滴滴用户运营经理(J250623022)
任职要求
Essential: Proven experience in Brazilian internet operations, preferably in food delivery, e-commerce, or mobility. Native-level fluency in Portuguese and professional proficiency in English. Strong analytical skills with expertise in data analysis and strategic attribution. Preferred: Experience in launching and scaling new platform businesses and facilitating cross-service conversions. Demonstrated success in: Executing viral social media campaigns. Developing and managing subsidy risk-control frameworks. Conducting in-depth competitive intelligence analysis. Established professional network within the São Paulo market.
工作职责
User Acquisition Develop and execute comprehensive user acquisition strategies across various channels, including viral social media campaigns, Key Opinion Leader (KOL) partnerships, and offline initiatives. Establish seamless conversion paths to onboard users from DiDi's ride-hailing and payment services to the food delivery platform. Optimize and manage the Return on Investment (ROI) of paid advertising channels. User Retention Design and implement tiered retention programs, including membership schemes, loyalty points systems, and targeted subsidies. Leverage behavioral data to proactively identify and mitigate user churn risks. Establish a robust feedback loop to continuously monitor and enhance the user experience. Market Analysis & Strategy Develop and implement subsidy strategies with effective risk management protocols. Closely monitor market competition and develop agile response strategies. Provide regular market intelligence reports and key performance indicator (KPI) dashboards. Cross-functional Collaboration Collaborate closely with product, merchant, growth, and fulfillment teams to ensure seamless strategy execution and alignment.
-负责滴滴地图导航相关业务，能够独立承担导航客户端需求制定 -与开发、交互、测试等部门协调配合，推动产品需求落地 -跟进产品上线进展，分析用户行为及需求，收集用户反馈和运营需求，对产品进行持续的优化和改进 -对行业内相关信息的进行搜集与分析，及时了解并掌握行业及竞争对手的发展趋势及动态
1、 根据公司人力资源管理战略，结合行业前沿发展趋势与实际应用需求，产出HR系统产品规划方案； 2、深入理解定位人力资源管理及信息系统现存问题，挖掘目标用户的特定需求，输出业务解决方案； 3、完成产品概念设计、业务场景分析、PRD编写，并协调研发、设计、测试等角色促进系统目标的达成； 4、根据运营数据评估系统运行效果，跟进用户反馈与建议，持续迭代和优化产品功能，提升人力资源运营管理效率。 5、对人力资源系统建设有独立思考，不局限于现有业务诉求；
1，负责DiDi国际化收银台产品的规划和设计，通过体系化的思考和方案来提升收银台的支付转化率和绑卡成功率 2，负责收银台支付全场景及全路径的数据及指标体系设计，建设有效的数据分析体系，数据与用户价值双驱动，分析及解决用户绑卡与支付的痛点和难题 3，负责分析DiDi国际化内外部不同场景对收银台产品的诉求和痛点，抽象和收敛关键特性，提供通用且高效的收银解决方案 4，研究拉美地区支付生态和收银产品特性矩阵，与营销，运营，风控等多团队协同，有规划有节奏的推动收银台新产品或特性的落地，对项目结果负责
1、负责挖掘南亚非洲相关市场用户需求，研究借助海外社交工作，以用户导向，实现私域拉新、留存、转化、口碑运营目标； 2、制定新品上市对应的用户运营策略，对vivo手机卖点熟悉，能有效运用核心买点内容分发策略及机制，刺激用户对产品感兴趣及购买； 3、制定差异化的用户运营方案，牵引各国家进行策略及活动规划，并协助代理执行落地； 4、跟踪分析用户及市场现状，结合大数据分析、行业趋势和用户洞察，为业务发展提供前瞻性的解决方案。