苹果Senior Specialist - Digital Marketing & Site Merchandising
任职要求
Minimum Qualifications • 8+ years of experience in digital commerce, marketing, customer experience, digital merchandising, or equivalent experience • Deep knowledge in China digital/social commerce platforms • Fluent English and Chinese Preferred Qualifications • - Experience working closely with creative and UX teams to create innovative customer experiences. • BA/BS in related field. • Experience enhancing dig…
工作职责
• Drive the development of detailed merchandising strategies, briefs and plans for campaigns and promotions in partnership with worldwide DE&M team, commercial teams, Marketing teams and other partners. • Collaborate with worldwide and regional cross-functional teams for launches to ensure local relevance in merchandising, including navigation, content, curation, and performance optimization. • Generate reports and analyze the performance of the store to extract actionable insights, and translate them into clear recommendations and plans. • Work cross-functionally to understand the customer journey and implement strategies that enhance the digital shopping experience on the platform store. • Regular meetings with peers in AMR and Europe during overlapping business hours.
This role will support the planning and execution of regional digital merchandising strategies including for campaigns and promotions on Apple flagship stores on China marketplaces and social platforms. This individual will leverage an understanding of business goals, commercial programs, customer journeys and friction points to continuously optimize the e-commerce experience. - Support the development of detailed merchandising strategies, briefs and plans for campaigns and promotions in partnership with worldwide DE&M team, commercial teams, Marketing teams and other partners. - Collaborate with worldwide and regional cross-functional teams for launches to ensure local relevance in merchandising, including navigation, content, curation, and performance optimization. - Generate reports and analyze the performance of the store to extract actionable insights, and translate them into clear recommendations and plans. - Work cross-functionally to understand the customer journey and implement strategies that enhance the digital shopping experience on the platform store. - Regular meetings with peers in AMR and Europe during overlapping business hours.
This role will support the planning and execution of regional digital merchandising strategies including for campaigns and promotions on Apple flagship stores on China marketplaces and social platforms. This individual will leverage an understanding of business goals, commercial programs, customer journeys and friction points to continuously optimize the e-commerce experience. - Support the development of detailed merchandising strategies, briefs and plans for campaigns and promotions in partnership with worldwide DE&M team, commercial teams, Marketing teams and other partners. - Collaborate with worldwide and regional cross-functional teams for launches to ensure local relevance in merchandising, including navigation, content, curation, and performance optimization. - Generate reports and analyze the performance of the store to extract actionable insights, and translate them into clear recommendations and plans. - Work cross-functionally to understand the customer journey and implement strategies that enhance the digital shopping experience on the platform store.
1.Output service rules for the takeaway industry, including the user side, merchant side and rider side, to ensure a balanced experience on all three sides. 2. Design the whole chain service journey from AI customer service to manual customer service, including service routing, service layering, service risk control and etc.. 3. Design takeaway journeys and scenarios in line with Saudi customers' habits, and output applicable service processes, solutions and communication tactics. 4. The design targets frontline customer service in the customer service center, ensuring that the process is clear, concise and easy to operate, and optimizing the process to improve customer service resolution. 5. Analyze service data and customer voices, continuously discover user pain points, and feedback to business improvement to reduce the occurrence of problems.
Process Optimization and Digital Transformation Diagnosed pain points in existing customer service workflows, designed and drove implementation of optimization initiatives Led digital migration and online transformation of customer service systems (e.g., ticketing system, knowledge base) Collaborated with product and R&D teams to develop automation tools, reducing manual intervention Operations Strategy and Data Analytics Analyzed core metrics such as service efficiency and customer satisfaction using data modeling. Delivered periodic business insights reports and formulated quantifiable operational improvement strategies Designed localized service processes and SOPs tailored to the Middle East market characteristics Cross-Regional Collaboration Served as the BPI liaison, coordinating with local teams in the Middle East to pilot and implement process improvements Conducted regular overseas business research to identify opportunities for enhancing cross-cultural service delivery