苹果Digital Experience Manager

Introduction A career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio; including Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be encouraged to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in ground breaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and development opportunities in an environment that embraces your unique skills and experience. Your role and responsibilities As a Consultant you will serve as a client-facing practitioner who sells, leads and implements expert services utilizing the breadth of IBM's offerings and technologies. A successful Consultant is regarded by clients as a trusted business advisor who collaborates to provide innovative solutions used to solve the most challenging business problems. You will work on projects that help clients integrate strategy, process, technology, and information to increase effectiveness, reduce costs and improve profit and shareholder value. You can take advantage of opportunities to master new skills, work across different disciplines, move into new challenges and develop a robust understanding of different industries. Required education Bachelor's Degree Preferred education Bachelor's Degree

Introduction A career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio; including Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be encouraged to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in ground breaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and development opportunities in an environment that embraces your unique skills and experience. Your role and responsibilities As a Consultant you will serve as a client-facing practitioner who sells, leads and implements expert services utilizing the breadth of IBM's offerings and technologies. A successful Consultant is regarded by clients as a trusted business advisor who collaborates to provide innovative solutions used to solve the most challenging business problems. You will work on projects that help clients integrate strategy, process, technology, and information to increase effectiveness, reduce costs and improve profit and shareholder value. You can take advantage of opportunities to master new skills, work across different disciplines, move into new challenges and develop a robust understanding of different industries. Required education Bachelor's Degree Preferred education Bachelor's Degree

1. Lead user journey mapping, segmentation, and persona-based targeting across digital channels (SEO, SEM etc.), identifying opportunities for funnel conversion rates optimization. 2. Conduct market research and landscape analysis to improve brand positioning on digital channels and drive improvements on Brand.com. 3. Develop and execute Paid Ads campaigns on Google Ads, LinkedIn Ads and other Ads platforms based on expected ROI and outcomes, in alignment with business goals. 4. Has hands-on experience with digital platforms, using analytics (Google Analytics, SEMrush etc.) to track KPIs, A/B test campaigns, and report on performance. 5. Leverage LinkedIn, ABM strategies, and targeted digital campaigns to drive enterprise leads and pipeline growth.

1. Lead and mentor a diverse digital marketing team, develop and execute strategies, and collaborate with cross-functional teams. 2. Overseas SEO strategy, analyzes website performance, and manages content strategy for organic growth. 3. Develop platform-specific social media strategies, supervise paid social campaigns, and monitor trends. 4. Design and execute EDM strategies, oversee campaign execution, and optimize performance through testing. 5. Track KPIs, manage budgets, stay updated on industry trends, and adopt new tools for performance analysis.