苹果Senior Digital Merchandising Specialist

This role will support the planning and execution of regional digital merchandising strategies including for campaigns and promotions on Apple flagship stores on China marketplaces and social platforms. This individual will leverage an understanding of business goals, commercial programs, customer journeys and friction points to continuously optimize the e-commerce experience. - Support the development of detailed merchandising strategies, briefs and plans for campaigns and promotions in partnership with worldwide DE&M team, commercial teams, Marketing teams and other partners. - Collaborate with worldwide and regional cross-functional teams for launches to ensure local relevance in merchandising, including navigation, content, curation, and performance optimization. - Generate reports and analyze the performance of the store to extract actionable insights, and translate them into clear recommendations and plans. - Work cross-functionally to understand the customer journey and implement strategies that enhance the digital shopping experience on the platform store.

• Drive the development of detailed merchandising strategies, briefs and plans for campaigns and promotions in partnership with worldwide DE&M team, commercial teams, Marketing teams and other partners. • Collaborate with worldwide and regional cross-functional teams for launches to ensure local relevance in merchandising, including navigation, content, curation, and performance optimization. • Generate reports and analyze the performance of the store to extract actionable insights, and translate them into clear recommendations and plans. • Work cross-functionally to understand the customer journey and implement strategies that enhance the digital shopping experience on the platform store. • Regular meetings with peers in AMR and Europe during overlapping business hours.

1. 模块级架构设计：针对前沿工艺和规格，主导高速存储接口PHY IP的模块级规格制定与架构实现，确保设计符合性能与功耗目标； 2. Chiplet接口开发：推动Chiplet接口模块的规格制定与架构实现，拉通跨模块协同，确保接口兼容性与数据完整性； 3. 高速内存接口实现：参与高速内存接口的高层次产品规范与微架构定义，主导RTL编码、LINT检查及健全性测试，确保代码质量与功能正确； 4. 硬件验证与调试：支持硬件FPGA设计及bring-up，协同验证团队进行实验室调试，推动问题闭环； 5. 系统性能优化：与软件团队和/或客户合作，识别并解决系统级问题，主导调试与系统性能调优，达成设计指标。

We are looking for a versatile, bilingual (English & Arabic) digital marketing leader to drive Keeta Qatar’s digital strategy. This role requires a rounded marketer who can think strategically, collaborate across functions, and adapt quickly. Core expertise must be digital marketing (paid media, social, influencer, analytics), but the ideal candidate is equally comfortable discussing brand narrative, merchant co-marketing, and user growth. Key Responsibilities 1. Digital Strategy & Integration * Define the annual digital roadmap, balancing brand-building and performance objectives. * Lead the integration of brand campaigns with performance marketing – ensuring consistent messaging, targeting, and measurement. * Act as the strategic bridge to the centralized performance marketing team: challenge results, guide optimizations, and ensure alignment with Keeta’s local market nuances. 2. Social Media & Influencer Leadership * Own organic social strategy (Instagram, TikTok, X) – content pillars, community management, and follower growth. * Lead performance-driven influencer programs (KOLs, KOCs) with clear KPIs (engagement, conversion, CPE). * Leverage Arabic language skills to develop culturally relevant content and manage local influencer relationships. 3. Merchant Co‑marketing (Online) * Design and execute joint online campaigns with merchant partners (co-branded ads, exclusive landing pages, in-app placements). * Use Keeta’s digital assets (splash screens, banners, push) as part of merchant value exchange. 4. Data, Analytics & Experimentation * Build dashboards to track key metrics (ROI, CPA, CPO, CPE, reach, engagement). * Lead weekly reviews with performance teams, identifying inefficiencies and testing new channels/creatives. * Foster a test‑and‑learn culture – small-budget experiments, rapid iteration. 5. Cross‑functional Collaboration * Work closely with other marketing teams (PR, Brand, C-end, Merchant, D-end) and business functions to ensure digital initiatives support broader company goals. 6. Team & Capability Building * Manage and mentor a small in‑house team (social, merchant coordination, analytics). * Short‑term: Serve as the strategic interface to the centralized performance team. * Long‑term: Build a roadmap to bring key performance marketing capabilities in‑house, increasing Keeta’s self‑sufficiency.