IBMBrand Partner Specialist - Automation

Drive explosive yet sustainable growth for A+Rewards by architecting data-powered marketing engines across partner mobile ecosystems. You’ll own DAU and TPV targets by transforming operational efficiency into competitive advantage – where every funnel step, creative asset, and dollar spent is engineered to convert. • Develop, execute, and continuously refine end-to-end growth marketing strategies across integrated mobile payment partners to drive brand awareness, user acquisition, engagement, retention, and revenue growth. • Plan, manage, and optimize seasonal campaigns across markets • Conduct in-depth audience segmentation, keyword research, and targeting strategy development to maximize campaign effectiveness including click-through rates (CTRs), conversion rates, and return on ad spend (ROAS). • Lead the execution and analysis of A/B tests to improve campaign targeting, messaging, and creative elements and conversion rates, customer lifetime value (LTV), and ROI. • Analyze cross-channel marketing data to uncover insights, identify growth opportunities, and drive continuous funnel optimization across the user journey. • Track, report, and communicate campaign performance and business impact to stakeholders on a regular basis, ensuring transparency and alignment with growth goals. • Effectively lead and execute on cross-functional projects with product, design, content, operations, and internal support team • Manage campaign budgets effectively to ensure efficient allocation of resources and optimal results across all marketing activities. • Stay informed on industry trends, platform updates, best practices in performance marketing and competitor strategies

Job Summary: We seek a strategic and results-driven Email Marketing Role for our overseas email marketing efforts. You will own the end-to-end strategy for growing our subscriber base, boosting engagement, and driving conversions through targeted campaigns. This role demands a blend of creativity, analytical rigor, and expertise in international markets to fuel Insta360’s global growth. Key Responsibilities: 1. Strategy & Execution: - Develop and execute data-driven email marketing strategies to grow the subscriber base and increase conversion rates. - Segment audiences, personalize content, and run A/B tests to optimize performance. 2. List Growth & Lead Generation: - Design lead-generation campaigns (e.g., gated content, referral programs) to expand the email database. - Optimize sign-up forms, landing pages, and onboarding workflows. 3. Conversion Optimization: - Craft compelling email content (promotional, lifecycle, transactional) with clear CTAs. - Analyze metrics (open rates, CTR, conversion rates) to refine campaigns and improve ROI. 4. Campaign Management: - Plan and execute campaigns supporting product launches, seasonal promotions, and user retention. - Collaborate with design and content teams to produce visually engaging, on-brand emails. - Manage the email calendar and ensure timely delivery across time zones. 5. Analytics & Reporting: - Track KPIs, generate performance reports, and present actionable insights to stakeholders. - Monitor industry trends and competitor strategies to identify opportunities. 6. Cross-Functional Collaboration: - Partner with product, sales, and regional teams to align campaigns with business goals. - Share best practices with global marketing teams to enhance cross-regional efforts.

Location: Onsite at our warehouse at Bolingbrook, IL Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home,car, and mobile life Founded in 2011 by Steven Yang, Anker quickly established itself as an innovator and market leader in intelligent charging solutions. Anker Innovations is committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world.The products have sold to more than 100 countries and regions around the world, with more than 140 million users. Since established, Anker Innovations has continued to lead the way in terms of revenue scale and growth rate. In 2022, Anker Innovations sold million of pieces products worldwide with a revenue of 2000+ million USD. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, smart home and other fields, bringing leading products with technological charm to the market. At Anker, we have a total of 4000+ employees and the proportion of R&D personnel up to 50%. We are engaged in the world's leading research and development of charging, audio, home appliances, automotive, projection and other product technologies, with 1400+ intellectual property rights, to ensure that our products continue to be popular. For more information, please visit: https://us.anker.com/ Key Responsibilities: 1. Warehouse Operations Oversight - Monitor and manage daily warehouse operations to ensure timely and accurate fulfillment, storage, and distribution. - Track key delivery performance indicators, analyze data to identify bottlenecks, and develop actionable improvement plans. - Ensure all operational initiatives are implemented effectively and progress is tracked systematically. 2. Process Optimization - Lead the continuous enhancement of warehouse processes to improve efficiency, accuracy, and scalability. - Design and document standard operating procedures (SOPs), and ensure compliance across all warehouse functions. - Identify automation or system improvement opportunities to support operational excellence. 3. Logistics and Supplier Management - Manage day-to-day coordination with logistics partners and 3PL providers, ensuring adherence to performance standards. - Evaluate supplier performance and develop strategies for cost efficiency and service quality improvement. - Participate in vendor selection, bidding, and performance review processes. 4. Lean Logistics Planning - Drive lean logistics initiatives by analyzing current operations and designing optimized solutions for inbound, outbound, and inventory workflows. - Conduct root-cause analysis and implement corrective actions to enhance throughput and minimize waste. - Collaborate with internal teams to translate business needs into actionable logistics strategies. 5. Cross-functional Collaboration - Act as a liaison between internal teams (e.g., procurement, sales, and finance) and warehouse operations to ensure smooth coordination. - Support leadership in achieving cost, quality, and delivery objectives across the supply chain.

1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.