美图Senior Influencer Marketing Manager

工作描述

任职要求
Role Overview
As the Influencer Marketing Manager(US & Brazil) for AirBrush, you will act as the vital bridge connecting our brand with creators and users across our two highest-priority strategic markets.

AirBrush is a smart photo and video editing app designed to make it easy to create stunning images with intuitive tools that anyone can use. From professional photographers and content creators to everyday users, AirBrush helps make every photo and video look its best.
In this role, you will blend an innate aesthetic sense with data-driven decision-making, leveraging growth initiatives like native UGC pools and side-account networks to showcase AirBrush’s signature features (such as AI filters, skin smoothing, object removal, and background adjustments). Your mission is to drive scalable user acquisition and engagement through highly relatable, visually compelling content.

Key Responsibilities
End-to-End Influencer Campaign Management: Formulate and execute tailored influencer marketing strategies for the US and Brazil across TikTok, Instagram, and YouTube. Own the complete lifecycle including sourcing, vetting, negotiation, contract signing, creative alignment, and long-term relationship cultivation.
Visual & Content Strategy Formulation: Deeply analyze AirBrush's core product features—including AI filters, skin smoothing, object removal, and intuitive background adjustments. Translate these capabilities into creative, localized briefs that guide influencers to pro…