爱奇艺Senior Content Marketing Executive

• Assist in the development and execution of social media and digital marketing strategies to enhance customer engagement. Support the creation of short-term and long-term social media plans, contributing to the optimization of action plans. • Manage and grow our social media presence across various platforms, including Instagram, Facebook, and Xiaohongshu. • Collaborate with team members to ensure consistent branding and messaging across all channels. • Monitor social media channels for trends and audience insights, staying informed about the latest tools, trends, algorithms, and best practices. • Cultivating relationships with influencers and online communities to enhance brand reach and engagement.

- Drive marketing campaigns to enhance brand awareness and customer engagement. - Manage and grow our social media presence across platforms - Develop compelling content and copy for marketing materials, social media posts, and campaigns. - Collaborate with cross-functional teams to ensure cohesive branding and messaging across all platforms. - Manage and grow our social media presence across platforms

Responsibilities include, but are not limited to: 1) Build a high performance, input driven team • Attract, hire and retain top commercial and digital media talent • Provide strong mentoring and coaching to direct reports and commercial representatives • Elevate skillsets and develop bench strength in the organization • Determine short and long-range revenue plans per property, vertical, account, territory, and AE; annual revenue budgets; tactical action plans • Create and implement programs and tools that increase performance by the commercial staff • Develop relationships with key digital media and marketing executives in CN. • Lead the CN team to promote advertising solution for advertisers and customers. 2) Grow revenue • Develop account, and agency coverage strategy for China’s global brands and export industry • Drive strategic relationships with Fortune 500 type clients. Build upon prior success in this area to continue to grow this opportunity. • Drive the commercial management process as well as play a hands-on role in generating leads and opening doors for the commercial organization. • Partner with Amazon Retail and Online Ad Product teams on category and product development strategies • Lead the larger organization of Amazon Advertising for success • Partner brands and support all advertiser education initiatives that will help their advertising on Amazon. 3) Serve as Amazon’s Advertising Industry Ambassador • Responsible for overseeing decision making and strategies for large customers within the Endemic business lines. • Utilize existing client and agency relationships to drive large, long-term deals with top brand advertisers • Represent Amazon at key industry conferences, trade magazines and other speaking events • Drive strategic meetings with senior executives to help set program direction and priorities 4) Drive product innovation through thorough understanding and representation of customer and industry trends/needs to ensure Amazon continues to provide a powerful and differentiated value proposition • Partner with product development to prioritize and build innovative new advertising products to provide a truly better and differentiated advertising business for our customers • Assess potential acquisition or partner targets to expand the program’s reach and scope Internal job description Basic qualifications Bachelor's degree. Strong analytical abilities. Proven track record of managing internal and external relationships and building high performance teams, hiring and developing the best talent. Proven records of delivering commercial results from B2B companies that delivers complex enterprise-level solutions. Excellent written and verbal communication skills, presentation skills externally and internally, strong attention to detail, and good follow-through. Have exceptional management experience in developing and executing commercial strategies, tactics, plans, processes, systems and programs to represent customer needs/perspectives. Preferred qualifications 7-10+years of experience selling advertising or advertising-like services, having e-commerce related background preferred. Ability to work cross-functionally and with a wide range of employees with different skill sets and backgrounds. Professional traits that are not unique to this position, but necessary for Amazon leaders: Exhibits excellent judgment. Hires great people, develop and care about them. Has relentlessly high standards. Thinks strategically, but stays on top of tactical execution. Expects and requires innovation of their team. Results oriented.

1. Support the development and execution of business partnerships and marketing collaborations for our products in English-speaking regions. 2. Assist in IP ecosystem building, including planning and executing online and offline content and event initiatives. 3. Conduct market and partner research to identify new collaboration opportunities and maintain an updated database of potential partners. 4. Coordinate cross-functional teams to ensure smooth project execution and timely delivery. 5. Contribute creative ideas and insights to enhance the company’s brand visibility and community engagement in target markets.