拳头游戏Sr. Manager, Brand Management – League of Legends: Wild Rift
任职要求
Required Qualifications • 8+ years of brand and/or product marketing experience in games, entertainment, or adjacent categories. • 3+ years of management experience in an international, matrixed organization. • Demonstrated success in campaign strategy, development, and execution. • Proven ability to both drive measurable business outcomes and elevate brand resonance. • Deep familiarity with the fast-moving global games marketing landscape, competition, and emerging trends. • Fluency in both Mandarin Chinese and English, with the ability to build strong relationships and guide teams across language and culture. • Exceptional communication skills and exe…
工作职责
Responsibilities Leadership & Team Development • Build, guide, and inspire a high-performing brand management team that drives sustainable player growth and champions excellence in brand craft. • Mentor and support career development for team members while ensuring work quality meets world-class expectations and discipline standards. • Foster a team culture rooted in Riot’s values—player empathy, craft mastery, curiosity, and respect for diverse perspectives. Brand Strategy & Vision • In partnership with Game Leadership, evolve and articulate a differentiated global brand strategy for Wild Rift across multiple platforms. • Drive long-term brand vision, objectives, and roadmapping, ensuring coherence between brand ambition and player needs. • Lead the development of culturally relevant narratives that resonate across global markets and inspire players and partners alike. Integrated Product Marketing & Campaign Excellence • Own campaign strategy, player journeys, and marketing frameworks for all global Wild Rift beats—including engagement, player sentiment, awareness, consideration, and acquisition. • Leverage insights, experimentation, and continuous optimization to elevate campaign craft and performance. • Champion cross-disciplinary collaboration with Game Development, Publishing, and Shared Services teams to deliver innovative, high-quality, and integrated player experiences. Global Publishing & Regional Partnership • Provide strategic guidance and oversight to regional publishing teams to ensure brand cohesion and impactful local executions across the globe. • Serve as the accountable leader for day-to-day partnership with Tencent (K6) as the publisher of Wild Rift in China—including alignment on brand strategy, partnership management, community communication, and cross-team coordination. • Anticipate emerging market opportunities and player needs to guide brand evolution in a dynamic global landscape. Insights, Measurement & Craft Maturity • Set top-level KPIs for marketing efforts, guide measurement plans, and collaborate with research partners to deepen understanding of current and future audiences. • Elevate the team’s ability to integrate insights, cultural analysis, and player feedback into strategies and creative development. Game Leadership Contribution • Contribute to Wild Rift’s broader game leadership discussions, helping shape long-term strategy for the game and the League of Legends ecosystem. • Advocate for player-first decision-making and cohesive storytelling across all touchpoints.
Key Responsibilities: Team Building & Leadership • Build and manage a high-performing team to drive player growth by developing core publishing capabilities in performance marketing, channel strategy, lifecycle product features. • Lead, mentor, and support the career growth of your team while ensuring their work meets expected quality bars and discipline standards. • Champion cross-discipline collaboration with Game Dev, Publishing, and Shared Services partners to deliver integrated, high-value outcomes for players. International Publishing PM • Partner with Regional Publishing Product Leads (RPPLs) to shape market strategies, business reviews, and cross-regional initiatives. • Act as the connective tissue between regions and global publishing, ensuring alignment, scaling best practices, and driving operational excellence. • Hold teams accountable to clear win conditions and ensure regional plans complement global campaigns while unlocking authentic local player engagement. IP / Brand Partnerships • Drive the strategy and execution of global brand and IP partnerships that elevate the Wild Rift player experience. • Serve as the primary deal owner for external collaborations, from sourcing through execution. • Work cross-functionally with Partnerships, Development, Brand, Creative, and regional teams (including Tencent) to align opportunities, ensure seamless execution, and maximize impact. Collaborate with Game Teams • Serve as a key publishing voice in game strategy discussions, ensuring that publishing insights are integrated into the broader game roadmap • Be a core contributor to Wild Rift’s key moments strategy, defining and delivering high-impact login moments and engagement beats for players worldwide. • Partner with Insights & Research teams to define publishing insights needs, with a focus on performance marketing and audience understanding to strengthen growth and lifecycle management.
Responsibilities 1. undertake the headquarter's objectives and planning, plan the brand positioning and communication strategy of Xpeng Motors in Mexico; 2. Develop annual brand plan and utilize resources to achieve goals, including but not limited to brand awareness enhancement, brand goodwill enhancement, campaign placement, fan acquisition, customer club establishment and management; 3. the experience and ability to build a brand from 0-1, covering ATL, BTL, content production, media buy and dealer promotion, third party cooperation and control; 4. effectively manage and control budgets to maximize resource utilization; 5. interfacing with media organizations, leading media development and execution across all communication channels, monitoring releases and results; 6. leading the setup of social media platforms and official websites, developing strategies and creating content, monitoring results; 7. brand/product launch event planning and action plan; 8. responsible for collecting and analyzing market information and competitors, summarizing delivery; 9. responsible for brand and product surveys and provide summary reports. 10. Maintain media relations and plan media activities, including but not limited to daily communication and event invitation;
- Identify opportunities across the Global Selling Brand growth life cycle, build up new products/services to help the growth and success of Global Selling Brands, define go-to-market strategy and drive the success of the products. - Clearly define and communicate Seller Experience pain points, gain support from internal stakeholders and external partners. - Raise the bar on Seller experience and work with product and tech teams to improve product features. - Work with business and marketing functions to drive go-to-market plan.
Responsibilities 1. responsible for developing the overall after-sales service strategy for the brand in Mexico and establishing the after-sales service capability system, which mainly includes spare parts, warranty, technology and service. 2. Provide support and management to dealers in all aspects such as spare parts, training and claims. 3. supervise dealers' implementation of service standards, and formulate and implement commercial policies. 4. be responsible for collecting and analyzing information on dealers' after-sales service operations, proposing improvement suggestions and tracking the improvement results. 5. Responsible for customer satisfaction survey, feedback and enhancement, handling major customer complaints, and promoting the enhancement of dealers' service capability. 6.Responsible for the effective development and implementation of market service activities. 7. Local service strategy development and implementation, to ensure that the key indicators such as parts fulfillment rate, one-time repair rate, after-sales service satisfaction and other key indicators to reach the first tier of the industry. 1. 负责制定本品牌在墨西哥的售后整体服务策略，建立售后服务能力体系，主要包括配件、保修、技术和服务等。 2. 向经销商提供备件、培训、索赔等各方面的支持与管理。 3. 负责监督经销商对服务标准的落地执行，制定并实施商务政策。 4. 负责经销商售后服务运营信息的收集及分析，提出改进建议并跟踪改进结果。 5. 负责客户满意度的调查，反馈与提升，处理重大客户投诉，推动经销商服务能力的提升。 6.负责市场服务活动的有效开展并执行。 7.本地服务策略制定和实施，保证配件满足率、一次性修复率、售后服务满意度等关键指标达到行业第一梯队。