美团连锁客户策略分析Strategic Accounts Strategy and Analysis

任职要求

岗位基本要求：
1、商户运营、营销活动、销售运营、商业分析相关工作经验优先；
2、对新事物有好奇心，愿意开放探索外卖经营方法论在不同国家/地区的不同玩法，发现规律并沉淀国际化可复制经验；
3、有推动力和执行力，以建设者心态、协同各方（市场、B/C/D运营、销售）切实解决新业务面临的问题，并协助建设流程和组织能力；
4、能够/有潜力学习英语，并在工作环境中使用

Job Requirements:
1.Understand the delivery business/catering industry, with preference given to candidates with prior experience in takeaway/catering brand operations.
2. Be curious about new things and willing to explore different approaches to takeaway op…

工作职责

服务于大客户团队销售策略，负责目标设定、资源管理、整合营销、新机会探查等职能，支持业务目标达成；
1、大客户销售策略制定：结合业务整体策略，拆解大客户团队的销售策略，确保各项资源的有效利用；建立客户管理体系，明确各业务客户分配规则和客户轮转机制，确保客户资源有效；
2、业务分析与资源管理：结合业务整体策略，明确大客户团队的各项考核及监控指标，完成自上而下拆解、沟通及执行；提供数据分析能力，监控业绩和预测趋势，促进销售队伍业务规划和理性决策能力的提升；为目标达成和组织发展配置合理的预算资源；
3、品牌营销：基于用户需求和品牌营销节奏，整合端内外流量、补贴等资源以及营销产品工具能力，设计并落地品牌营销活动；
4、项目管理：以项目管理方式，保障业务关键目标及策略可有效落地执行，分析并敏捷判断销售团队目标达成的可行性及风险，充分调动策略、产品、OB团队资源，驱动销售团队达成业务目标。

Collaborate closely with the strategic accounts team, responsible for goal setting, resource management, integrated marketing, and new opportunity exploration to support business objectives:
1. Development of Sales Strategies for Key Accounts: Align with the overall business strategy to break down sales strategies for the key account team, ensuring effective utilization of all resources. Establish a client management system, define rules for business client allocation and client rotation mechanisms to ensure effective client resource management.
2. Business Analysis and Resource Management: Combine the overall business strategy to clearly define key performance indicators and monitoring metrics for the key account team, completing top-down breakdown, communication, and execution. Provide data analysis capabilities to monitor performance and forecast trends, promoting the business planning and rational decision-making capabilities of the sales team. Allocate budget resources reasonably to achieve goals and support organizational development.
3. Brand Marketing: Based on user needs and the brand marketing rhythm, integrate internal and external traffic, subsidies, and marketing product tool capabilities to design and implement brand marketing activities.
Project Management:
4. Use project management methods to ensure effective execution of key business goals and strategies. Analyze and quickly assess the feasibility and risks of achieving sales team goals, fully mobilize resources from strategy, product, and OB teams to drive the sales team to achieve business objectives.