美图Regional Growth Lead (EN Markets)
任职要求
Reporting to: Business Owner Location: Sydney (Hybrid: 2 days/week in office) The Vision As our first key hire and growth engine for the English-speaking markets (US, AU, UK), you will be the architect of our 0-to-1 expansion. You’re not just executing a plan; you’re shaping the brand’s soul for the market. Leading a lean, agile team, you’ll turn this AI design tool into a must-have for SMBs and creators through sharp localization and a smart mix of growth channels. Core Responsibilities 1. Brand Incubation & Localization (From 0 to 1) ● The Blueprint: Dive deep into user research during the validation phase. Define our Ideal Customer Profile (ICP) and carve out a USP that actually cuts through the noise in Western markets. ● Storytelling: Own the brand voice, aesthetic, and narrative for English-speaking users. Make sure DesignKit doesn’t just work well—it needs to "speak the language" of the industry. 2. Full-Stack Growth & Media Buy ● Social Engine: Build and manage our presence on TikTok, Instagram, and YouTube. Drive organic growth through content that people actually want to share. ● Performance: Smartly allocate the annual budget, owning the ROI and new user acquisition targets. ● The Mix: Experiment with KOL/KOC partnerships, affiliate marketing, and community-led growth. 3. Team Building & Global Synergy ● Hiring: Build a "small but mighty" local team that is fast, professional, and obsessed with results. ● The Bridge: Connect local insights with HQ resources. Ensure our regional strategy aligns with global goals while maintaining the flexibility to move fast locally. About You ● The Track Record: 5+ years in Tech, SaaS, or Creative Tools. If you’ve helped an SMB explode from zero to hero, you’re exactly who we’re looking for. ● The GTM Strategist: You know how to launch. You can balance long-term brand building with the immediate nee…
工作职责
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· Develop and execute a customer-led strategy for growth of media Agency relationships at local and regional level – including close collaboration with local Advertising leadership · Build and manage a detailed engagement strategy for Agency relationships, including business reviews · Develop commercial structures with media agencies to facilitate incremental opportunities across programmatic solutions · Lead education and enablement of key agency functions including delivery of agency-wide events · Identify opportunities for agency collaboration around large-scale creative solutions – including pro-active engagement with creative agencies · Liaise with global teams to identify transformative opportunities for agency partnerships offered by Amazon Advertising products
1. 商业化增长战略与规划 制定并落地商业化增长战略，覆盖不同平台广告类型的变现模式，确保收入规模和ROI持续增长。 设计长期商业化路径，优化定价、用户分层、营销激励等，推动业务可持续增长。 关注行业动态和竞品策略，探索新的商业化模式和增长机会。结合市场环境，优化定价、激励机制，提升广告产品offer竞争力。 2. 运营体系搭建与优化 优化商业化运营体系，包括广告主教育、投放策略、漏斗优化策略等. 建立标准化流程和运营机制，实现商业化产品的自动化、智能化运营。 规划并执行推广活动，推动广告主/商家入驻并提升付费意愿。 设计营销工具、活动方案，如折扣、返利、激励等，提升广告投放量和商家参与度。 3. 数据驱动增长与商业决策 优化数据指标体系，深度分析用户/商家行为，驱动商业化策略迭代。 设计数据工具和分析框架，提升收入预测、市场细分、精准营销等能力。 通过A/B测试和实验设计，提升广告主和商家的投放效率和LTV。 结合财务模型（如ARPU、LTV ,ROI等），制定商业优化方案，实现收入最大化。 4. 高效跨部门协作与团队管理 协同产品、技术、市场、销售团队，共同推进商业化目标落地。 推动商业化产品的技术开发与创新 -------------------------------------------------------- 1. Monetization Growth Strategy & Planning - Develop and implement a monetization growth strategy, covering monetization models across various advertising platforms to ensure sustainable revenue growth and ROI improvement. - Design a long-term monetization roadmap, optimizing pricing, user segmentation, and incentive mechanisms to drive sustainable business expansion. - Stay updated on industry trends and competitor strategies, exploring new monetization models and growth opportunities. Adapt pricing and incentive structures based on market conditions to enhance the competitiveness of advertising offerings. 