小红书商业规则运营 （广告入驻行业方向）

Team and Role Introduction The Assortment, Content & Ads Governance Team (ACAG team) is part of the Lazada’s Risk and Security, and it is charged with the mission of developing a comprehensive strategy for Lazada with regards to assortment, so as to foster a healthy and safe e-commerce environment for our users. 团队与职位介绍 商品分类、内容及广告治理团队（ACAG团队）隶属于Lazada风险与安全部门，其使命是为Lazada制定全面的商品分类战略，从而为用户营造健康、安全的电商环境。 The role is responsible for developing and implementing proactive strategies and operational processes to protect users from Assortment and Content related risks (Prohibited and Controlled Goods, IP infringement products, hate speech etc). You will have access to analytical tools to develop and implement strategies and solutions using data driven methodologies to mitigate the risks associated with platform assortment and content. 该职位负责制定并实施主动策略及运营流程，保护用户免受商品分类及内容相关风险的影响（包括违禁和管制商品、知识产权侵权产品、仇恨言论等）。您将运用数据分析工具，通过数据驱动的方法开发策略和解决方案，以降低平台商品分类及内容相关的风险。 Responsibilities Develop a deep understanding of the eCommerce customer and seller journey, including registration and onboarding, product listing, order placement, payment, user interactions, returns and refunds, user reports and feedback, etc. Develop subject matter expertise on eCommerce platform operation and governance, where rules, strategies, and enforcements are effectively established to ensure users are compliant with platform policies. Lead cross-functional efforts to enhance platform policies and operational mechanisms, fostering a collaborative environment to support ongoing strategy refinement. Work with large data sets to analyze patterns, trends, and modus operandi of platform operation and governance issues (as well as merchants who perpetrate these issues). Make data-driven recommendations on prioritization of controls for platform governance and product compliance. Collaborate with PD, Tech, and Algo counterparts to build machine learning models and rules to detect assortment and user related operation and governance issues on the platform. Operate the risk engine, including the creation and continuous evaluation of rules to prevent and detect platform operation and governance issues. Capture and communicate findings with internal and external stakeholders through dashboards, periodic reports, and presentations. 岗位职责 1/ 深入理解电商客户与卖家的全流程体验，包括注册与入驻、商品上架、订单生成、支付、用户互动、退货退款、用户报告与反馈等环节。 2/ 建立对电商平台运营与治理的专业知识，包括有效制定规则、策略及执行机制，确保用户遵守平台政策。 3/ 牵头跨部门协作，优化平台政策与运营机制，推动协作环境以支持策略的持续完善。 4/ 处理大量数据集，分析平台运营与治理问题的模式、趋势及作案手法（包括涉及违规的商家行为）。 5/ 基于数据提出优先级建议，明确平台治理与商品合规的控制重点。 6/ 与产品开发（PD）、技术（Tech）及算法（Algo）团队合作，构建机器学习模型及规则，检测平台上的商品分类及用户相关的运营与治理问题。 7/ 运营风险引擎，包括创建并持续评估规则，以预防和识别平台运营与治理问题。 8/ 通过仪表盘、定期报告及演示汇报，向内部与外部相关方传递分析结果与洞察。

1.负责对接美团已入驻商户的广告需求，促成商户与平台的持续广告合作。 2.通过电话+企微的沟通方式，与合作商户负责人建立客情，洞察经营需求，并提供专业的线上营销解决方案。 3.及时响应商户诉求，在规则内协助其进行团购、代金券、广告投放等系统设置，为商户提供良好的使用体验。

1. 负责多渠道线索广告的产品运营，包括但不限于私信、表单、社交媒体、企业微信等平台； 2. 协调基础产品团队、商业化平台团队及审核团队，设计并优化企业账号增长策略、入驻流程、基础功能及整体运营体系（等级、规则、权益、收费等）； 3. 负责设计和优化基于社群或私域运营的工具，引导企业积累私域资产，提升运营效率，并为未来更多行业闭环提供基础； 4. 深度理解各行业特点及客户需求，结合产品功能提供系统化解决方案，提升客户投放的ROI。

Team and Role Introduction The Assortment, Content & Ads Governance Team (ACAG team) is part of the Lazada’s Risk and Security. It is charged with the mission of developing a comprehensive strategy for Lazada regarding assortment and content to foster a healthy and safe e-commerce environment for our eCommerce ecosystem. 商品分类、内容及广告治理团队（ACAG团队）隶属于Lazada风险与安全部门，其核心使命是为Lazada制定全面的商品分类与内容治理战略，以维护电商生态系统的健康与安全环境。 The role is responsible for the development and execution of strategic initiatives aimed at ensuring our platform's stipulated policies, particularly in assortment compliance and governance, brand governance, are not abused by platform users. You will have access to analytical tools to develop and implement strategies and solutions using data-driven methodologies to reduce inefficient traffic and money allocation by governing assortments with traffic scams, quality issues, regulatory compliance issues, and brand Intellectual Property (IP) rights infringement. 该职位负责制定与执行战略举措，确保平台政策（尤其是商品合规治理、品牌治理相关规则）不被用户滥用。您将利用数据分析工具，通过数据驱动方法开发策略与解决方案，治理涉及流量欺诈、商品质量问题、合规风险及品牌知识产权侵权的商品分类问题，从而减少低效流量与资金分配。 Responsibilities Develop a deep understanding of the eCommerce customer and seller journey, including registration and onboarding, product listing, order placement, payment, user interactions, returns and refunds, user reports and feedback, etc. Develop subject matter expertise on eCommerce platform operation and governance, where rules, strategies, and enforcements are effectively established to ensure users are compliant with platform policies. Lead cross-functional efforts to enhance platform policies and operational mechanisms, fostering a collaborative environment to support ongoing strategy refinement. Work with large data sets to analyze patterns, trends, and modus operandi of platform operation and governance issues (as well as merchants who perpetrate these issues). Make data-driven recommendations on prioritization of controls for platform governance and product compliance. Collaborate with PD, Tech, and Algo counterparts to build machine learning models and rules to detect assortment and user related operation and governance issues on the platform. Operate the risk engine, including the creation and continuous evaluation of rules to prevent and detect platform operation and governance issues. Capture and communicate findings with internal and external stakeholders through dashboards, periodic reports, and presentations. 岗位职责 1/ 深度洞察电商客户与卖家的全流程体验，涵盖注册入驻、商品上架、订单生成、支付、用户互动、退货退款、用户反馈等环节。 2/ 建立电商平台运营与治理领域的专业知识体系，确保规则、策略及执行机制有效落地，推动用户遵守平台政策。 3/ 主导跨职能协作，持续完善平台政策与运营机制，营造协作环境以支持策略迭代。 4/ 基于海量数据集分析平台运营与治理问题的模式、趋势及商家违规手法。 5/ 通过数据分析提出平台治理与商品合规的管控优先级建议。 6/ 协同产品（PD）、技术（Tech）及算法（Algo）团队，构建机器学习模型与规则，检测平台商品分类及用户相关的运营治理问题。 7/ 负责风险引擎的日常运营，包括规则创建与持续评估，以预防和识别平台治理漏洞。 8/ 通过仪表盘、定期报告及演示汇报，向内外部利益相关方清晰传递分析结论与治理成果。