滴滴Strategy Manager (滴滴国际化)(J251118019)

As a Strategy & Operations Manager at Didi Global, you will play a pivotal role in customer experience and pricing to ensure sustainable growth and competitive advantage. Your key responsibilities include: Customer Experience Ownership : - Identify and address pain points in the customer journey through data-driven insights and user feedback analysis. - Design initiatives to improve rider/driver satisfaction, retention, and loyalty (e.g., service quality metrics). - Partner with Customer Support and Product teams to streamline processes and enhance service delivery. Market & Competitive Analysis, especially for pricing: - Monitor market trends, competitor pricing, and regulatory changes to inform strategic adjustments to pricing. - Develop segmentation strategies based on city dynamics, user behavior, and demand patterns. Cross-Functional Collaboration : - Work closely with regional and global teams to improve user experience. - Present actionable insights and recommendations to senior stakeholders, driving data-backed decisions. - Track KPIs such as ride volumes, conversion, service metrics and pricing efficiency.

媒介策略制定 1. 根据品牌目标及市场洞察，制定当地的年度/季度/月度媒介投放计划（涵盖社交媒体、程序化广告、传统媒体等）。 2.分析市场媒介策略，提出差异化执行方案。 媒体资源管理 1. 对接本地媒体渠道（如Meta、Google、TikTok Ads、本地广告代理商等），完成资源采购、谈判及效果优化。 2. 管理媒体投放预算，确保ROI最大化。 数据监测与优化 1. 跟踪广告投放数据（曝光量、CTR、转化率等），定期输出分析报告并调整投放策略。 2. 运用A/B测试等方法优化广告素材与投放渠道组合。 跨团队协作 1. 与市场、创意、运营团队紧密配合，确保媒介策略与品牌传播目标一致。 Media Strategy Development 1. Develop annual/quarterly/monthly media buying plans based on brand objectives and market insights, covering social media, programmatic advertising, and traditional media. 2. Analyze market media strategies and propose differentiated execution approaches. Media Resource Management 1. Liaise with local media channels (e.g., Meta, Google, TikTok Ads, local advertising agencies) to manage media procurement, negotiation, and performance optimization. 2. Manage media buying budgets and ensure maximum ROI. Data Monitoring & Optimization 1. Track advertising performance metrics (impressions, CTR, conversion rates, etc.), generate regular analysis reports, and refine media strategies accordingly. 2. Use A/B testing and other methods to optimize ad creatives and media mix. Cross-Functional Collaboration 1. Work closely with marketing, creative, and operations teams to ensure media strategies align with brand communication goals.

围绕配送短期模块（订单匹配、供需调节、时间预估等）关键问题进行框架化思考，结合逻辑推演、内部数据洞察与外部竞对研究，提供高效、清晰的决策建议； 主导短期模块重点项目全流程推进，协同算法、产研、运营等团队落地项目，实现业务价值； 基于对配送引擎的深入理解，结合实际业务需求和数据表现，规划模块的发展方向

The DiDi International Business Group (IBG) Mobility Marketplace is designed to effi ciently connect riders and drivers while optimizing the overall user experience. The Marketplace Strategy (MPS) team functions as a centralized strategic hub, working in close partnership with regional operations worldwide to deliver data-driven solutions that accelerate business growth, strengthen user engagement and retention, and enhance marketplace effi ciency. Our responsibilities include conducting in-depth analysis of user behavior and supply-demand dynamics to identify systemic areas for optimization. We design and incubate scalable strategies and develop analytical frameworks to address complex, cross-functional challenges. The team also plays a key role in enabling effective collaboration across Operations, Algorithm, Product, and Engineering functions to ensure seamless strategy execution. MPS initiatives span across fundamental marketplace levers—including dynamic pricing, intelligent dispatching, and incentive design—providing both strategic depth and operational exposure in shaping market-level outcomes and competitive positioning. As the Strategy Operation Analyst for the Marketplace Strategy team, you will play a central role in ensuring the successful governance, delivery, and evaluation of high-impact projects. You will be responsible for establishing structured project frameworks, enabling smooth cross-functional collaboration, and safeguarding execution quality. Your mission is to ensure that marketplace initiatives—from agile pilots to large-scale rollouts—are planned and executed with operational excellence, while continuously optimized through rigorous tracking and evaluation. In this role, you will serve as a key orchestrator and enabler—aligning objectives, timelines, and resources across Product, Algorithm, Strategy Operations, and Regional Operations teams, while ensuring strategic initiatives deliver measurable business impact.