苹果Creative - Writer
任职要求
Minimum Qualifications 8+ years of experience writing social and brand content, with copy and scriptwriting as core disciplines Portfolio demonstrating range across formats (social copy, scripts, campaign narrative) with evidence of platform-native tone and voice Remarkable storytelling ability — proven capacity to translate complex concepts into clear, compelling narratives that resonate with customers, employees, and stakeholders Experience writing natively for Chinese social and retail platforms (e.g., Douyin, WeChat Channels, Xiaohongshu) Comfort integrating AI-assisted tools into a fast-moving writing and content workflow…
工作职责
Write copy, scripts, and tone-of-voice content across social, campaign, and in-store touch points Respond to strategic and editorial goals and briefs with original, platform-native writing solutions Create concepts, approaches, story angles, and simple, clear messaging Stay closely connected to the business, the audience, and Apple Retail culture Develop ideas into prototypes rapidly, iterate against feedback, and deliver finished copy on tight, platform-driven timelines Absorb feedback, question assumptions, and articulate a clear creative point of view
Collaborate, ideate, design, edit, and finish various types of content while working solo, with a lean crew, or guiding partners as part of the broader Studio team, depending on the brief. Respond to strategic and editorial briefs with original creative solutions through your role as a creative, designer, editor, and motion expert. Proactively partner with team to develop ideas into prototypes Iterate against feedback from creative peers, stakeholders, and Studio Lead to deliver finished work on tight, platform-driven timelines Partner with, guide work, and give direction to external creative agencies Stay closely connected to the business, the audience, and Apple Retail culture to identify and execute on content opportunities as they emerge. Absorb feedback, question assumptions, and articulate a clear point of view.
1. Responsible for creating and appearing in short-form videos, with expertise in multi-angle and 360° filming techniques; 2. Develop viral content formats tailored to platform-specific audiences (TikTok, Instagram, YouTube Shorts); 3. Lead pre-production, including refining scripts, coordinating locations and actors, and planning shoots to bring creative concepts to life; 4. Shoot and edit short videos efficiently, ensuring high-quality content while maximizing viewer retention; 5. Use a data-driven approach to monitor and optimize content performance, improving reach, engagement, and overall impact.
• Own the Creative Strategy for our performance marketing, execution and production of Hay Day. • Scaling, testing, iterating and identifying new concepts to drive growth on paid channels. • Partner with marketing stakeholders and the game team to develop a hypotheses and data driven creative approach for Hay Day and own the feedback loop between internal and external partners. • Develop and maintain Creative pipelines and build on previous learnings to inform future creative decisions. • Work closely with marketers for each game on testing and implementation of new creatives, analyzing the results and sharing learnings with game teams and our partners to improve performance of future concepts and iterations • Provide creative feedback and direction independently without extensive input from artists or other functions • Manage existing partner relationships, in addition to sourcing new partners that will enable us to level up the quality and quantity of our creatives • Communicate and champion our IP and brand principles • Oversee creative production from initial brief through to implementation; managing deliverables, timelines, and feedback throughout the process
Lead the capture plan and technical approach for the Content Studio, setting standards for how the team shoots and directs across projects Shoot and direct video content as a hands on expert while also operating as a brand creative, shaping the point of view behind the work Provide creative direction and craft guidance to peers and partners, helping steer ideas and execution in the right direction Stay closely connected to the business, the culture, and the nuances of Apple Retail to identify and act on content opportunities Respond to strategic and editorial goals with original creative solutions Absorb feedback, question assumptions, and articulate a clear creative point of view