2. Operational System Development & Optimization - Optimize the monetization operations framework, including advertiser education, ad placement strategies, and funnel optimization. - Establish standardized processes and operational mechanisms to achieve automation and intelligent monetization operations. - Plan and execute promotional campaigns to attract advertisers and merchants while increasing their willingness to pay. - Design marketing tools and promotional programs, such as discounts, cashback, and incentive schemes, to boost ad spend and merchant engagement. 3. Data-Driven Growth & Business Decision-Making - Refine key data metrics and analytical frameworks to gain deep insights into advertiser and merchant behaviors, driving continuous strategy iteration. - Develop data tools and analytical models to enhance revenue forecasting, market segmentation, and precision marketing. - Leverage A/B testing and experimental design to improve advertiser efficiency and lifetime value (LTV). - Utilize financial models (e.g., ARPU, LTV, ROI) to develop business optimization plans that maximize revenue potential. 4. Cross-Functional Collaboration and stakeholder management -Work closely with product, technology and commercial teams to ensure the successful execution of monetization strategies. -Drive technological development and innovation in monetization products to enhance revenue efficiency.
Description: Trip.com Marketing team is seeking a passionate, data-driven User Growth Strategy Manager who will be responsible for defining and executing a comprehensive user growth strategy specifically for the Hotels business. This role will focus on driving significant uplift across all stages of the user lifecycle (Acquisition, Activation, Retention, and Referral) to achieve fast, sustainable growth and meet Trip.com’s global and regional Hotels growth targets. Develop User Growth Strategies·Align growth initiatives with Trip.com’s global hotel business objectives to increase engagement, conversion, and repeat bookings. ·Develop tailored strategies for different user segments. ·Drive marketing initiatives across different platforms and channels. ·Plan and execute major campaign or project to boost traffic and bookings.Data Analysis & Growth Optimization·Use analytics tools to monitor user behavior, conversion rates, and ROI for data-driven decision-making. ·Conduct A/B testing and price elasticity analysis to optimize pricing and marketing performance.Cross-Functional Collaboration·Collaborate closely with product, tech, advertising, and supply teams to implement growth tools and innovative solutions. ·Support global and regional growth initiatives, ensuring effective execution across markets.
Job Summary: We seek a strategic and results-driven Email Marketing Role for our overseas email marketing efforts. You will own the end-to-end strategy for growing our subscriber base, boosting engagement, and driving conversions through targeted campaigns. This role demands a blend of creativity, analytical rigor, and expertise in international markets to fuel Insta360’s global growth. Key Responsibilities: 1. Strategy & Execution: - Develop and execute data-driven email marketing strategies to grow the subscriber base and increase conversion rates. - Segment audiences, personalize content, and run A/B tests to optimize performance. 2. List Growth & Lead Generation: - Design lead-generation campaigns (e.g., gated content, referral programs) to expand the email database. - Optimize sign-up forms, landing pages, and onboarding workflows. 3. Conversion Optimization: - Craft compelling email content (promotional, lifecycle, transactional) with clear CTAs. - Analyze metrics (open rates, CTR, conversion rates) to refine campaigns and improve ROI. 4. Campaign Management: - Plan and execute campaigns supporting product launches, seasonal promotions, and user retention. - Collaborate with design and content teams to produce visually engaging, on-brand emails. - Manage the email calendar and ensure timely delivery across time zones. 5. Analytics & Reporting: - Track KPIs, generate performance reports, and present actionable insights to stakeholders. - Monitor industry trends and competitor strategies to identify opportunities. 6. Cross-Functional Collaboration: - Partner with product, sales, and regional teams to align campaigns with business goals. - Share best practices with global marketing teams to enhance cross-regional efforts.