滴滴Product Operations Manager(J250526028)
任职要求
1.本科及以上学历,有B侧运营、商家端产品运营等相关经验者优先 2.优秀的逻辑思维、结构化思考能力;数据敏感,具备数据分析能力 3.对市场…
工作职责
1.滴滴国际化商超业务B端产品运营 2.通过本地调研、竞对分析、用户反馈收集等方式深入挖掘用户痛点与业务机会,产出业务需求文档(BRD);评估需求优先级,与产品团队协作,推动产品方案的形成;牵头产品能力推广宣介及相关运营方案落地 3.协同销售、运营、产品、研发等相关团队,推动商家产品、商品库、商家对接方向的持续迭代优化,赋能运营效率的提升与业务增长
Your Responsibilities As an Operations Manager at Didi ANZ, you will play a pivotal role in driving pricing strategy and enhancing customer experience to ensure sustainable growth and competitive advantage. Your key responsibilities include: Lead Pricing Strategy & Execution : - Own end-to-end pricing decisions, including dynamic price adjustments, surge pricing models, and promotional campaigns. - Conduct deep-dive analytics to evaluate pricing effectiveness, elasticity, and ROI, ensuring alignment with business goals. - Collaborate with BI, Product and other teams to design and implement scalable pricing frameworks. Market & Competitive Analysis : - Monitor market trends, competitor pricing, and regulatory changes to inform strategic adjustments. - Develop segmentation strategies based on city dynamics, user behavior, and demand patterns. Customer Experience and Cross-Functional Collaboration: - Identify core user pain-points and work closely with regional and global teams to craft effective solutions using a wide range of levers. - Present actionable insights and recommendations to senior stakeholders, driving data-backed decisions.
1. 负责国际化外卖-商超业务的用户侧产品运营。协同前线运营、总部运营、产研团队推动项目落地,共同为业务核心结果负责。 2. 产品功能运营:深度理解产品功能(营销、定价、搜索、履约),制定功能上线运营计划,推动功能的用户理解、使用率和渗透率。 3. 数据分析与用户洞察:定期进行用户行为数据分析,监测运营效果,持续优化策略。通过用户调研、数据分析挖掘用户需求,形成用户洞察报告,驱动产品与运营决策。 4. 跨部门协同:与产品、运营、技术、市场、客服等团队紧密合作,确保运营方案顺利落地。 5. 用户研究/市场调研:深入研究海外当地和国内竞品市场的用户行为和偏好。通过研究结果,优化产品功能和运营策略,提升用户体验及满意度。
1. 业务运营与项目落地: 负责国际化外卖商超业务的运营规划与执行。运用项目管理方法论,协同前线运营、总部及产研团队,推动关键项目从0到1落地,对最终业务结果负责。 2. 功能运营全案管理: 深度理解产品逻辑,负责功能发布的整体进度把控。制定详细的上线运营计划,提升新功能的覆盖率与留存率。 3. 策略优化与数据监控: 负责运营效果的量化评估。通过AB测试、埋点分析等手段监测项目表现,基于数据反馈快速调整运营动作,确保持续的ROI优化。 4. 资源协调与流程SOP: 负责跨部门(产品/技术/客服等)资源协调,解决项目推进中的阻塞点。沉淀跨部门协作流程与运营SOP,提升团队整体协同效率。 5. 市场洞察与需求反哺: 结合海外当地竞品分析与用户调研,挖掘潜在机会点。向产研团队输出具有建设性的产品优化建议,驱动产品迭代路标与运营策略的匹配。
Ant International is looking for a Business & Product Operations, Manager to drive the adoption and growth of, Buy Now Pay Later (BNPL) product which spans across Southeast Asia with focus in Malaysia Market. As part of the Regional Team, you will be the key personnel to ensure the smooth-running operations of our lending business supporting across leading E-commerce platforms responsible for all internal and external stakeholder management. You are a goal-getter, a people person and a desired team player for the regional and local country teams and a hands-on project manager to manage projects efficiently and implement the product roadmap and plans. • Manage the entire chain of business operations from product development plans, campaign management, marketing and partnership collaboration with internal stakeholders with cross function teams such as product, technology, legal, finance, compliance, marketing, credit risk and customer service within E-commerce platforms. • Work with our internal and external partners to drive the adoption and growth of BNPL in-country with good understanding of the fintech/ lending scenes in the markets. • Contribute and influence the product roadmap together with our product development and technology team to improve overall user experience, develop product features and product operational tools to improve the overall product user conversions and experience. • A data expert with the ability to analyse and report key business metrics that will have a strong influence on business decisions. • Deep understanding of marketing conversation funnel and user behaviour metrics with the ability to analyse current user retention, traffic to create meaningful and impactful campaigns to educate and drive adoption for BNPL usage. • To plan and execute marketing campaigns and projects with relevant cross-function domains to increase overall reach and visibility of BNPL. • Role also entails day to day operation managements from internal, external stakeholder alignment and communications with partners, promotion campaigns management, UAT, product roadmap planning, reporting and budget management.