爱奇艺Senior Content Marketing Executive
任职要求
- Bachelor’s degree in Marketing, Communications, Business, or a related field; - 3–5 years of hands-on marketing experience, preferably in the media, entertainment, telco, or tech industry; - Solid knowledge of digital marketing, content marketing, copywriting, social media management, and event planning; - Strong communication and interpersonal skills …
工作职责
Campaign Planning and Execution - Develop and implement integrated online and offline campaigns to drive awareness, engagement, and customer acquisition for Chinese content across Malaysia; - Collaborate with internal teams (content, product, design, sales) to align marketing efforts with business goals; - Drive Chinese content promotions through strategic partnerships with telcos, fan clubs, influencers, and other stakeholders; - Support monetization team with sales campaign initiatives; - Plan and manage digital contests to enhance customer engagement and reward loyalty. Copywriting - Write creative and persuasive marketing copy in English and Bahasa Malaysia for digital ads, social media, app messaging, and event promotions; Social Media Management and Content Creation -Oversee iQIYI Malaysia’s social media platforms: plan content, review posts, run contests, schedule and publish content, and engage with the community; -Track competitors and trending topics to grow followers and improve platform engagement; -Execute online contests to reward VIP users and build brand loyalty; Offline Event Management -Plan and execute offline activations such as fan gatherings, roadshows, and sponsor activations to drive visibility and interaction; -Handle event logistics, vendor coordination, and budget control; -Launch social media contests around events to expand online reach and public awareness; Media and Public Relations -Build relationships with Malay media to secure free publicity for Chinese content; -Translate and adapt press releases from English to Bahasa Malaysia for media outreach.
We are creating a cutting-edge digital ecosystem aimed at revolutionizing the industry with digital capabilities. We are seeking an experienced and visionary professional to join our team as a Senior Manager of Strategic Partnership Success Manger. In this role, you will play a crucial part in shaping and executing our strategic partnership initiatives, driving long-term collaborations through best class delivery, and fostering mutually beneficial relationships across diverse use cases implementation. This role will be based in Kuala Lumpur. 1. Strategic Project Management and Delivery • Ensure high-quality, timely delivery of strategic partnership program projects aligned with organizational goals. • Design polices, process and approval criteria for strategic projects. Launch projects in strategic account and monitor status, results and continuously make enhancements on programs. • Serve as the project manager, establishing clear delivery timelines and coordinating internal and external teams. • Create regular reporting mechanisms (e.g., weekly progress updates), identify risks, and resolve delays to ensure project success. 2. Product and Stakeholder Management • Act as a subject matter expert (SME) for products, bridging business development and product teams. • Develop standardized materials and solutions for product implementation and create promotional content such as product guides. • Adapt product solutions to meet partner and local market needs, providing feedback for product enhancements. 3. Tools and Process Optimization • Build tools, dashboards, and systems to enhance operational efficiency and communication within the strategic partnerships team. • Streamline internal processes to improve delivery timelines and maintain quality standards. 4. Event Coordination and Marketing Support • Collaborate closely with the marketing team to design and execute events and partner site visits, creating impactful experiences for stakeholders.
We are creating a cutting-edge digital ecosystem aimed at revolutionizing the industry with digital capabilities. We are seeking an experienced and visionary professional to join our team as a Senior Manager of Strategic Partnership Management Officer (SPMO). In this role, you will play a crucial part in shaping and executing our strategic partnership initiatives, driving long-term collaborations through best class delivery, and fostering mutually beneficial relationships across diverse use cases implementation. Key Responsibilities Project Management and Delivery • Ensure high-quality, timely delivery of strategic partnership projects aligned with organizational goals. • Serve as the project manager, establishing clear delivery timelines and coordinating internal and external teams. • Create regular reporting mechanisms (e.g., weekly progress updates), identify risks, and resolve delays to ensure project success. Product and Stakeholder Management • Act as a subject matter expert (SME) for products, bridging business development and product teams. • Develop standardized materials and solutions for product implementation and create promotional content such as product guides. • Adapt product solutions to meet partner and local market needs, providing feedback for product enhancements. Tools and Process Optimization • Build tools, dashboards, and systems to enhance operational efficiency and communication within the strategic partnerships team. • Streamline internal processes to improve delivery timelines and maintain quality standards. Event Coordination and Marketing Support • Collaborate closely with the marketing team to design and execute events and partner site visits, creating impactful experiences for stakeholders.
• Assist in the development and execution of social media and digital marketing strategies to enhance customer engagement. Support the creation of short-term and long-term social media plans, contributing to the optimization of action plans. • Manage and grow our social media presence across various platforms, including Instagram, Facebook, and Xiaohongshu. • Collaborate with team members to ensure consistent branding and messaging across all channels. • Monitor social media channels for trends and audience insights, staying informed about the latest tools, trends, algorithms, and best practices. • Cultivating relationships with influencers and online communities to enhance brand reach and engagement.
- Drive marketing campaigns to enhance brand awareness and customer engagement. - Manage and grow our social media presence across platforms - Develop compelling content and copy for marketing materials, social media posts, and campaigns. - Collaborate with cross-functional teams to ensure cohesive branding and messaging across all platforms. - Manage and grow our social media presence across platforms