滴滴Senior Operation Analyst 增长策略运营方向(J250709021)
任职要求
1. 统招本科及以上学历,理工科专业优先,1-3年策略/产品/增长运营经验,有供给端运营经验者优先;商业分析/经营分析的同学也可以看; 2.业务sense好的同学优先; 3.具备优秀的数据分析能…
工作职责
Senior Operation Analyst 增长运营,策略运营,策略产品,商分 工作地点: 北京市昌平区 【司机招募与转化】 1.制定和执行司机招募计划,利用线上/线下多渠道获取新司机资源,达成招募目标 2.设计并优化司机推荐,注册激励及转化奖励机制,提升注册司机的有效转化率 【司机活跃与留存】 1.跟踪司机生命周期各阶段数据,分析并制定提升司机活跃度、留存率的运营策略。 2.协助推进老带新、司机成长激励等活动,提升新老司机活跃和平台忠诚度。 【流程与产品优化】 1.协助优化新司机流程,优化注册、认证、安全审核等关键环节。和产品,安全,客服等团队协同落地。 【数据分析与监控】 1.和Data Scientist (DS) 团队协作,负责日常司机运营数据监控与分析,输出运营报表与改进建议。 2.根据业务需求,搭建监控与衡量体系,推动目标的高效达成。
-制定增长策略:结合公司战略目标,制定中长期增长路径,聚焦用户获取、激活、留存与复购。 -跨端增长落地:独立或协同团队推进 C 端(用户侧)及 B 端(商户/渠道侧)增长项目,确保关键指标提升。 -产品增长闭环:基于用户行为数据提出产品改进建议,协同产品、技术、设计等角色推动产品迭代。 -A/B测试与数据分析:设计并推进实验方案,分析用户行为数据,验证增长策略有效性。 -项目管理与跨团队协作:主导项目从0到1的推进流程,高效协调跨职能团队资源。 -业务出差支持:支持国内外重点市场业务拓展与调研任务,能适应灵活出差节奏。
1.基于业务目标要求,制定长短期补贴投入规划,统筹业务方补贴策略保障规划落地; 2.搭建获客投放的效率评估机制,调优资源分配,牵引业务迭代策略; 3.剖析用户交易行为,洞察不同补贴工具/补贴项目对交易增长的驱动作用,调优补贴分配,牵引业务策略迭代; 4.负责各类资源项目的效率评估,关注新工具的潜力,找到高效投入的机会点; 5.参与重要补贴项目的目标制定、实验设计、过程监控、效率及效果评估,推动项目按规划落地。 Job Responsibilities: 1. Develop long and short term subsidy investment plans based on business objectives and coordinate subsidy strategies to ensure plan implementation; 2. Build an efficiency evaluation mechanism for customer acquisition, optimize resource allocation, and drive business strategy iteration; 3. Analyze user transaction behavior, gain insight into the impact of different subsidy tools/promotions on order growth, optimize subsidy allocation, and drive business strategy iteration; 4. Responsible for efficiency evaluation of various resource projects, monitor the potential of new tools, and identify opportunities for efficient investment; 5. Participate in goal setting, experimental design, process monitoring, efficiency and performance evaluation of key subsidy projects to ensure project implementation as planned.
阿里巴巴国际数字商业 (AIDC) 商业智能部招聘 公司&部门介绍 阿里国际数字商业集团(AIDC),是阿里巴巴集团的核心且快速增长的业务。 契合国家“一带一路”的战略方向,在国际化的大蓝海赛道上高速驰骋,连续多年收入增长在30%以上。旗下业务覆盖近200个国家、市场,服务于4亿的全球消费者,囊括跨境电商、本地电商、B2B、O2O零售、供应链网络等多元化的业务形态,在全球近30个国家与地区设置办公地点,拥有超过20种不同国籍的员工。 商业智能部是AIDC的商业分析与决策支持部门,我们依托于AIDC的全球化大数据以及阿里多年的商业分析经验沉淀,拥有来自于互联网、咨询、投资、传统行业等多元化背景的团队,产生多视角、全方位的立体洞察,支持集团以及各事业部与职能部门管理者的关键决策。 我们深入业务,通过有智慧的数据洞察, 紧密结合的业务场景,实现从宏观市场到微观战术的商业分析与判断,为决策层提供关键数据洞察、核心策略参考、支持主要的各项决策制定与优化,达到数据驱动业务的完美实践。 • Be the expert in using data to measure and analyse business performance in each our markets and lines of business. • Explore business issues/opportunities, uncover insights and/or identify targeted areas for business growth. • Partner with management and operational teams to deep dive on core issues and use our data to find answers. • Monitor key metrics and alert the business on potential issues. • Analyse operational efficiency and build business models to guide decision-making. • Daily/Weekly/monthly performance analysis to monitor the performance of business, to locate risk and to discover potential business opportunities. • Perform ad-hoc business analysis, to drill down on certain business challenges, providing conclusions and advice based on data analysis. • Help summarizing data analysis requirements to conduct data application projects (need communication with data tech team).
1. Responsible for analyzing and formulating the expansion and operation plans for Brazil, addressing key supply-side issues of concern to management, and collaborating with relevant teams to align understanding and strategies. 2. Delve into the physical world to establish a comprehensive understanding of the local market, helping the business to clearly see the current state of restaurant supply in new markets (quantity, structure, profit/loss, etc.) and identify business opportunities. 3. Undertake other supply-side issues, conduct targeted thematic analysis, and provide data and strategy support for business decision-making.