阿里巴巴AI Business-User Growth Manager-Hangzhou
任职要求
Minimum Qualifications - Bachelor degree or above; - Minimum 3 years of social media operations expertise, including global (e.g., Meta, LinkedIn, TikTok) - Proficiency in running paid advertising campaigns and coordinating SEO - Proven track record in running successful user growth campaigns for consumer apps - Proficiency in analytics tools like Google Analytics and Google Search…
工作职责
Responsibilities - Develop and execute user growth strategies for Al consumer apps and websites, covering the full lifecycle of user acquisition, activation, retention and referral. - Own user acquisition and growth initiatives via influencer marketing, paid media, community operations, and content distribution. - Continuously monitor trends, user feedback and user behavior analytics in target markets to gather market insights. - Develop product positioning strategies based on market research, user behavior analysis and competitor benchmark. - Collaborate cross-functionally with product, engineering, design, and operations teams to rapidly ® iterate and launch growth initiatives. - Initiate and manage cross-channel growth strategies, including social media (Meta, TikTok, LinkedIn), community operations and event marketing. - Build and manage user communities (Discord, Facebook Groups, Reddit, Telegram, etc.) to increase engagement and retention. - Plan and execute global influencer campaigns (KOL/KOC), identify top-performing creators, and track ROl and conversions. - Drive organic content growth on platforms like TikTok, Instagram, and YouTube Shorts to acquire users at low cost. - Run and optimize paid advertising campaigns (Meta, TikTok, Google, etc.), including creative testing and budget allocation. - Coordinate SEO strategy and execution to improve product visibility on international search engines. - Analyze channel performance and user acquisition metrics, and build repeatable growth playbooks. - Establish user insights frameworks, leveraging data analytics to identify high-value user characteristics.
Base 北京市昌平区，或者上海市普陀区 Responsibilities - Support regular strategic planning and business reviews for International Business Group (IBG) across key markets (Brazil, Mexico, Australia, Japan, etc.) - Act as Strategy BP and drive strategic projects and analyses for IBG leadership group, incl. topics in tech / AI strategy, user growth, etc. - Conduct market analysis and strategic scan for new market opportunities globally - Co-define KPIs and targets for regions based on strategy planning together with Finance Planning & Analysis team
About Airbrush Studio ● Airbrush Studio is an AI-powered photo and content creation platform designed for photographers and professionals. From portrait retouching to batch editing and creative workflows, we help photographers, designers, and content creators produce high-quality visuals faster and more efficiently. As we expand in North America, we’re looking for a Business Development Manager to drive strategic partnerships and unlock growth opportunities across various vectors. Role Overview ● We are seeking a highly motivated Business Development Manager to lead partnership and growth initiatives in North America. This role will focus on identifying, building, and scaling relationships with key partners including photography studios, small business, agencies, and corporate. You will play a critical role in shaping Airbrush Studio’s go-to-market strategy and establishing a strong presence within the business segment. This is a commission-based role with a base salary component. Key Responsibilities ● Business Development: Identify and build partnerships with photography studios, small business, photography scools, and content platforms, and develop strategic collaborations with tools and platforms used by photographers and creators. ● User Growth: Identify high-potential verticals (e.g., wedding photography, real estate, e-commerce content) and drive user acquisition through partnerships, affiliates; Launch and manage partnership programs to validate new growth channels. ● Relationship Management: Maintain long-term relationships with key partners and stakeholders, negotiate partnership terms, contracts, and revenue-sharing models, and track and optimize partnership performance. ● Market Analysis: Analyze North American market trends, competitor positioning, and user needs, translate insights into actionable GTM strategies and partnership roadmaps, provide feedback to product and marketing teams to improve product-market fit
•Own the strategy, roadmap, and delivery of B2C AI-powered software products with a strong focus on user value and business impact. •Define product goals and success metrics aligned with company’s focused local strategy and ensure execution through effective planning and cross-functional collaboration. •Work closely with R&D teams to translate high-level product vision into clear, technically feasible development plans. •Drive product prioritization based on business value, technical complexity, and user impact. •Continuously analyze user data, market trends, and competitive landscape to identify new opportunities and areas for product evolution. •Manage the end-to-end product lifecycle, including launch strategies, performance tracking, and iteration based on feedback and analytics. •Collaborate with stakeholders across engineering, business, operations, and compliance to ensure delivery excell