亚马逊Customer Acquistion Executive
任职要求
基本任职资格
- 3+ years of experience in enterprise software business development, cloud business development, or technology business development with digital engagement focus
- Proven track record of meeting or exceeding pipeline goal or revenue quotas in a scalable business development environment
- Bachelor's degree or equivalent
优先任职资格
- Experience selling cloud services or enterprise technology solutions to Industry Greenfield and SMB segments
- Strong business acumen and ability to understand customer business challenges through digital interactions
- Excellence in high-velocity digital business development and scalable customer management
- Strong …工作职责
- Manage full business development cycle from opportunity identification to deal closure using primarily digital engagement channels, focusing on efficient customer coverage through hyper-scalable strategies for Industry Greenfield or SMB scale accounts - Build and maintain customer relationships through systematic digital-first approaches and strategic account planning, and progress qualified opportunities to meet revenue targets with higher deal thresholds - Conduct digital sessions to understand customer business objectives and cloud requirements, presenting compelling Amazon Web Services value propositions through digital channels tailored to customer-specific use cases - Negotiate contracts and pricing to successfully close deals and achieve quarterly revenue commitments, and maintain accurate pipeline forecasting and opportunity management - Coordinate with internal teams including SAs and DGRs, demonstrate strong co-selling capabilities alongside partners, and deliver comprehensive customer solutions
1. Strategic Planning & Execution: Develop and execute omnichannel traffic growth strategies, coordinate marketing campaigns and promotional initiatives, and drive sustainable acquisition. 2. Traffic Operation Optimization: Leverage multidimensional data insights (traffic sources, conversion funnels, behavior, etc.) to establish systematic optimization frameworks, maximizing conversion rates and continuously enhancing customer lifetime value. 3. Campaign Planning & Analysis: Conduct ROI-focused evaluations of marketing activities, build data-driven optimization models, and deliver actionable recommendations to ensure ongoing improvement of campaign efficacy. 4. Cross-functional Collaboration: Establish strategic alignment mechanisms with departments including Purchasing, Supply Chain, and Assortment Operations to ensure goal coherence and efficient project implementation. 5. Industry Innovation Insights: Continuously monitor digital marketing trends, explore emerging traffic channels and technological applications, and build differentiated competitive advantages. 6. Resource Management: Oversee budget planning and full-cycle KPI tracking, deliver periodic business performance reports to stakeholders, and dynamically refine strategies to achieve business objectives.
Key Responsibilities ꔷ Market Leadership & Strategy Own and drive Alibaba.com’s growth strategy in Brazil across supplier acquisition, activation, and export readiness. Analyze local market trends, competitor dynamics, and policy changes to inform business decisions. ꔷ Team & Organizational Leadership Build and lead high-performing local teams across business development, marketing, customer success, and operations. Establish a strong performance culture and ensure alignment with Alibaba’s global goals and values. ꔷ Business Development & Partnerships Identify and develop key industry verticals and top-tier Brazilian exporters (SMEs and large manufacturers). Forge partnerships with industry associations, export agencies, and logistics/fintech partners to build a strong ecosystem. ꔷ P&L & Performance Management Own Brazil’s P&L responsibility, including growth targets, sales metrics, user acquisition, and retention KPIs. Implement data-driven management practices to track performance and optimize ROI. ꔷ Cross-functional Collaboration Act as the bridge between Brazil and HQ teams in China and other regions, ensuring seamless communication and alignment. Provide market insights and feedback to help shape product localization and platform optimization.
● Oversee operations of worldfirst.com to achieve bar-raising quality and consistency by working closely with UI/UX and technical teams to improve the visual presentation of the brand and website user experience. ● Set goals and KPIs for conversion that help meet broader website and acquisition team goals. ● Lead content and project management efforts for WorldFirst's official website to ensure smooth operations. And manage localization workflows for website content, ensuring timely and accurate translations, ensuring clarity and cultural sensitivity. Adapt website designs, layouts, and user interfaces to accommodate different languages and cultural preferences. ● Collaborate with internal stakeholders and external customers to plan, create, and modify content assets for the website. ● Use data and other insights to develop the web page optimization roadmap, execute and track the performance of initiatives.
We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally. It offers an excellent opportunity for a professional who excels at solving complex challenges, driving business growth, and making a measurable impact on marketing performance. ● Manage and execute CRM campaigns (covering email, SMS, and push notification) in line with the overall marketing calendar and business goals. ● Create content, develop and execute strategies to optimize marketing automation, aiming to improve customer engagement and increase conversion rates. ● Manage audience segmentation and ensure the delivery of personalized, market-specific content globally., ● Optimize CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, and overall campaign performance. ● Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems. ● Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.