小红书行业solution-电商运营五部

负责电商行业--女装、服饰潮流行业的核心经营指标的分析与监控，识别业务问题并输出策略建议。 结合行业趋势与业务目标，进行流量、转化、供给、履约等关键链路的专项分析，支持业务决策。 与产品、运营团队合作，参与商业化产品与解决方案的打磨、应用场景设计及落地效果跟踪。 支撑重点项目的经营复盘、大促专项、预算投入产出分析等，形成业务洞察报告。 承接关键经营项目的 PMO 工作，整合跨团队资源，确保策略与方案落地。

负责电商行业--耐消行业的核心经营指标的分析与监控，识别业务问题并输出策略建议。 结合行业趋势与业务目标，进行流量、转化、供给、履约等关键链路的专项分析，支持业务决策。 与产品、运营团队合作，参与商业化产品与解决方案的打磨、应用场景设计及落地效果跟踪。 支撑重点项目的经营复盘、大促专项、预算投入产出分析等，形成业务洞察报告。 承接关键经营项目的 PMO 工作，整合跨团队资源，确保策略与方案落地。

负责电商行业--家方向核心经营指标的分析与监控，识别业务问题并输出策略建议。 结合行业趋势与业务目标，进行流量、转化、供给、履约等关键链路的专项分析，支持业务决策。 与产品、运营团队合作，参与商业化产品与解决方案的打磨、应用场景设计及落地效果跟踪。 支撑重点项目的经营复盘、大促专项、预算投入产出分析等，形成业务洞察报告。 承接关键经营项目的 PMO 工作，整合跨团队资源，确保策略与方案落地。

本岗位负责跨境B2B交易保障&售后解决方案设计及运营 1、研究竞对体验（Temu、亚马逊、1688等）及通过VOC及用户调研等方式洞察消费者在交易链路中针对交易保障、售后体验上的诉求、痛点、机会点等，并基于用户核心诉求，规划及设计匹配业务增长的用户心智（定制保障、上门安装、维修等）； 2、针对复杂售后场景设计相应的解决方案（如预售场景、定制品、设备、跨境物流清关&派送异常），作为业务Owner协同联合产品、服务团队、服务商等形成解决方案并落地，打造极致体验，提升用户转化&留存； 3、围绕国家差异、行业差异、人群差异等视角设计商家服务能力提升运营策略，搭建运营数据指标体系，设计相关牵引机制，不断提升商家履约及服务水平； 4、数据驱动优化 监控商家履约、售后体验、售后成本等关键指标（如发货时效、发货率、送达率、退款率、赔付成本、用户满意度），定期输出分析报告并提出改进建议。 This position is responsible for the design and operations of cross-border B2B transaction protection and after-sales solutions. Competitor Experience Research & User Insights: Study competitor experiences (such as Temu, Amazon, 1688, etc.), and leverage VOC (Voice of Customer) and user research to uncover consumer needs, pain points, and opportunities in the transaction flow related to transaction protection and after-sales experience. Based on core user needs, plan and design user awareness and expectations aligned with business growth (such as customized guarantees, on-site installation, maintenance, etc.). Solution Design for Complex After-sales Scenarios: Develop tailored solutions for complex after-sales situations (e.g., pre-sale scenarios, customized products, equipment, cross-border logistics, customs clearance, and delivery exceptions). Act as the business owner to collaborate with product, service teams, and service providers to formulate and implement effective solutions, creating optimal experiences and driving user conversion and retention. Merchant Service Capability Enhancement: Develop operational strategies to improve merchant service capabilities by considering country differences, industry characteristics, and customer segmentation. Build an operational data indicator system and establish relevant incentive mechanisms to continually enhance merchant fulfillment and service levels. Data-driven Optimization: Monitor key metrics such as merchant fulfillment, after-sales experience, and after-sales costs (including shipping timeliness, shipping rate, delivery rate, refund rate, compensation cost, and customer satisfaction). Regularly produce analytical reports and propose improvement recommendations.