美团Keeta -市场运营经理 Marketing Operations Manager
任职要求
Qualifications & Skills
7+ years experience in marketing operations, media planning, or agency management
Background in internet companies, O2O services, or marketing agencies preferred
Experience in global procurement at brand companies is a strong plus
Proven experience managing offline campaigns (OOH, events, influencers)
Strong project management and stakeholder coordination skills
Analytical mindset with ability to interpret marketing data
Excellent communication skills in English (additional languages beneficial)
7年以上营销运营、媒体策划或广告Agency管理经验
有互联网公司、O2O平台或4A广告公司背景者优先
具备品牌方全球采购经验者重点考虑
丰富的线下 campaign（OOH/活动/KOL）实战管理经验
出色的项目管理与跨部门协调能力
熟练营销数据分析能力，具备商业洞察力
英语工作能力（掌握其他语言更佳）工作职责
Job Summary We are seeking an experienced Marketing Operations Manager to lead our offline marketing initiatives, including OOH advertising, event management, and influencer partnerships. This role will work closely with regional marketing teams, procurement, and finance to ensure effective campaign execution while optimizing resources and performance. The ideal candidate has 7+ years of experience in marketing operations, preferably with background in large internet companies, O2O services, or agency environments. You should be skilled in media planning, vendor management, and cross-team collaboration, with a focus on delivering measurable results. Candidates with prior experience in global procurement at brand companies are highly preferred. Key Responsibilities 1. Marketing Operations & Vendor Management Manage end-to-end execution of offline marketing campaigns, including OOH media, events, and influencer activations Oversee relationships with external agencies, media vendors, and partners, ensuring quality delivery and cost efficiency Develop and maintain vendor evaluation frameworks to assess performance and ROI Collaborate with Procurement & Finance on budgeting, contracts, and payment processes 2. Regional Collaboration & Campaign Support Partner with regional marketing teams to understand local needs and provide operational support Establish efficient workflows for briefing, approval, and execution of marketing campaigns Share best practices and help adapt global strategies to local market requirements 3. Performance Tracking & Insights Define and monitor KPIs to evaluate campaign effectiveness and vendor performance Provide regular reports on campaign results and market trends to stakeholders Collect and share successful case studies and innovative marketing approaches 4. Process Improvement Identify opportunities to streamline operations and improve marketing efficiency Maintain updated guidelines and playbooks for offline marketing execution Stay informed about new trends in OOH media, events, and influencer marketing 1. 营销运营与供应商管理 全流程管理线下营销活动（户外广告/线下活动/KOL合作），确保项目高质量落地 主导与Agency、媒体供应商及合作伙伴的长期关系维护，平衡成本与效果 建立供应商评估体系，持续优化合作ROI 协同采购与财务部门完成预算制定、合同审批及付款流程 2. 区域协作与活动支持 深度理解各区域市场需求，为地方团队提供标准化运营支持 建立从需求提报、方案审批到落地执行的高效协作流程 推动全球营销策略的本土化适配，沉淀最佳实践案例 3. 效果追踪与洞察挖掘 制定并监控核心KPI，持续评估活动效果与供应商表现 定期向管理层提交营销效果报告及行业趋势分析 建立成功案例库，推动创新营销模式落地 4. 流程优化与创新 持续优化运营流程，提升营销人效比 更新线下营销执行手册与标准化模板 追踪户外广告、活动营销及KOL合作领域的趋势
As the Key Account Management Lead, you will be responsible for leading and guiding one key account management team in building and maintaining strong, long-lasting relationships with our brand partners. You will oversee the development of key account plans, negotiate commertial terms, and and enhance their performance on our platform through exceptional merchants services. This role will report to the Head of Key Account. Job description: 1. Business Development and Negotiation: Lead team to build and strengthen relationships with key brand partners through key engagement and negotiation of mutually beneficial agreements; Utilize exceptional communication skills to interact effectively with senior executives, understanding their needs and aligning our services to their strategic goals. 2. Key Account Planning and Execution: Develop and implement a comprehensive key account management strategy that aligns with both company's business goals and brand partners' objectives; Allocate resources effectively to support strategic initiatives and maximize ROI for both the company and our partners; Regularly assess partner performance to optimize their success on our platform through data analysis. 