滴滴国际化外卖整合营销专家(J250626001)

1. 营销活动策略：基于当地用户洞察，节点/热点特征，挖掘外卖业务增长机会点，制定外卖C端平台营销活动策略与整合营销日历（月度），包含大促活动、节日营销、裂变活动、KOL联动等。 2. 营销活动运营：纵向包含营销活动主题创意、营销玩法设计、页面搭建执行、补贴供给招商策略牵引等；横向协同公共关系&品牌传播策略、商家供给策略、各部门补贴策略。为流量曝光、交易增长、补贴效率结果负责。 3. 本地化运营：结合当地文化热点、用户习惯及节日节点（如狂欢节、黑五），设计符合本地偏好的活动内容。 4. 挖掘营销增长机会点：在外卖消费场景和本地特色人群圈层中，联动KA、合作机构等各类资源，策划联合营销活动。 5. 数据复盘与迭代：监控活动数据，实时调整策略以提升参与率和转化率。针对活动效果，持续进行数据复盘，沉淀有效方法论。 6. 营销玩法创新：根据业务方向及重点策略，结合现有营销能力现状，能持续思考、优化产品能力，协同产品搭建与之匹配的完整产品功能，助力提升营销活动产出效率。探索适配本地市场的外卖营销创新玩法，协同产品，推动相关营销产品工具的功能更新与迭代。 7. 整合营销BP与协同： 以Business Partner身份，整合各部门平台营销活动需求，制定营销计划。 1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.

服务于大客户团队销售策略，负责目标设定、资源管理、整合营销、新机会探查等职能，支持业务目标达成； 1、大客户销售策略制定：结合业务整体策略，拆解大客户团队的销售策略，确保各项资源的有效利用；建立客户管理体系，明确各业务客户分配规则和客户轮转机制，确保客户资源有效； 2、业务分析与资源管理：结合业务整体策略，明确大客户团队的各项考核及监控指标，完成自上而下拆解、沟通及执行；提供数据分析能力，监控业绩和预测趋势，促进销售队伍业务规划和理性决策能力的提升；为目标达成和组织发展配置合理的预算资源； 3、品牌营销：基于用户需求和品牌营销节奏，整合端内外流量、补贴等资源以及营销产品工具能力，设计并落地品牌营销活动； 4、项目管理：以项目管理方式，保障业务关键目标及策略可有效落地执行，分析并敏捷判断销售团队目标达成的可行性及风险，充分调动策略、产品、OB团队资源，驱动销售团队达成业务目标。 Collaborate closely with the strategic accounts team, responsible for goal setting, resource management, integrated marketing, and new opportunity exploration to support business objectives: 1. Development of Sales Strategies for Key Accounts: Align with the overall business strategy to break down sales strategies for the key account team, ensuring effective utilization of all resources. Establish a client management system, define rules for business client allocation and client rotation mechanisms to ensure effective client resource management. 2. Business Analysis and Resource Management: Combine the overall business strategy to clearly define key performance indicators and monitoring metrics for the key account team, completing top-down breakdown, communication, and execution. Provide data analysis capabilities to monitor performance and forecast trends, promoting the business planning and rational decision-making capabilities of the sales team. Allocate budget resources reasonably to achieve goals and support organizational development. 3. Brand Marketing: Based on user needs and the brand marketing rhythm, integrate internal and external traffic, subsidies, and marketing product tool capabilities to design and implement brand marketing activities. Project Management: 4. Use project management methods to ensure effective execution of key business goals and strategies. Analyze and quickly assess the feasibility and risks of achieving sales team goals, fully mobilize resources from strategy, product, and OB teams to drive the sales team to achieve business objectives.

1.巴西外卖业务商户策略运营，深入了解当地市场和竞争环境，洞察业务增长机会 2.搭建并持续优化商户供给体系及运营方法论，设计商户生命周期管理体系，优化平台生态 3.制定差异化运营策略（包括商品供给、流量分发、营销补贴、履约管控等方向），提升资源效率，驱动增长 4.协同前线销售、区域、中台团队，整合运营与产研资源，推动策略落地 5.推动B端工具升级（商户端、CRM、中台产品等），赋能业务发展

1. 负责商家经营能力体系建设，包括数据分析、商户牵引、品牌经营等模块，优化商家自运营工具（如营销、建品、数据分析等），提升经营效率； 2. 制定商家分层运营策略，提升平台优质商家占比，联动业务团队对商家GMV、NPS等核心指标负责； 3. 深度参与品牌商家经营全流程，提供定制化运营方案，推动资源整合与粘性提升； 4. 支持跨国业务需求，设计多地区适配的商家解决方案，协同技术、市场团队推动产品迭代。