滴滴国际化外卖策略运营经理-C端(J250625020)
任职要求
- 3年以上互联网C端策略运营或者增长运营经验,有较好的跨团队协作或项目管理经验
- 目标导向,数据驱动,有责任心,具备良好…工作职责
- 负责国际化外卖业务的C端用户策略运营 - 策略制定:包括但不限于用户增长策略,节日营销策略,BC联合营销策略,主站引流策略等的迭代和优化 - 业务洞察:对不同国家业务的C端策略进行定期深度复盘,对不同分层类型的城市和业务场景进行横向对比分析,找到优化/增长机会点 - 与本地经营、产研等团队紧密协作,负责跨团队的协作机制和问题解决
- 国际化外卖业务的用户侧产品运营,对用户的产品转化效率和流程体验负责 - 主动从用户和业务视角结构化梳理产品的策略或者功能迭代,能牵头或推动相应策略和产品功能在业务和产品侧的落地和应用,提升总体用户转化 - 洞察用户异常/特殊业务流程的痛点,挖掘不同异常/特殊场景下用户需求,提炼业务流程,迭代产品功能 - 与本地经营、产研等团队紧密协作,负责跨团队的协作机制和问题解决
- 负责国际化外卖业务的用户侧产品运营,从用户痛点以及业务经营视角出发,梳理和制定用户产品优化的框架和方案; - 负责优化搜索,品类导航,推荐等相关交易策略以及平台内重点场域的能力建设; - 负责用户的支付,反作弊,退款等相关环节的产品体验优化; - 负责特定用户群体的运营策略优化以及和商家联动的选品策略;
1、深入研究餐饮业发展趋势,通过数据分析,挖掘连锁品牌在外卖平台经营的机会点,帮助大客户经理影响当地连锁客户; 2、针对不同类型的客户或不同场景,承接公司策略且输出适用于连锁品牌的增长策略及对应解决方案,并整合、输出、复制经验; 3、探索并引领联合商业计划等战略合作模式框架,与客户经理共同建设头部客户的深度合作模式并运营; 4、带领团队,建设连锁客户运营中的常见流程,切实解决大客户面临的实际问题。 Job Responsibilities: 1. Conduct in-depth research on the development trends of the catering industry, identify business opportunities for chain brands on the takeaway platform through data analysis, and assist the senior account manager in influencing local chain customers. 2. Develop growth strategies and corresponding solutions for different categories of customers or scenarios, implement corporate strategies suitable for chain brands, and integrate, output, and replicate experiences. 3. Explore and lead the framework of joint business plans and other strategic cooperation models, work with the account manager to build deep cooperation models with key customers, and operate them. 4. Lead the team to establish common operational processes for chain customers and solve practical issues of major customers.
岗位职责: 1、深入研究餐饮业发展趋势,通过数据分析,挖掘连锁品牌在外卖平台经营的机会点,帮助大客户经理影响当地连锁客户; 2、针对不同品类客户或不同场景,承接公司策略且输出适用于连锁品牌的增长策略及对应解决方案,并整合、输出、复制经验; 3、探索并引领联合商业计划等战略合作模式框架,与客户经理共同建设头部客户的深度合作模式并运营; Job Responsibilities: 1. Conduct in-depth research on the development trends of the catering industry, identify business opportunities for chain brands on the takeaway platform through data analysis, and assist the senior account manager in influencing local chain customers. 2. Develop growth strategies and corresponding solutions for different categories of customers or scenarios, implement corporate strategies suitable for chain brands, and integrate, output, and replicate experiences. 3. Explore and lead the framework of joint business plans and other strategic cooperation models, work with the account manager to build deep cooperation models with key customers, and operate them.