3. Leadership and Team Management: Lead the key account management team by setting clear objectives, providing guidance, and offering professional development opportunities; Define and track key performance indicators (KPIs) for the key account managers to measure success and drive team performances; Foster a culture of excellence and accountability within the team, ensuring all members are equipped to meet and exceed their goals. 4. Cross-functional Collaboration: Collaborate closely with operations, product managers, marketing, customer service, and finance teams to deliver a cohesive and superior service to brand partners. 作为大客户管理部门负责人，领导和指导大客户管理团队，建立和维护与我们重点餐饮品牌合作伙伴的关系，并通过优质的商家服务为双方带来持续增长。该职位直接汇报给 KA 团队负责人。 职位描述： 1、商务合作和谈判：领导团队与重点餐饮品牌建立共赢的战略合作关系；能够有效地与餐饮品牌的高级管理层互动，了解他们的需求，并使我们的服务与他们的战略目标一致。 2、大客户运营策略规划与执行：制定与公司业务目标和品牌合作伙伴目标一致的大客户发展策略；能够有效分配资源以支持策略达成，并为公司及合作伙伴创造最大化的收益；通过数据分析定期评估业绩表现，不断优化品牌运营策略并驱动他们在平台上获得增长和收入。 3、大客户团队管理：为大客户经理设定明确的目标和发展机会；定义并跟踪大客户经理的关键绩效指标，有效衡量团队的绩效表现并推动达成更好的结果；培养追求卓越的团队，提供有效指导，确保所有成员都有能力达成目标并超出预期。 4、跨部门协作：与运营、产品、营销、客服和财务团队紧密合作，共同为品牌合作伙伴提供优质的服务。
As the Strategic Account Management Lead, you will be responsible for leading and guiding the key account management team in building and maintaining strong, long-lasting relationships with our brand partners. You will oversee the development of strategic account plans, negotiate commertial terms, and and enhance their performance on our platform through exceptional merchants services. Job description: 1. Business Development and Negotiation: Lead team to build and strengthen relationships with key brand partners through strategic engagement and negotiation of mutually beneficial agreements; Utilize exceptional communication skills to interact effectively with senior executives, understanding their needs and aligning our services to their strategic goals. 2. Strategic Account Planning and Execution: Develop and implement a comprehensive key account management strategy that aligns with both company's business goals and brand partners' objectives; Allocate resources effectively to support strategic initiatives and maximize ROI for both the company and our partners; Regularly assess partner performance to optimize their success on our platform through data analysis. 3. Leadership and Team Management: Lead the key account management team by setting clear objectives, providing guidance, and offering professional development opportunities; Define and track key performance indicators (KPIs) for the key account managers to measure success and drive team performances; Foster a culture of excellence and accountability within the team, ensuring all members are equipped to meet and exceed their goals. 4. Cross-functional Collaboration: Collaborate closely with operations, product managers, marketing, customer service, and finance teams to deliver a cohesive and superior service to brand partners. 作为大客户管理部门负责人，领导和指导大客户管理团队，建立和维护与我们重点餐饮品牌合作伙伴的关系，并通过优质的商家服务为双方带来持续增长。 职位描述： 1、商务合作和谈判：领导团队与重点餐饮品牌建立共赢的战略合作关系；能够有效地与餐饮品牌的高级管理层互动，了解他们的需求，并使我们的服务与他们的战略目标一致。 2、大客户运营策略规划与执行：制定与公司业务目标和品牌合作伙伴目标一致的大客户发展策略；能够有效分配资源以支持策略达成，并为公司及合作伙伴创造最大化的收益；通过数据分析定期评估业绩表现，不断优化品牌运营策略并驱动他们在平台上获得增长和收入。 3、大客户团队管理：为大客户经理设定明确的目标和发展机会；定义并跟踪大客户经理的关键绩效指标，有效衡量团队的绩效表现并推动达成更好的结果；培养追求卓越的团队，提供有效指导，确保所有成员都有能力达成目标并超出预期。 4、跨部门协作：与运营、产品、营销、客服和财务团队紧密合作，共同为品牌合作伙伴提供优质的服务。
1. 跨境招聘支持 - 支持Keeta海外业务线招聘全流程运营，协调跨时区面试安排与候选人跟进。 - 维护系统数据，确保多语言岗位信息准确性与招聘流程合规性。 - 搭建跨境招聘知识库，整理各国劳动法规、签证政策及文化适配指南。 2. 国际化候选人体验管理 - 设计多语言候选人接待流程，优化跨文化沟通话术与评估材料。 - 监控海外招聘渠道效能（如LinkedIn），输出渠道优化建议。 - 处理跨境招聘突发问题（时差协调、签证咨询等），保障招聘流程顺畅。 3. 全球化运营协同 - 对接海外HRBP与业务团队，本地化执行Keeta全球招聘标准流程。 - 协同雇主品牌团队适配国际化传播内容，维护海外人才社区运营。 - 定期输出多维度招聘效能报告（国家/地区人才供给分析、文化适配度追踪）
我们正在寻找一位积极主动、注重细节的送遞員运营经理（管控），通过线上线下策略统筹管理骑手行为规范、表现及合规性。 该岗位将确保送遞員遵守平台规则、保持优质服务、有效处理商户/客户投诉，并持续实现高效准时配送，在运营体系中扮演关键角色。 核心职责 送遞員關鍵管控 制定关键指标监控骑手准时率、完单率及其他違規等表现 定期分析数据趋势，识别改进空间 制定绩效提升方案并反馈，协同开发骑手培训材料 違規申诉 确保骑手熟知平台规则、SOP及安全规范 调查违规行为并依规处理，建立完整处置档案 开发合规培训体系，处理申诉事件并优化判责逻辑 客诉处理 作为商户/客户投诉接口 开展多维度客诉调查 推动问题解决并建立投诉处理台账 沟通协同 编制运营数据报告并向上汇报 跨部门协同产品、客服、运营团队