentLead cross-departmental collaboration mechanisms for medium-to-large-scale campaigns, consolidating regional BUs, middle-office teams, channel operations, and creative units. Establish a closed-loop process covering: requirement collection → creative production → asset deployment → media buying → data feedback → post-campaign review and iteration.Define milestones, deliverables, and cadence (weekly / bi-weekly / project milestones). Select priority projects to build joint execution plans that support channel KPI achievement under the principle of "zero incremental burden to channels."Data alignment: standardize metric definitions and dashboards (e.g., CPI, ROAS), conduct regular alignment sessions and project retrospectives, and …