微软Account Executive—Digital Native
任职要求
Required/minimum qualifications Master's Degree in Business Administration AND 2+ years experience working in an industry (e.g., financial services, retail, manufacturing, healthcare, energy, government, education) and/or driving digital transformation OR Bachelor's Degree in Business, Technology, or related field AND 3+ years experience working in a relevant industry (e.g., financial services, retail, manufacturing, healthcare, energy, government, education) and/or driving digital transformation OR equivalent experience.Additional or preferred qualificationsMaster's Degree in Business Administration AND …
工作职责
Account ManagementExpands network of key internal (e.g., Industry Solutions [IS]) and external partners for accounts to ensure execution of core tasks and account transactions. Grows sales and partner impact and engages mainstream partners to develop and promote mutually-beneficial customer business and technology transformation strategies. Where applicable, shares opportunities outbound with partners, and reviews/accepts opportunities shared inbound. Proactively engages and works with partners’ sellers directly to drive non-qualified opportunity momentum and deal closure inclusive of partners.Anticipates moves within assigned accounts, as well as potential problems and ways to mitigate risks. Determines prioritization of action for multiple assigned accounts based on customer needs, sales-generating importance, growth opportunities, and account risks, all while maintaining a high level of commitment and accountability for assigned accounts. Consults and coordinates with the account management team to make necessary adjustments, determine what actions to tackle first, and re-adjust priorities to respond to pressing and changing demands.Thinks strategically about customer planning for assigned accounts, setting standards and priorities, outlining where to and how to invest resources of the account management team and other stakeholders, engaging internal and external decision makers on long-term business planning, and anticipating needs of assigned accounts to turn enterprise accounts into strategic accounts. Influences to scale strategic plans (inclusive of partners) and involves senior leadership team. Ensures teams are documenting in the Account Plan.Develops and oversees the execution of account plans utilizing common sales and delivery methodology for the Microsoft sales organization for multiple accounts to ensure Microsoft revenue targets and customer business needs are met. Drives accountability to deliver on account plans among the extended virtual teams and internal industry experts. Leads extended team and embraces partners to scale business by understanding partner goals and creating an interest in mutual business growth. Ensures achievement of revenue and consumption targets and drives integrated joint account governance through customer plan on regular frequency. Identifies initial stakeholders, customer needs, and customer priorities. Proposes initial Solutions/Sales Plays.Customer EngagementBuilds and maintains relationships with executives and business and technical decision makers at high levels of the customer's organization through consultative engagement to establish Rhythm of Business (RoB) with customer sponsors to highlight the value of the Microsoft solutions and subsequent Return on Investment (ROI). Seeks to deepen relationship with customers during interactions by being customer-focused and consistently honoring commitments and connecting the customer to Microsoft executives, and partners with them to foster trust and brand growth and loyalty through multiple levels (e.g., managers, executives) of the customer's organization in the assigned accounts. Assists partners in joint-selling by establishing joint desire to create new go-to markets by starting to build relationships in new markets (e.g., Vice President). Leverages digital selling methods (e.g., digital) to grow your network and create a pipeline, consume account-based marketing outputs, and reflect in the engagement strategy in our customer plan.Proactively develops a comprehensive understanding of the customer's business and technology needs and priorities for each assigned account. Identifies opportunities to drive optimizations and new business and technology solutions based on customer's strategies. Presents solutions and ideas based on customer insights. Advocates on behalf of the customer internally, ensuring requests and needs of assigned accounts are being addressed. If industry aligned, also develops a comprehensive understanding of the customer's industry.Understands customer drivers of business transformation and leads new opportunities and orchestrates internal teams to accelerate the customer's digital transformation. Engages with customers to lead strategic technology direction/transformation within assigned accounts customer. Proactively mitigate competitive risk. Mitigate competitive risk. Ensures line-of-business wins are captured (e.g., testimonials) for referencing through insightful listening.Industry KnowledgeProactively builds and maintains a strong knowledge of Microsoft's product landscape, solutions, and strategy in the industry of assigned accounts, as well as of the business priorities and potential threats the customers face. Coordinates with internal industry experts (e.g., industry teams, industry specific partners) to gather industry data of assigned accounts and improve planning. Demonstrates a strong understanding of the customers' business strategy and the direction of the industry.Sales ExcellenceLeads and orchestrates extended virtual teams and key stakeholders with deep industry expertise (e.g., customers' sponsors) to expand relationship with decision makers and stakeholders of assigned accounts by leveraging best-in-class sales and communication techniques and tools to meet customer needs and accelerate sales. Document and creates stakeholder map in the account plan of the key decision makers, influencers, sentiment, etc.Seeks customer feedback (both formal and informal) of assigned accounts to identify and understand the drivers of satisfaction and/or dissatisfaction. Leverages internal resources to support customer needs. Orchestrates others (e.g., Customer Success Account Management [CSAM]) to anticipate issues/risks on customer satisfaction, determine the root cause of problems, remove blockers, and establish recovery action plans as need to improve customers' overall experience. Proactively establishes agreement on success measures and manages execution on success measures to prevent need for recovery plans.Develops value-proposition presentations (e.g., with the use of business cases) and specialized business plans for customers that drive business outcomes to generate business and upsells. Presents business plans to customers to generate new non-qualified opportunities.Implements strategies to engage relevant stakeholders of assigned accounts and create and/or identify upselling/cross-selling non-qualified opportunities and drive consumption of Microsoft solutions while utilizing common sales and delivery methodology for the Microsoft sales organization.Educates decision makers of assigned accounts on Microsoft's value proposition aligned to customer's business objectives. Establishes the competitive advantage. Develops plans to offer solutions that satisfy customers' key performance indicators (KPIs) and align the right partner solution for customer industry needs.
