美图Influencer & Community Manager – Brazil (VMake Labs)
任职要求
Why We Need You: VMake Labs (https://vmake.ai/) is Meitu’s AI-powered video creation playground — where the next generation of Brazilian creators will cut, remix, and light up their content. We’re searching for our boots-on-the-ground connector in Brazil. Someone who knows the creator scene inside out, can turn a casual DM into a lasting partnership, and isn’t afraid to spin up a real-life workshop or a viral challenge. You’ll be the heartbeat of our Brazilian community: building a diverse network of influencers, shaping how our products land locally, and making sure VMake Labs feels native — not foreign — to every creator who picks it up. What You’ll Do: · Build and manage a rich, multi-tier creator network across TikTok, Instagram, YouTube, and Kwai — from micro KOCs to macro influencers — by scouting, negotiating, onboarding, and nurturing long-term relationships; · Design and run local creator activations (workshops, UGC challenges, brand collabs), and lock in partnerships with MCNs, brands, and even institutions like SEBRAE or SENAC to tap into Brazil’s MEI/ME communities; · Turn Brazil’s cultural pulse — K-pop fandoms, meme waves, local holidays — into creator briefs and content themes, working hand-in-hand with our product and ops teams to translate in-app strategies into real creator campaigns; · Track and analyze every campaign’s impact, then iterate fast — sharing what’s working, what’s flopping, and where we should double down; · Keep your finger on the competition’s pulse: surface shifts in creator ecosystems, platform policies, and use…
工作职责
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About the Intern Position We are currently seeking enthusiastic and motivated individuals for our Overseas Business Development Internship Program. As an intern, you will play a pivotal role in expanding our market presence and fostering relationships with global partners. This is an excellent opportunity to gain hands-on experience in international business while working with a dynamic team. Responsibilities: Conduct market research to provide new trendy insights for campaign opportunities and understand the competitive landscape in targeted international markets. Negotiate and secure collaborations with influencers, including affiliate programs and permission to use their image for marketing purposes. Collaborate with the BD team to find the matching KOLs/influencers for specified campaigns or promotions. Help manage and track collaboration timelines, deliverables, and milestones related to business expansion activities. Assist with the quarterly data analyzation to evaluate the performance of design materials, influencer collaborations.
Job Summary We are seeking an Influencer Manager to lead our influencer marketing strategy, driving brand awareness and engagement through strategic collaborations with content creators. You will manage end-to-end campaigns, from talent sourcing to performance analysis, ensuring alignment with our brand’s goals and values. Key Responsibilities 1. Talent Sourcing & Relationship Management - Identify, recruit, and maintain relationships with influencers/creators across platforms (Instagram, TikTok, YouTube, etc.). - Manage influence agencies relationship, such as Spark, BR Media, etc. - Negotiate contracts, rates, and deliverables, ensuring cost-effectiveness and brand safety. - Maintain a database of influencers segmented by niche, audience demographics, and performance metrics. 2. Campaign Execution - Develop creative briefs outlining campaign objectives, messaging, and content guidelines. - Oversee content creation (sponsored posts, stories, videos) and ensure timely delivery. - Collaborate with internal teams (e.g., design, legal) to align campaigns with broader marketing strategies. 3. Performance Tracking & Analytics - Monitor KPIs (engagement, reach, conversions, ROI) using tools like Brandwatch, HypeAuditor, etc. - Generate post-campaign reports with actionable insights for optimization. 4. Community & Crisis Management - Engage with influencer communities to foster long-term partnerships. - Address potential PR risks (e.g., influencer controversies) proactively.