苹果Senior Specialist - Digital Marketing & Site Merchandising

•Focus on end-to-end product solutions, adopt a user-centric perspective, deeply analyze user journeys and experiences across customer journey to identify user pain points, and design product solutions to deliver seamless services. •Drive the establishment of service assurance mechanisms, design end-to-end service solutions, and draft SOP to solve current experience gap and potential customer needs •Ensure continuous improvement of product/FAQ/customer service SOP/Customer experience metrics during the product lifecycle, by leveraging multi-dimensional data (user behavior, business metrics, etc.), and drive end-to-end experience optimization. •Single point of contact for all CX related matters, responsible for an immediate satisfactory resolution of escalated customer complaints •Closely collaborate with stakeholders, and encourage a consumer-centric culture and ensure that "voice of the customer '' is continuously heard within the organization

Headquartered in Singapore, Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. Job Description 1. Analyze cross-border tourism market trends, develop industry growth strategies, assist and empower Ant International's regional user growth, collaborate with key industry merchants to enhance the growth of Alipay+ and it's travel solution. 2. Formulate industry marketing strategies and plans based on the needs of the cross-border tourism business, while leveraging platform/industry marketing resources, key moments, and plans to increase the awareness of Alipay+ and it's travel solutions and achieve healthy user growth through productization. 3. Combine user data and activity data to uncover more innovative marketing scenarios and methods driven by data, thereby achieving sustainable business growth. 4. Efficiently collaborate with UED, product, and technology teams, playing a leading and decision-making role from project planning to launch. Work closely with the marketing team to build marketing strategies and interactions, jointly promoting the implementation of marketing strategies to enhance user engagement.

设计和建立活动机制，包括折扣结构、促销规则和奖励系统，以最大化客户参与度和销售额。计划、实施和监控促销活动，从开始到结束，确保及时和成功的交付。与产品、供应和营销团队合作，定义并传达清晰、有吸引力的卖点，突出每个活动的价值主张。就通过活动驱动的用户生命周期价值优化提供建议。分析活动表现数据，以识别趋势、洞察和改进机会。监控和报告关键绩效指标（KPIs）和指标，以评估活动效果。进行市场研究，了解行业趋势、竞争格局和客户偏好。管理活动预算，确保资源的成本效益分配。不断测试和优化活动策略，以最大化投资回报率（ROI）。根据需要与外部合作伙伴和供应商协调，以增强活动的覆盖面和影响力。及时了解最新的数字营销技术和最佳实践。 We are looking for a Campaign Manager to lead the planning, execution, and optimization of promotional campaigns for Partnership & Affliates Channel. You will be responsible for campaign mechanism setup, defining key selling points, building and maintaining landing pages, and managing inventory to ensure campaign success. Design and establish event mechanisms, including discount structures, promotion rules, and reward systems, to maximize customer engagement and sales.Plan, implement, and monitor promotional campaigns from inception to completion, ensuring timely and successful delivery.Work with product, supply and marketing teams to define and communicate clear, compelling selling points that highlight the value proposition of each campaign.Advise on lifetime value optimisation of users driven by campaigns. Analyze campaign performance data to identify trends, insights, and opportunities for improvement. Monitor and report on key performance indicators (KPIs) and metrics to assess campaign effectiveness.Conduct market research to stay informed about industry trends, competitive landscape, and customer preferences.Manage campaign budgets, ensuring cost-effective allocation of resources.Continuously test and refine campaign strategies to maximize return on investment (ROI)Coordinate with external partners and vendors as needed to enhance campaign reach and impact.Stay up-to-date with the latest digital marketing technologies and best practices.

Responsibilities: 1. Localize Global Campaigns & Maximize Market Impact - Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities). - Develop integrated marketing plans spanning digital (TikTok/ Facebook/ Instagram/ Youtube), events, and partnerships to amplify patch launches. 2. Cross-Functional Collaboration Hub - Execute downstream localization: Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances). - Unlock local synergies: Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact." 3. Data-Driven Optimization - Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 4. End-to-End Project Ownership - Own complex patch launch local campaigns and business metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)