苹果Digital Experience Manager

1. Plan and execute various platform level promotions: include big promotion such as Black Friday or seasonal rebajas, to drive platform level uplift and make the sales reach to new height, and several monthly campaigns which serve different objectives: increase seasonal sub-categories, boost re-purchase rate, assist incubation, drive top brands or top assortment 2. Think from both seller and buyer points of view. 3. Leverage analytical data to point out the critical factors or measurable metrics to enhance promotion performance, improve SOP or raise new promotional initiatives. 4. Work with Product and User Experience Design team to identify improvement areas that can largely improve business results and better user experience.

We are seeking a dynamic Manager to drive the success of Lazada Sponsored Solutions across Southeast Asia, covering Thailand, Vietnam, Philippines, Indonesia, Singapore, and Malaysia. In this role, you will craft data-driven strategies, advise cross-border sellers, and lead go-to-market initiatives for new product solutions—all aimed at maximizing the impact of our digital advertising platform. The ideal candidate combines strong product management, data analytics, and B2B marketing skills with an in-depth understanding of platform-based and digital advertising business models. You will play a pivotal role in promoting the adoption of Lazada Sponsored Solutions and driving growth for our e-commerce ecosystem. If you are passionate about leveraging data and innovation to fuel e-commerce success, we invite you to join our team and make a significant impact in the region. Responsibilities: • Develop and execute B2B product strategies and marketing campaigns designed to boost seller engagement and success. • Craft compelling product positioning and narratives that resonate with our target customers and set our solutions apart in Southeast Asia. • Clearly articulate the unique value propositions of Lazada Sponsored Solutions to both internal and external stakeholders. • Lead the creation of engaging and informative marketing content across assigned product domains and projects. • Manage end-to-end product launches, ensuring consistent communication with all stakeholders and timely delivery of key deliverables. • Drive successful B2B marketing campaigns primarily through our owned channels. • Monitor key performance metrics and analyze data to uncover growth opportunities. • Conduct thorough market research to identify target seller segments, understand their needs, and analyze relevant product use cases. • Develop detailed seller personas to inform product positioning and messaging strategies. • Collaborate with the account management team, providing them with the insights and tools necessary to effectively promote Lazada Sponsored Solutions. • Oversee critical B2B marketing operations, including governance and traffic generation, to support overall campaign success.

Join a dynamic team of designers, content strategists, and user researchers working on Alibaba’s global B2B e-commerce platform, Alibaba.com. We collaborate closely with product and business teams to create a top-tier online marketplace for businesses in regions like North America, Europe, and Southeast Asia. Alibaba.com is the original business of Alibaba Group, launched in 1999, and we’re focused on continuously improving it to better serve our global customers.  As a Senior UX Researcher, you will be responsible for creating, driving, and implementing research plans to discover actionable insights for creating the user experience for web-based applications and mobile devices. You will deliver the right user insights at the right time, helping project team to create digital products that are good for users and good for business. You will use your deep understanding of the methods and best practices of user research to experiment with mixed methods research to generate unique user insights and drive product innovation. You will mentor junior team mates to deliver high-quality outputs while working effectively on managing stakeholders, overlapping projects, and competing priorities. Responsibilities: • Drive ideas to improve products and services through research-driven insights and recommendations. • Independently design and execute research studies with effective research methods (e.g., desk research, interviews, focus groups, usability testing, surveys, competitive analysis, etc.), representative participant profiles, and efficient recruiting strategies. • Proactively review and perform data analysis to extract insights and actionable recommendations from qualitative or quantitative data, and collaborate with teams to translate insights into product and business impact. • Present your work at research critique sessions to collect constructive feedback from the team and leadership. • Collaborate with designers, engineers, and product managers throughout the research, design, and product development processes. • Organize post-mortem reviews of your projects with collaborating teams, reflect on outcomes, and proactively suggest improvements. • Through knowledge sharing, leading by example, and constant learning, contribute to the team’s professional growth and development. • Constantly learn and implement AI in the workflow to enhance research efficiency, and proactively identify and suggest new tools for the team. • Effectively identify and implement new ways to conduct research, grow the team’s influence, and create impact.

Develop and execute traffic acquisition strategies to increase website visits and user conversion rates. Analyze traffic data to identify trends and opportunities, optimizing operational strategies accordingly. Collaborate closely with marketing, product, and technology teams to drive cross-departmental traffic growth projects. Manage and optimize online advertising campaigns, including SEM, SEO, social media, and display ads. Develop A/B testing plans and make optimization adjustments based on test results. Monitor and report on key traffic metrics, providing regular analysis reports and improvement suggestions.