阿里巴巴AIDC业务孵化兼外派管理部-Performance Marketing Leader 퍼포먼스 마케팅 리더-Seoul

工作描述

Qualifications
Required:
1. 8+ to under 15 years of performance marketing experience in e-commerce, platforms, retail, or top-tier agencies (team leadership experience required)
2. Advanced-level operation and strategic planning experience with major media platforms (Naver/Google/Meta/Kakao, etc.)
3. Direct experience managing and optimizing large-scale budgets of billions of won monthly
4. Proficiency in MMP, GA4, and Amplitude (capable of data integrity checks and analysis)
5. Full-funnel design and media mix optimization capabilities from new user acquisition to retargeting and purchase conversion
6. Flexible collaboration skills with other departments (development, data, design) and logical reporting capabilities to executives
7. English communication skills

Preferred:
- Advanced data analysis: SQL-based data extraction and processing capabilities, or dashboard construction experience using Tableau/Looker
- Experience leading MMM (Media Mix Modeling) or MTA (Multi-Touch Attribution) implementation projects or practical application
- Statistical experiment design and performance verification experience including Increm…