百度市场运营经理（J76919）
任职要求
-5年以上云计算或者IT行业工作经验，深入理解生成式AI相关技术，担任过Product Marketing、产品经理等职务优先 -理解中国企业级市场，包括并不限于企业、政务、运营商、创业公司等 -对直观表达营销内容所需的工具或方法有理解，如PPT、白皮书、视频剪辑等等 -对产品上市、新产品导入、生态建设相关项目有实操经验 -具备优秀的口头表达和写作能力，丰富的演讲和demo演示经验，可根据需求进行针对性的产品价值阐述 -具有良好的跨部门沟通能力及执行力，时间管理能力和自驱性强
工作职责
-制定和执行产品营销策略，推动具体工作落地，提升产品品牌影响力，通过营销手段支持业务增长 -与PR和Marketing负责人进行紧密沟通与合作，策划推动主题会议、产品发布会等等，确保产品定位、产品价值等信息的准确传递 -开发高质量产品营销材料，包括一指禅、案例、销售指导书、市场宣传内容，以及公司产品官网材料、演讲材料等等 -负责产品上市的策划工作，与营销团队和产品管理团队紧密合作，确保产品成功上市 -面向业务拓展和销售团队进行赋能，有效传递产品价值主张，提升产销协同效率，实现客户的共同开发 -结合BU生态拓展策略，策划生态活动，与BG市场团队高效联动，确保生态的有效吸引
1. 制定餐饮 SaaS 产品的年度市场推广策略，提升产品知名度与市场占有率。 2. 策划并组织线上线下营销活动，提升品牌在 B 端餐饮客户中的影响力。 3. 优化 SEO/SEM、社交媒体等渠道投放，降低获客成本并提高转化率。 4. 挖掘客户成功案例，推动老客户转介绍与生态合作资源拓展。 5. 协同销售与产品团队，反馈市场需求并推动产品迭代。
Job Summary We are seeking an experienced Marketing Operations Manager to lead our offline marketing initiatives, including OOH advertising, event management, and influencer partnerships. This role will work closely with regional marketing teams, procurement, and finance to ensure effective campaign execution while optimizing resources and performance. The ideal candidate has 7+ years of experience in marketing operations, preferably with background in large internet companies, O2O services, or agency environments. You should be skilled in media planning, vendor management, and cross-team collaboration, with a focus on delivering measurable results. Candidates with prior experience in global procurement at brand companies are highly preferred. Key Responsibilities 1. Marketing Operations & Vendor Management Manage end-to-end execution of offline marketing campaigns, including OOH media, events, and influencer activations Oversee relationships with external agencies, media vendors, and partners, ensuring quality delivery and cost efficiency Develop and maintain vendor evaluation frameworks to assess performance and ROI Collaborate with Procurement & Finance on budgeting, contracts, and payment processes 2. Regional Collaboration & Campaign Support Partner with regional marketing teams to understand local needs and provide operational support Establish efficient workflows for briefing, approval, and execution of marketing campaigns Share best practices and help adapt global strategies to local market requirements 3. Performance Tracking & Insights Define and monitor KPIs to evaluate campaign effectiveness and vendor performance Provide regular reports on campaign results and market trends to stakeholders Collect and share successful case studies and innovative marketing approaches 4. Process Improvement Identify opportunities to streamline operations and improve marketing efficiency Maintain updated guidelines and playbooks for offline marketing execution Stay informed about new trends in OOH media, events, and influencer marketing 1. 营销运营与供应商管理 全流程管理线下营销活动（户外广告/线下活动/KOL合作），确保项目高质量落地 主导与Agency、媒体供应商及合作伙伴的长期关系维护，平衡成本与效果 建立供应商评估体系，持续优化合作ROI 协同采购与财务部门完成预算制定、合同审批及付款流程 2. 区域协作与活动支持 深度理解各区域市场需求，为地方团队提供标准化运营支持 建立从需求提报、方案审批到落地执行的高效协作流程 推动全球营销策略的本土化适配，沉淀最佳实践案例 3. 效果追踪与洞察挖掘 制定并监控核心KPI，持续评估活动效果与供应商表现 定期向管理层提交营销效果报告及行业趋势分析 建立成功案例库，推动创新营销模式落地 4. 流程优化与创新 持续优化运营流程，提升营销人效比 更新线下营销执行手册与标准化模板 追踪户外广告、活动营销及KOL合作领域的趋势
As a Global Strategic Partnerships Manager at Keeta, you will play a critical role in shaping and driving our most impactful brand collaborations on a global scale. You will lead the development of strategic initiatives with key international partners, aligning cross-functional efforts to deliver both business growth and brand elevation. Key Responsibilities 1. Develop and Execute Strategic Brand Partnerships • Lead the creation and execution of partnership strategies that align with Keeta’s global and regional business goals. • Design high-impact collaboration models to drive brand value, business growth, and long-term partner success. 2. Manage Key Partner Relationships • Serve as the primary liaison for key strategic partners including cross boundary brands or global scale IP, managing communication across all stakeholder levels. • Foster strong, trust-based relationships and ensure alignment on strategic direction, priorities, and joint initiatives. 3. Identify and Expand Strategic Opportunities • Continuously scan the market to identify high-value brand partners across industries and geographies. • Develop tailored, innovative proposals that leverage Keeta’s core strengths to open new growth channels and create mutual value. 4. Drive Cross-functional Execution • Coordinate with internal teams to translate partner needs into actionable plans. • Ensure timely and quality delivery of joint initiatives. 5. Measure & Optimize Performance • Define, monitor, and report on KPIs such as user acquisition, brand exposure, engagement, and ROI. • Lead ongoing performance reviews and optimization efforts to maximize partnership impact and efficiency.
-负责AI加速器线下项目的发起、执行和复盘，确保重点项目顺利落地 -协同横向部门，整合资源持续提升业绩质量和效率，从多角度优化和改进业务模式，包括但不限于沉寂客户激活、新市场开拓、活动运营、线索运营、激励政策、服务模式等 -负责支持销售团队业务目标达成进度监控，及时对异常预警，通过分析过程和结果数据，找出本质问题，提出解决方案，协同相关部门落实，确保业绩目标达成 -通过挖掘和分析数据，输出渠道工作报表，为优化渠道及营销策略提供支持