苹果Senior Specialist - Digital Marketing & Site Merchandising

设计和建立活动机制，包括折扣结构、促销规则和奖励系统，以最大化客户参与度和销售额。计划、实施和监控促销活动，从开始到结束，确保及时和成功的交付。与产品、供应和营销团队合作，定义并传达清晰、有吸引力的卖点，突出每个活动的价值主张。就通过活动驱动的用户生命周期价值优化提供建议。分析活动表现数据，以识别趋势、洞察和改进机会。监控和报告关键绩效指标（KPIs）和指标，以评估活动效果。进行市场研究，了解行业趋势、竞争格局和客户偏好。管理活动预算，确保资源的成本效益分配。不断测试和优化活动策略，以最大化投资回报率（ROI）。根据需要与外部合作伙伴和供应商协调，以增强活动的覆盖面和影响力。及时了解最新的数字营销技术和最佳实践。 We are looking for a Campaign Manager to lead the planning, execution, and optimization of promotional campaigns for Partnership & Affliates Channel. You will be responsible for campaign mechanism setup, defining key selling points, building and maintaining landing pages, and managing inventory to ensure campaign success. Design and establish event mechanisms, including discount structures, promotion rules, and reward systems, to maximize customer engagement and sales.Plan, implement, and monitor promotional campaigns from inception to completion, ensuring timely and successful delivery.Work with product, supply and marketing teams to define and communicate clear, compelling selling points that highlight the value proposition of each campaign.Advise on lifetime value optimisation of users driven by campaigns. Analyze campaign performance data to identify trends, insights, and opportunities for improvement. Monitor and report on key performance indicators (KPIs) and metrics to assess campaign effectiveness.Conduct market research to stay informed about industry trends, competitive landscape, and customer preferences.Manage campaign budgets, ensuring cost-effective allocation of resources.Continuously test and refine campaign strategies to maximize return on investment (ROI)Coordinate with external partners and vendors as needed to enhance campaign reach and impact.Stay up-to-date with the latest digital marketing technologies and best practices.

Compliance Advisory Marketing Review: • Provide expert advice, review and approve online and offline Point of Sale Materials (POSMs), website content, social media posts, promotional articles, marketing campaigns and events to ensure compliance with relevant laws, regulations, industry standards, wide best practices. • Support the development and implementation of compliance strategies and frameworks to address legal and regulatory requirements for global marketing initiatives to promote the awareness, adoption, and utilization of Alipay+ wallets globally. • Support the planning and execution of multi-channel marketing campaigns, including digital marketing, social media, events, and partnerships. • Collaborate closely with cross-functional teams, including product, Business Development, and regional teams, to align marketing efforts with business goals. • Work with local partners, merchants, and influencers to create joint marketing initiatives that drive wallet adoption. Collaborate with local agencies or vendors to ensure the effective implementation of marketing campaigns and materials with Business where necessary. Risk Assessment and Management: • Conduct compliance risk assessments to identify potential risks and vulnerabilities within the organization for all marketing related activities. • Develop and implement risk mitigation plans and strategies to address identified compliance risks. Monitoring and Reporting: • Monitor changes in laws, regulations, industry standards and emerging market trends related to marketing and regulatory compliance. • Prepare and present compliance reports to senior management, highlighting key compliance issues and recommendations for action to mitigate legal and regulatory risks in global marketing initiatives. Training and Education: • Provide training and guidance to business development, marketing and other functional stakeholders on legal and compliance related guidelines and processes for the GMRC. • Support and contribute to the development and use of AI Reg Tech with clear accurate legal and regulatory guidance to streamline and improve processes to expedite the launch of marketing initiatives. Project Based: • To participate in Advisory Projects to ensure end to end engagement for Compliance advisory success • Projects may be in various areas of business e.g. Payments or Non Payments subject to Business needs Collaboration and Communication: • Collaborate with legal, risk management, and other departments to ensure a coordinated approach to compliance. • Communicate effectively with internal stakeholders to provide guidance and support on compliance matters. Documentation and Record Keeping: • Maintain accurate and up-to-date records of compliance activities, including advisory reports, training sessions, and risk assessments. • Ensure proper documentation of compliance decisions and actions taken.

This role will support the planning and execution of regional digital merchandising strategies including for campaigns and promotions on Apple flagship stores on China marketplaces and social platforms. This individual will leverage an understanding of business goals, commercial programs, customer journeys and friction points to continuously optimize the e-commerce experience. - Support the development of detailed merchandising strategies, briefs and plans for campaigns and promotions in partnership with worldwide DE&M team, commercial teams, Marketing teams and other partners. - Collaborate with worldwide and regional cross-functional teams for launches to ensure local relevance in merchandising, including navigation, content, curation, and performance optimization. - Generate reports and analyze the performance of the store to extract actionable insights, and translate them into clear recommendations and plans. - Work cross-functionally to understand the customer journey and implement strategies that enhance the digital shopping experience on the platform store. - Regular meetings with peers in AMR and Europe during overlapping business hours.

This role will support the planning and execution of regional digital merchandising strategies including for campaigns and promotions on Apple flagship stores on China marketplaces and social platforms. This individual will leverage an understanding of business goals, commercial programs, customer journeys and friction points to continuously optimize the e-commerce experience. - Support the development of detailed merchandising strategies, briefs and plans for campaigns and promotions in partnership with worldwide DE&M team, commercial teams, Marketing teams and other partners. - Collaborate with worldwide and regional cross-functional teams for launches to ensure local relevance in merchandising, including navigation, content, curation, and performance optimization. - Generate reports and analyze the performance of the store to extract actionable insights, and translate them into clear recommendations and plans. - Work cross-functionally to understand the customer journey and implement strategies that enhance the digital shopping experience on the platform store.