ASMLField Marketing Manager

任职要求

Job Description 
Drive field marketing strategy to support mainstream market segments business growth by delivering comprehensive market insights, technology assessment, competitive positioning, and customer engagement programs. 
Context 
Operates across mainstream market segments with focus on scalable offerings, competitive differentiation, and supporting business & technical teams with market intelligence and go-to-market strategies. 
Key Responsibilities 
Market Insights & Analysis: Analyze macro environment, end-market trends, semiconductor ecosystem, and fab capacity plans to identify opportunities. 

Competitive Intelligence: Conduct SWOT analyses of global and local competitors and track market share and positioning. 

Go-to-Market Strategy: Develop and execute field marketing plans aligned with business priorities. 

Customer & Stakeholder Engagement: Collaborate with business and technical teams to align messaging and solutions. 

Voice of Customer: Capture customer needs, feedback, and market signals to influence product and solution strategy. 

Content & Campaigns: Develop marketing assets, value propositions, and campaigns targeting mainstream customers. 

Performance Tracking: Measure campaign effectiveness, customer engagement, and contributio…

工作职责

N/A