亚马逊Demand Generation Rep Intern 云计算市场拓展咨询代表实习岗 (上海，2025实习)

We are a dynamic and forward-thinking organization that focuses on leveraging data analytics to drive demand generation, enhance marketing efficiency, and improve decision-making processes. As the Data & Analytics Lead, you will play a critical role in leading our data strategy and delivering actionable insights to optimize marketing performance. This role offers you a chance to contribute significantly to shaping the data and analytics foundation of a growing business. Key Responsibilities: 1. Data Platform & Dashboard Development - Architect, develop, and maintain the company’s data platform, integrating data across multiple sources to enable seamless analytics processes. - Design and implement dashboards using modern data visualization tools (e.g., Tableau, Power BI, Looker) for real-time measurement of KPIs. - Ensure consistent data governance standards to maintain accuracy, security, and usability of the data ecosystem. 2. Paid Media & Digital Analysis - Conduct in-depth performance analysis of paid media campaigns across digital channels, including SEM, display advertising, social media, and more. 3. CRM Management - Manage CRM systems to consolidate and leverage customer data for sales and marketing activities. - Analyze customer behaviors and lifecycle data to improve segmentation, engagement, and retention efforts. 4. Event & Multi-Channel Demand Generation Optimization - Evaluate the effectiveness of events, webinars, and campaigns across online and offline channels. - Provide actionable insights to optimize demand generation strategy across email marketing, paid ads, events, and other channels. - Monitor lead generation performance and implement strategies for improving campaign impact. 5. Multi-Channel & Closed-Loop Analysis - Build and implement closed-loop analytics systems across marketing and sales channels to track customer journeys and conversion pathways. - Analyze the effectiveness of telemarketing efforts, focusing on metrics like conversion rates, lead quality, and customer acquisition cost (CAC). - Deliver cross-channel attribution insights and optimization solutions to ensure seamless integration across all touchpoints. 6. Marketing ROI Optimization - Develop and maintain robust ROI models to measure and forecast returns on marketing investments across all activities. - Provide actionable recommendations to continually improve efficiency and effectiveness of the marketing spend.

Brand Measurement & Optimisation • Define and implement a brand valuation and performance framework to support business outcomes • Lead the setup and ongoing execution of brand measurement tools • Create a feedback loop from brand performance data to inform continuous improvement • Conduct regular reviews of brand performance, including integration with demand generation performance • Analyse and report on competitor brand activity, trends and positioning • Coordinate and manage entries for relevant Brand and Marketing awards Brand Governance and Maintenance • Set up and manage the Brand Resource Platform, as well as coordinate updates with brand representatives across business units to keep it updated • Support the application of the parent brand guide across internal and external activities such as events • Provide visibility and manage brand budget usage, forecasting and tracking for the team Brand Enablement and Execution • Support the team in executing brand-led go-to-market initiatives and activities across channels and markets • Ensure execution is aligned with brand guidelines, strategy and performance metrics

Qualified candidates should also be comfortable in the development of partnerships - both internal and external to meet Retail’s objectives. These may include marketing / demand generation, merchandising, programs, payments and fulfillment. - Develop Commercial Strategy: Design and implement go-to-market strategy and commercial plans for Retail, focusing on Marketing, Merchandising, Affordability, Promotions, and Fulfillment to meet business objectives. - Customer Insights: Analyze Country-specific trends, customer behaviors, and carrier sales dynamics to recommend and launch effective campaigns and commercial programs that drive growth and engagement. - Business Analysis and Reporting: Deliver actionable insights on market and business performance to Retail leadership, highlighting opportunities and key trends. - Innovative Growth Initiatives: Manage the ideation and development of new business concepts, managing the process from idea generation to securing leadership approvals and working with cross-functional teams to implement.

1. Meet sales quota; measured in number of customers acquired and revenue signed. 2. Manage a territory. Develop and execute territory plans to acquire beach head, win lighthouse projects and achieve (and exceed) individual quota. 3. Build pipeline, maintain good CRM cadence and pipeline health through excellent time management and sales discipline. 4. Collaborate closely with Solution Architect, Product Development and Management team to feedback on customers’ requirements and to lead opportunity development. 5. Work closely with Marketing and Business Development Representative team to drive the Demand Generation activities and build the pipeline for the ASEAN region with a focus in the named account list. 6. Co-sell with partners in your assigned territory to drive optimized conversion rates.