有赞SEO优化师
任职要求
1.3–5 年 SEO 或内容运营经验，具备 ToB SaaS、电商、新媒体平台相关经验者优先； 2.熟悉搜索引擎原理，擅长使用 SEO 工具进行关键词挖掘、排名监控、竞品分析及行业趋势洞察； 3.具备至少一个平台（小红书、抖音、微信搜索）关键词优化和运营实战经验，了解多平台内容结构差异（短视频、图文、长文）； 4.有使用 GPT/Claude 等大模型工具进行内…
工作职责
加入有赞增长实验室，聚焦客户品牌数的提升，通过内容驱动、数据赋能与算法支持，推动有赞在搜索引擎、社交媒体、AI智能体平台等渠道的精准营销。 围绕核心客群和潜在用户，系统性地降低获客成本、提升转化效率。结合广告投放、内容营销、社群运营、ABM等策略，推动增长体系的工程化和规模化，持续探索新技术、新方法，优化现有增长模式，助力营销和销售体系跃迁。 岗位职责： 1.分析官网 SEO 流量、关键词排名、CTR、线索转化等关键指标，识别增长机会，制定并执行搜索优化策略； 2.持续优化网站内容结构，提升页面的搜索友好性与转化效率； 3.基于搜索趋势、用户行为、竞品内容分析等，构建关键词体系与内容选题策略，制定明确的内容生产目标与方向； 4.与研发团队协同，完善内容生产工具，高效完成SEO内容撰写，并持续优化生成内容的结构质量与被AI引用的友好度（GEO/AEO）； 5.持续追踪百度、小红书、知乎、抖音等平台搜索趋势与热点问题，提炼客户关注的真实问题，输出选题建议、关键词提示与内容结构，辅助内容团队生产具搜索潜力的高质量内容； 6.建立并维护站内外搜索表现监控机制，定期追踪关键词排名、内容CTR、转化效果等数据，反哺内容策略与工具优化； 7.研究 ChatGPT、Perplexity、Google SGE 等AI搜索平台的抓取与引用逻辑，优化已有内容结构与标注方式，提高内容在AI平台的可见性与引用率。
-根据大数据产品需求，设计并实现高质量的前端界面，确保界面兼容性和性能 -优化前端代码，提高页面的加载速度和响应性能 -跟踪前端技术的发展趋势，引入新的技术和工具，提升团队的开发效率 -了解大数据相关的开源产品，具备对开源产品二次开发能力
Develop and execute traffic acquisition strategies to increase website visits and user conversion rates. Analyze traffic data to identify trends and opportunities, optimizing operational strategies accordingly. Collaborate closely with marketing, product, and technology teams to drive cross-departmental traffic growth projects. Manage and optimize online advertising campaigns, including SEM, SEO, social media, and display ads. Develop A/B testing plans and make optimization adjustments based on test results. Monitor and report on key traffic metrics, providing regular analysis reports and improvement suggestions.
1、负责Aliexpress 用户增长业务包含前端框架设计和开发，包含联盟生态/SEO/PPC渠道引流/人群运营等，有挑战，有成长！ 2、发掘和分析业务需求，编写技术文档，整体方案设计； 3、负责核心模块研发，解决团队疑难问题； 4、对现有技术有宏观思考能力，总结归纳，形成统一的框架或解决方案； 5、持续的学习跟进能力，良好的用户体验素养，将之运营到产品的用户体验保障中去。
Responsibilities - Develop and execute user growth strategies for Al consumer apps and websites, covering the full lifecycle of user acquisition, activation, retention and referral. - Own user acquisition and growth initiatives via influencer marketing, paid media, community operations, and content distribution. - Continuously monitor trends, user feedback and user behavior analytics in target markets to gather market insights. - Develop product positioning strategies based on market research, user behavior analysis and competitor benchmark. - Collaborate cross-functionally with product, engineering, design, and operations teams to rapidly ® iterate and launch growth initiatives. - Initiate and manage cross-channel growth strategies, including social media (Meta, TikTok, LinkedIn), community operations and event marketing. - Build and manage user communities (Discord, Facebook Groups, Reddit, Telegram, etc.) to increase engagement and retention. - Plan and execute global influencer campaigns (KOL/KOC), identify top-performing creators, and track ROl and conversions. - Drive organic content growth on platforms like TikTok, Instagram, and YouTube Shorts to acquire users at low cost. - Run and optimize paid advertising campaigns (Meta, TikTok, Google, etc.), including creative testing and budget allocation. - Coordinate SEO strategy and execution to improve product visibility on international search engines. - Analyze channel performance and user acquisition metrics, and build repeatable growth playbooks. - Establish user insights frameworks, leveraging data analytics to identify high-value user characteristics.