亚马逊Marketing Ops Intern, Amazon Web Services

1、桌面研究：通过研究和市场追踪，提供市场和消费者洞察，总结方法论和关键方案，为运营和营销团队提供支持； 2、构建品牌与营销指标：从零开始建立品牌和营销关键指标，并按月持续跟踪；对营销活动、广告宣传及关键方法进行分析和评估，提出可行的解决方案并定义不同团队的关键策略； 3、资源管理与优化：分析流量和推广工具，制定提升资源利用效率的策略，同时负责营销与品牌的视觉及创意授权管理； 4、跨团队协作：与数据分析团队合作，构建数据仪表盘并开发工具，提高所有运营和营销团队的工作效率，将策略转化为工具，确保各团队提高效率并完成目标； 5、其他临时项目：包括用户群体分析、变现项目以及联盟营销计划等。 1.Desktop Research: delivering market and consumer insights by conducting research and market tracking, summarizing the methodology and key approach for ops and Marketing teams; 2.Build branding and marketing metrics from scratch and constantly track key metrics on a monthly basis, and conduct analysis and evaluation of marketing activations, campaigns, and key approaches, come up with feasible solutions, and define key strategies for different teams; 3.Resources management & improvement: analyze traffic and promotion tools and lay a solid strategy for improving resource utilization efficiency; also, take care of marketing & branding visual and creative authorization; 4.Collaborating with the DA team, building the data dashboard, and developing tools to improve the efficiency of all ops and mkt teams; converting the strategy into tools to ensure that all the team improves efficiency and completes the target; 5.Other ad hoc projects include user tribe analysis, monetization projects, and affiliate marketing programs.

Support daily commercial operations for Local Korean market, including product management, pricing strategy execution, and promotion collaboration; Assist in monitoring sales data, analyzing operational metrics, and driving business goal achievement; Coordinate with category managers and cross-functional teams to implement supply chain, inventory, and order execution processes; Participate in the execution of commercial projects and process optimization to improve overall operational efficiency; Communicate and coordinate with suppliers and partners to ensure compliance and smooth transaction processes; Support the development of operational strategies and improvement plans based on market feedback.

1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of. Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution 2.   Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development,  Partnership, Creative Development, Influencers, Community at WEU and HQ level) 3.   Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes. 4.   Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.)   Work Location: China-Shenzhen

• Perform detailed needs assessments in coordination with the Seller Operations, Sales, Product, Marketing, and Engineering. Translate business needs into training & enablement strategy, offerings and programs. • Create, develop, manage, and lead the successful execution of the cross-functional enablement programs in conjunction with program or product teams and stakeholders. • Develop and maintain an effective governance process and measurements focused on providing insights on performance and impact on readiness and program effectiveness.