亚马逊Demand Generation Rep Intern 云计算市场拓展咨询代表实习岗 (上海，2025实习)

We are a dynamic and forward-thinking organization that focuses on leveraging data analytics to drive demand generation, enhance marketing efficiency, and improve decision-making processes. As the Data & Analytics Lead, you will play a critical role in leading our data strategy and delivering actionable insights to optimize marketing performance. This role offers you a chance to contribute significantly to shaping the data and analytics foundation of a growing business. Key Responsibilities: 1. Data Platform & Dashboard Development - Architect, develop, and maintain the company’s data platform, integrating data across multiple sources to enable seamless analytics processes. - Design and implement dashboards using modern data visualization tools (e.g., Tableau, Power BI, Looker) for real-time measurement of KPIs. - Ensure consistent data governance standards to maintain accuracy, security, and usability of the data ecosystem. 2. Paid Media & Digital Analysis - Conduct in-depth performance analysis of paid media campaigns across digital channels, including SEM, display advertising, social media, and more. 3. CRM Management - Manage CRM systems to consolidate and leverage customer data for sales and marketing activities. - Analyze customer behaviors and lifecycle data to improve segmentation, engagement, and retention efforts. 4. Event & Multi-Channel Demand Generation Optimization - Evaluate the effectiveness of events, webinars, and campaigns across online and offline channels. - Provide actionable insights to optimize demand generation strategy across email marketing, paid ads, events, and other channels. - Monitor lead generation performance and implement strategies for improving campaign impact. 5. Multi-Channel & Closed-Loop Analysis - Build and implement closed-loop analytics systems across marketing and sales channels to track customer journeys and conversion pathways. - Analyze the effectiveness of telemarketing efforts, focusing on metrics like conversion rates, lead quality, and customer acquisition cost (CAC). - Deliver cross-channel attribution insights and optimization solutions to ensure seamless integration across all touchpoints. 6. Marketing ROI Optimization - Develop and maintain robust ROI models to measure and forecast returns on marketing investments across all activities. - Provide actionable recommendations to continually improve efficiency and effectiveness of the marketing spend.

About Alipay+: Alipay+ is a global cross-border mobile payment and marketing solution brought by Ant Group, the operator of Alipay—one of the world’s leading digital payment platforms. Launched in 2020, Alipay+ aims to simplify cross-border payments while facilitating seamless and scalable connections between global merchants, local payment methods, and consumers worldwide. It is designed to help merchants enhance their customer experience, reduce operational complexity, and tap into a diverse and growing pool of digital wallet users from various countries and regions. Why Join Alipay+? Global Impact: Collaborate within a diverse ecosystem of merchants, partners, and cutting-edge technologies to drive meaningful outcomes on a global stage. Innovative Leadership: Be at the forefront of digital payments and fintech, designing industry-leading cross-border campaigns. Dynamic Team Environment: Lead multicultural teams and tackle challenges with creativity, ambition, and a commitment to driving global user growth. Key Responsibilities: 1. Cross-Border Marketing Leadership Lead cross-border marketing campaigns that engage diverse consumer segments and business audiences across global markets Drive omnichannel initiatives, including digital marketing, social media, branding, OOH advertising, and IP/sports marketing Align marketing efforts with business objectives and industry trends through close collaboration with internal and external stakeholders 2. User Growth & Demand Generation Create and execute strategic initiatives to boost user acquisition, retention, and engagement for Alipay+ services Partner with operations teams to develop data-driven growth plans that deliver tangible results Leverage branding, creative advertising, and cross-community activations to scale user growth and engagement 3. Digital & Social Media Marketing Implement innovative social media strategies across platforms and regionally relevant networks Build and maintain strong KOL relationships to amplify campaigns and enhance social engagement 4. Branding and Creative Excellence Strengthen Alipay+ branding through culturally relevant, innovative campaigns that enhance brand recall and user preference. Ensure creative assets align with the dual purpose of solidifying brand identity and driving measurable user growth

Brand Measurement & Optimisation • Define and implement a brand valuation and performance framework to support business outcomes • Lead the setup and ongoing execution of brand measurement tools • Create a feedback loop from brand performance data to inform continuous improvement • Conduct regular reviews of brand performance, including integration with demand generation performance • Analyse and report on competitor brand activity, trends and positioning • Coordinate and manage entries for relevant Brand and Marketing awards Brand Governance and Maintenance • Set up and manage the Brand Resource Platform, as well as coordinate updates with brand representatives across business units to keep it updated • Support the application of the parent brand guide across internal and external activities such as events • Provide visibility and manage brand budget usage, forecasting and tracking for the team Brand Enablement and Execution • Support the team in executing brand-led go-to-market initiatives and activities across channels and markets • Ensure execution is aligned with brand guidelines, strategy and performance metrics

Qualified candidates should also be comfortable in the development of partnerships - both internal and external to meet Retail’s objectives. These may include marketing / demand generation, merchandising, programs, payments and fulfillment. - Develop Commercial Strategy: Design and implement go-to-market strategy and commercial plans for Retail, focusing on Marketing, Merchandising, Affordability, Promotions, and Fulfillment to meet business objectives. - Customer Insights: Analyze Country-specific trends, customer behaviors, and carrier sales dynamics to recommend and launch effective campaigns and commercial programs that drive growth and engagement. - Business Analysis and Reporting: Deliver actionable insights on market and business performance to Retail leadership, highlighting opportunities and key trends. - Innovative Growth Initiatives: Manage the ideation and development of new business concepts, managing the process from idea generation to securing leadership approvals and working with cross-functional teams to implement.