美图Regional Growth Lead (EN Markets)

工作描述

任职要求
Reporting to: Business Owner
Location: Sydney (Hybrid: 2 days/week in office)

The Vision
As our first key hire and growth engine for the English-speaking markets (US, AU, UK), you will be the architect of our 0-to-1 expansion. You’re not just executing a plan; you’re shaping the brand’s soul for the market. Leading a lean, agile team, you’ll turn this AI design tool into a must-have for SMBs and creators through sharp localization and a smart mix of growth channels.

Core Responsibilities
1. Brand Incubation & Localization (From 0 to 1)
● The Blueprint: Dive deep into user research during the validation phase. Define our Ideal Customer Profile (ICP) and carve out a USP that actually cuts through the noise in Western markets.
● Storytelling: Own the brand voice, aesthetic, and narrative for English-speaking users. Make sure DesignKit doesn’t just work well—it needs to "speak the language" of the industry.

2. Full-Stack Growth & Media Buy
● Social Engine: Build and manage our presence on TikTok, Instagram, and YouTube. Drive organic growth through content that people actually want to share.
● Performance: Smartly allocate the annual budget, owning the ROI and new user acquisition targets.
● The Mix: Experiment with KOL/KOC partnershi…