滴滴Growth Operation Senior Analyst(J250612002)
任职要求
教育背景：本科及以上学历，市场营销、数据科学、计算机、产品等相关专业优先。 至少2-5年增长/运营相关工作经验，有 商户或用户 端经验者优先； 有过平台类、O2O、互联网消费产品背景更佳； 有DTC、增长黑客项目经验者优先。 产品sense：具备良好的产品思维和用户同理心，能与产品团队深度协作并提出落地建议。 数据能力：能独立使用 SQL/数据看板分析问题，有基本的实验设计和指标建模能力。 沟通与协作：具备优秀的跨文化沟通能力和项目管理能力，能带动团队协同推进复杂任务。 语言能力：英语流利，能胜任英语会议与跨国项目沟通。 出差意愿与能力：能接受一定频次的境内外出差。 加分项（如有请注明）： 有国际市场/新兴市场的增长经验； 有搭建从用户洞察到策略输出的完整流程经验； 曾主导0→1或1→N的增长项目，结果显著。
工作职责
-制定增长策略：结合公司战略目标，制定中长期增长路径，聚焦用户获取、激活、留存与复购。 -跨端增长落地：独立或协同团队推进 C 端（用户侧）及 B 端（商户/渠道侧）增长项目，确保关键指标提升。 -产品增长闭环：基于用户行为数据提出产品改进建议，协同产品、技术、设计等角色推动产品迭代。 -A/B测试与数据分析：设计并推进实验方案，分析用户行为数据，验证增长策略有效性。 -项目管理与跨团队协作：主导项目从0到1的推进流程，高效协调跨职能团队资源。 -业务出差支持：支持国内外重点市场业务拓展与调研任务，能适应灵活出差节奏。
Data Analysis and Reporting:Gather, analyze, and interpret complex data sets, including market trends, supply chain resources, traffic and conversion rates, user behavior, user profiles, etc.Prepare comprehensive reports detailing findings and providing actionable insights to support market growth strategies and improve business processesSupport overseas operation teams on ad-hoc data requests and projects Performance Monitoring:Routinely monitor key performance indicators (KPIs) and other metricsCollaborate closely with HQ & Regional teams to gather necessary data and feedbackStakeholder Communication:Clearly convey findings and recommendations to regional market directors, managers, business analysts, and other stakeholders in an understandable and compelling manner Process Improvement:Identify bottlenecks and inefficiencies within the existing processes of collaboration between business analysts and cross-functional teamsDevelop standard operating procedures (SOPs) to streamline workflows between business analysts and cross-functional teamsRegularly organize and host cross-regional business analysts' communication meetingsTraining:Collaborate with the HQ BI team to conduct onboarding training for new regional business analystsDocumentation:Maintain detailed documentation of analyses, reports, and the implementations of process improvements
1.基于业务目标要求，制定长短期补贴投入规划，统筹业务方补贴策略保障规划落地； 2.搭建获客投放的效率评估机制，调优资源分配，牵引业务迭代策略； 3.剖析用户交易行为，洞察不同补贴工具/补贴项目对交易增长的驱动作用，调优补贴分配，牵引业务策略迭代； 4.负责各类资源项目的效率评估，关注新工具的潜力，找到高效投入的机会点； 5.参与重要补贴项目的目标制定、实验设计、过程监控、效率及效果评估，推动项目按规划落地。 Job Responsibilities: 1. Develop long and short term subsidy investment plans based on business objectives and coordinate subsidy strategies to ensure plan implementation; 2. Build an efficiency evaluation mechanism for customer acquisition, optimize resource allocation, and drive business strategy iteration; 3. Analyze user transaction behavior, gain insight into the impact of different subsidy tools/promotions on order growth, optimize subsidy allocation, and drive business strategy iteration; 4. Responsible for efficiency evaluation of various resource projects, monitor the potential of new tools, and identify opportunities for efficient investment; 5. Participate in goal setting, experimental design, process monitoring, efficiency and performance evaluation of key subsidy projects to ensure project implementation as planned.
Your Responsibilities As an Operations Manager at Didi ANZ, you will play a pivotal role in driving pricing strategy and enhancing customer experience to ensure sustainable growth and competitive advantage. Your key responsibilities include: Lead Pricing Strategy & Execution : - Own end-to-end pricing decisions, including dynamic price adjustments, surge pricing models, and promotional campaigns. - Conduct deep-dive analytics to evaluate pricing effectiveness, elasticity, and ROI, ensuring alignment with business goals. - Collaborate with BI, Product and other teams to design and implement scalable pricing frameworks. Market & Competitive Analysis : - Monitor market trends, competitor pricing, and regulatory changes to inform strategic adjustments. - Develop segmentation strategies based on city dynamics, user behavior, and demand patterns. Customer Experience and Cross-Functional Collaboration: - Identify core user pain-points and work closely with regional and global teams to craft effective solutions using a wide range of levers. - Present actionable insights and recommendations to senior stakeholders, driving data-backed decisions.
1. Team Leadership and Management: · Lead and manage the market analysis team, ensuring alignment with global business objectives. · Mentor, develop, and hire team members. · Coordinate with Regional BAs to ensure seamless communication and collaboration. 2. Regional Market Growth Strategy: · Collaborate with regional teams to design and implement sustainable growth strategies that align with global business objectives. · Analyze regional market trends and competitive landscapes to identify growth opportunities and potential challenges. · Provide strategic recommendations to enhance regional market presence and optimize resource allocation. 3. Strategic Data Analysis and Reporting: · Oversee the gathering, analysis, and interpretation of complex data sets, including market trends, supply chain resources, traffic and conversion, user behavior, user profiles, etc. · Develop comprehensive reports that provide actionable insights to support market growth strategies and enhance business processes. · Support overseas regional operation teams with ad-hoc data requests and projects, ensuring timely and accurate delivery. 4. Performance Monitoring and Improvement: · Routinely monitor and evaluate key performance indicators (KPIs) and other metrics to ensure alignment with business goals. · Identify bottlenecks and inefficiencies within existing processes and propose improvements. · Develop and implement standard operating procedures (SOPs) to streamline workflows between business analysts and cross-functional teams. 5. Stakeholder Communication and Collaboration: · Effectively communicate findings and strategic recommendations to regional market directors, managers, business analysts, and other stakeholders. · Foster strong relationships with HQ and regional teams to facilitate data sharing and feedback collection. 6. Training and Development: · Collaborate with the HQ BI team to design and conduct onboarding training for new regional business analysts. · Organize and host regular cross-regional business analysts' communication meetings to promote knowledge sharing and best practices. 7. Documentation and Process Management: · Maintain detailed documentation of analyses, reports, and process improvements. · Ensure that all documentation is up-to-date and accessible to relevant stakeholders.