1. Meet sales quota; measured in number of customers acquired and revenue signed. 2. Manage a territory. Develop and execute territory plans to acquire beach head, win lighthouse projects and achieve (and exceed) individual quota. 3. Build pipeline, maintain good CRM cadence and pipeline health through excellent time management and sales discipline. 4. Collaborate closely with Solution Architect, Product Development and Management team to feedback on customers’ requirements and to lead opportunity development. 5. Work closely with Marketing and Business Development Representative team to drive the Demand Generation activities and build the pipeline for the ASEAN region with a focus in the named account list. 6. Co-sell with partners in your assigned territory to drive optimized conversion rates.
1. Meet sales quota; measured in number of customers acquired and revenue signed. 2. Manage a territory. Develop and execute territory plans to acquire beach head, win lighthouse projects and achieve (and exceed) individual quota. 3. Build pipeline, maintain good CRM cadence and pipeline health through excellent time management and sales discipline. 4. Collaborate closely with Solution Architect, Product Development and Management team to feedback on customers’ requirements and to lead opportunity development. 5. Work closely with Marketing and Business Development Representative team to drive the Demand Generation activities and build the pipeline for the ASEAN region with a focus in the named account list. 6. Co-sell with partners in your assigned territory to drive optimized conversion rates.
1. Meet sales quota; measured in number of customers acquired and revenue signed. 2. Manage a territory. Develop and execute territory plans to acquire beach head, win lighthouse projects and achieve (and exceed) individual quota. 3. Build pipeline, maintain good CRM cadence and pipeline health through excellent time management and sales discipline. 4. Collaborate closely with Solution Architect, Product Development and Management team to feedback on customers’ requirements and to lead opportunity development. 5. Work closely with Marketing and Business Development Representative team to drive the Demand Generation activities and build the pipeline for the ASEAN region with a focus in the named account list. 6. Co-sell with partners in your assigned territory to drive optimized conversion rates.
内容策划与执行 1. 负责地区社交媒体平台(如Instagram、Facebook、TikTok、Twitter、YouTube等)的内容策划、创作及发布,确保内容符合品牌调性并吸引目标用户。 2. 结合本地文化、热点和趋势,制定高互动性的内容策略,提升品牌曝光和用户参与度。 社交媒体运营 1. 管理并优化公司社交媒体账号,定期分析数据并调整运营策略。 2. 与粉丝互动,维护品牌形象,及时回应用户评论及私信,提升用户粘性。 活动策划推广与KOL管理 1. 策划并执行线上社媒营销活动(如挑战赛、直播、KOL合作等),推动用户增长和转化。 2. 建立外部合作伙伴(如KOL/KOC、代理商)资源体系,提升公域传播效率。 数据分析与优化 1. 监测社交媒体数据(如流量、互动率、转化率等),定期输出分析报告并提出优化建议。 Content Planning & Execution 1. Responsible for content planning, creation, and publishing across regional social media platforms (e.g., Instagram, Facebook, TikTok, Twitter, YouTube), ensuring alignment with brand tone and appeal to the target audience. 2. Develop highly engaging content strategies based on local culture, trends, and hot topics to boost brand exposure and user engagement. Social Media Operations 1. Manage and optimize official social media accounts; regularly analyze performance data and adjust operational strategies accordingly. 2. Interact with followers to maintain a strong brand presence, promptly respond to comments and messages, and increase user stickiness. Campaign Promotion & KOL Management 1. Plan and execute online social media marketing campaigns (e.g., challenges, livestreams, KOL collaborations) to drive user growth and conversion. 2. Build and manage a network of external partners (e.g., KOLs/KOCs, agencies) to enhance public channel communication effectiveness. Data Analysis & Optimization 1. Monitor key social media metrics (e.g., traffic, engagement rate, conversion rate), regularly produce performance reports, and propose actionable optimization strategies.